They pivoted their business to survive the pandemic. But is it enough?
Synopsis
Many small businesses changed track during the lockdown to meet the consumer demand for Covid-essentials. But with the demand curve again undergoing a shift, post the various unlock phases, will it mean fight or flight for the scores of MSMEs in the country?
When the first lockdown was announced in March to restrict the spread of the novel coronavirus, Gurugram-based bag manufacturer Crea Worldwide had its gameplan ready. The firm, which designed and manufactured bags for a diverse clientele spanning across cosmetics, fashion, travel, health and fitness and apparel, quickly pivoted its business.After the nod from Defence Research and Development Organisation (DRDO), Crea started manufacturing
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