Real estate startup gets gamification innovation

Real estate startup, Square Yards on Wednesday, announced the release of its new gamification based real estate marketing innovation developed by Scapeworks. The first instance of this new game based innovation was released in collaboration with Bhutani Alphathum, a Noida based property developer.

In the game, the players have to traverse through the animated rooftop pool terrace and collect the hidden letters of the word "ALPHATUM" within a definite time frame. There are gift vouchers linked with the quantum of points earned. The game has been digitally designed to give the players a real time feel of the overall project.

Potential client/investor can experience the feel of sky park terrace and infinity pool, the amenities around and view the landscape from the top. In a statement,COO and Head of Marketing, Square Yards, Kanika Gupta Shori said,"We are continuously pushing the realms of real estate marketing and deploying ground breaking innovation to stand out from the rest, virtual reality based games could be the next thing for real estate companies to market their properties across different geographies and roll out more engaging campaigns."