How a lesser-known INR2,200 crore Zomato business is making Swiggy rethink its strategy

Swiggy might take a leaf out of Zomato’s cookbook. Amid its preparations for a public listing, Swiggy could be exploring an entry into a domain where Zomato has made impressive strides — a B2B supply service targeting the HORECA (hotels, restaurants, and cafes) segment. Zomato’s B2B platform Hyperpure, which supplies everything from cream, curd to condiments and cardboard food boxes to eateries, has emerged as a major growth driver for the