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UPI to ONDC’s Namma Yatri: How Juspay made its way through India Stack

UPI to ONDC’s Namma Yatri: How Juspay made its way through India Stack
UPI to ONDC’s Namma Yatri: How Juspay made its way through India Stack
Juspay CEO Vimal Kumar takes a ride in an auto in Bengaluru after launching auto rickshaw-hailing app Namma Yatri; image credit: special arrangements.

Synopsis

Over the past decade, apart from building several payments products Juspay has played an important role in the development of India Stack. While investors are convinced of the startup’s innovative DNA, profits seem to be elusive.

“We are run more like a university,” says Vimal Kumar, founder and CEO of Juspay, underlining the strong innovation DNA of the payments technology company that sits at the backend of much of India’s e-commerce transactions. This also explains why Juspay is not content with processing more than 70 million transactions every day. Over the past decade, apart from building several payments products, Juspay has played an important role in the
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The Economic Times