Motors, controllers, and sensors: This German firm is ready to cash in on the Indian EV opportunity
Hella India stall at Automechanika in Frankfurt on September 21, 2012; courtesy of Hella India via Facebook
Synopsis
The EUR7 billion Hella GmbH’s Indian arm will have to be on its toes as it takes on younger, nimbler players for a pie of India’s e-mobility components market.
More than a year ago, officials from Hella India Automotive (HIAL) boarded an electric rickshaw from the railway station in Durgapur, West Bengal, to the National Institute of Technology located in the city. Along the way, the driver started describing his experience with the e-rickshaw. Every day, the driver said, he drove the e-rickshaw for nine hours at a stretch without any fatigue and was earning enough to make ends meet. But he had a major
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