As Europe's diesel aversion spins out of control, JLR faces a bumpy future

In February, when Tata Motors reported its December quarter results, this reporter had questioned whether Jaguar Land Rover (JLR), its elixir of growth, was drying up. It was the quarter when JLR was aggressively pushing its diesel vehicles in Europe with higher incentives. However, the gambit didn’t work: In the March quarter, sales fell sharply as customers became more disenchanted with diesel. And things aren’t likely to get better in a hurry