An Oyo model for farm storage: agri-tech start-ups Ergos and Arya are sowing money in the rural economy

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Synopsis
Both start-ups want to change the country’s rustic rural-farm infrastructure and increase the profitability of the farmers, albeit in completely different ways. While Ergos offers storage solutions to small and marginal farmers, Arya Collateral addresses the needs of the medium farmers. Will they be able to fix what conventional systems in Indian agriculture have failed to do so far?

Kishore Kumar Jha has seen it all in close quarters. Growing up in a household and neighborhood dependent on agriculture taught him what ails India’s farmers. Jha, however, wanted to go to the root of a particular problem that is the Achilles heel for most small and marginal farmers in India – lack of storage facilities. He set up Ergos in 2012. Jha is not alone in his endeavour in India’s agri-tech space, which is trying to solve what