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    Hic! Hic! Hurray: How Indian single malt whiskies are increasingly finding global cheer

    Synopsis

    Once an unheard-of category in international markets, Indian single malts are now commanding a premium for their artisanal and limited-edition whiskies. What has led to the turn of the tide in this fiercely competitive segment?

    Alwar’s dry lands can now compare itself with the Scottish Highlands when it comes to single malts. If that isn’t enough, the Rajasthan whisky made using locally sourced barley has a strong flavour of conservation, too.Last month, Godawan 100, a whisky distilled in the city known for its forts, clinched the title of “Single Malt Whisky of the Year” at the 2024 London Spirits Competition. The limited-edition single malt made by Diageo India gets
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    The Economic Times