Following the strong backlash on social media after it launched ‘pure veg’ deliveries, Zomato not only reversed the decision to dress its vegetarian fleet in green but also changed the name of the offering to ‘veg only’. In an exclusive chat with ET Prime, founder and CEO Goyal explains what drove the decision and why the food-delivery platform took a U-turn.
Zomato cooked up quite a storm last week. After launching a dedicated green fleet for vegetarian customers in the country, the food-tech company found itself in hot water. Social media was abuzz with comments – some supporting it as a “bold move” while many alleged that it had casteist and discriminatory undertones. In a country like India, food isn’t just about individual preference. It’s a cultural cornerstone for many, with meat-eaters and
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