ADVERTISING BUSINESS
Madison Media elevates Vinay Hegde to CEO—Investments
Madison Media, part of Madison World, appointed Vinay Hegde as CEO, Investments, recognising his 25-year industry experience and successful track record at Madison Media and Mindshare Fulcrum. Vikram Sakhuja praised Hegde’s expertise in media buying and analytics, expecting superior results. With Hegde at the helm, Madison aims to enhance client media investments. Madison Media, ranked 4th globally, excels in media planning for prestigious clients like Godrej and Asian Paints.
Who is Rishi Shah: The man who defrauded Goldman Sachs, Google of $1 billion
Rishi Shah, co-founder of Outcome Health, has been sentenced to seven and a half years in prison for orchestrating a $1 billion fraud scheme involving his healthcare advertising startup. The case has impacted major investors and drawn attention to corporate accountability.
66% of Indian consumers prefer to pay less in exchange for watching ads: Survey
The survey highlights evolving consumer preferences towards ad-supported streaming services in India, emphasizing the significance of tailored and relevant ad experiences. As consumers gravitate towards personalized ads and mobile streaming platforms, there is a growing need for streaming media companies to adapt their advertising strategies to meet changing consumer demands.
It's about can, not Cannes
The Pritzker Architecture Prize - 'Nobel Prize of architecture' - for instance, celebrates living structures, not scintillating sketches. Michelin stars are awarded to restaurants who deliver outstanding food daily and are reviewed yearly, not a one-time gastronomical creation. Oscars, Grammys, Emmys and Tonys are earned by scalable appreciation, not just conceptual craft.
Disney+ Hotstar introduces pause ads on CTV
Disney+ Hotstar introduced 'pause ads' exclusively for its Connected TV feed, making it the first platform in the country to offer this feature. The move aligns with their commitment to innovative advertising solutions Early adopters include Marico, Mondelez, and ITC, with positive feedback from users pausing content multiple times daily for short durations. The feature will integrate ads into user-initiated breaks to enhance brand engagement without disrupting viewing experience.
Google loses bid to end US antitrust case over digital advertising
Google had argued for a win without a trial, saying that antitrust laws do not block companies from refusing to deal with rivals and that regulators had not accurately defined the ad tech market.
- Go To Page 1
Affle India is this week's top stock; why analysts are bullish
The management aims for over 20% revenue growth in 2024-25 and is optimistic about better pricing and margin improvement. Analysts expect the near-term pressure from developed markets to subside in the current financial year. Should you invest in Affle India?
Judge rules Google will not face jury trial in US digital ads case
Google avoids jury trial by paying $2.3 million to U.S. government for alleged digital advertising dominance, preventing the first-ever civil antitrust case jury trial by the Justice Department and states suing the tech giant.
ZEE board approves raising upto Rs 2,000 crore through equity or other modes
ZEE's board approved raising up to Rs 2,000 crore via equity shares or eligible securities in one or more tranches. This move follows the collapse of the $10 billion Sony merger in January. The company aims to bolster finances after announcing cost-cutting measures, including workforce reduction.
After beauty, skincare and clothing, this is Rihanna's latest business venture
Pop icon and billionaire singer Rihanna has made a foray into the global beauty business and decided to launch her hair care product 'Fenty Hair' at a time when the global hair care market is expected to grow by $19.6 billion to $107.5 billion from 2022 to 2027. Know in detail.
Tribunal rules $17 billion UK adtech lawsuit against Google can go ahead
The lawsuit, which seeks damages on behalf of publishers of websites and apps based in the United Kingdom, is the latest case to focus on the search giant's business practices.
X CEO Linda Yaccarino loses top lieutenant Joe Benarroch: report
X Corp. CEO Linda Yaccarino's business operations head, Joe Benarroch, is leaving the company per WSJ report. Benarroch, a former NBCUniversal exec, known for his assertive style, was a key advisor to Yaccarino.
Microsoft hit with Austrian privacy complaints over its education programme
Privacy advocacy group NOYB files complaints against Microsoft regarding its online education software, alleging GDPR violations.
ZEE to consider fundraising proposal via equity or other modes on June 6
"A meeting of the Board of Directors is scheduled to be held on June 6 to consider raising of funds by way of issuance of equity shares and/or any other eligible securities through permissible modes, including but not limited to a private placement, a qualified institutions placement, preferential issue, or any other method or combination of methods," the company said in a filing.
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
What happened to our ad-free TV?
As streaming services initially promised an ad-free experience, the landscape is rapidly changing with ads becoming increasingly difficult to avoid. Major players like Netflix, Disney+, and Amazon Prime Video have started incorporating commercials in exchange for lower subscription prices. Even live sports on these platforms now include built-in commercial breaks regardless of the subscription tier.
Disney+ Hotstar unveils a revamped platform to tap advertisement money
Disney+ Hotstar has launched a new version of its self-serve platform ahead of the ICC Men’s T20 World Cup 2024. The upgraded platform offers seamless ad experiences in five languages. The platform offers end-to-end automation and a campaign setup process of less than three hours. It supports ads for live sports and entertainment. It will give incentives for first-time advertisers, making it accessible and efficient for businesses of all sizes.
DS Group eyes Rs 5,000 crore sales from confectionery business in 5 years
Dharampal Satyapal Group targets Rs 5,000 crore revenue in five years from their confectionery business. It surpassed Rs 1,000 crore in 2023-24. The group plans to double sales outlets to 50 lakh in India, focusing on tier II and III cities and rural markets. They aim to accelerate confectionery growth by 30% through organic and inorganic means.
Google cuts mystery check to US in bid to sidestep jury trial
Google disclosed the payment, but not the amount, in a court filing last week that said the case should be heard and decided by a judge directly. Without a monetary damages claim, Google argued, the government has no right to a jury trial.
Google seeks non-jury trial in US ad tech lawsuit
Alphabet's Google is seeking a non-jury trial in the U.S. Justice Department's antitrust lawsuit over online advertising practices. It argued against the department's request for a jury trial due to the technical nature of the case. The lawsuit, filed in January 2023, accuses Google of abusing its dominance in digital advertising. Google's ad network is crucial to its revenue.
Colgate-Palmolive India Q4 Results: PAT jumps 20% to Rs 379.8 crore
Colgate-Palmolive (India) Ltd on Tuesday reported a 20.1 per cent increase in profit after tax (PAT) to Rs 379.8 crore in the March quarter. The company had posted a PAT of Rs 316.2 crore in the same quarter a year ago, Colgate-Palmolive (India) said in a regulatory filing.
Rumble sues Google over digital advertising practices
The suit alleges Google has monopolized the ad stack "by buying companies up and down the chain, concurrently representing both ad buyers and sellers, while also running the exchange that connects those parties."
Advertisers make a killing this IPL
The TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach of the IPL is also poised to beat the previous season's figure of 450 million, having already touched 383 million for the first 29 matches.
Truecaller’s ad revenue grows 5% in Jan-March 2024 buoyed by IPL promotion
Truecaller's Q1 performance was boosted by IPL promotions, leading to a 5% increase in global ad revenue. The company saw growth in MAU and introduced new subscription plans for business customers, expecting positive revenue impact.
AI can be the ad factory at scale for advertisers: Meta exec
“We have always been about AI. It has been at the backbone of our feed since 2006 and we have had products for advertisers that have been leveraging AI. That’s how users get different things basis their interests,” said Arun Srinivas, director and head of the ads business (India) at Meta.
Reddit's strong forecasts spark share surge after first results since IPO
The earnings report - the first since Reddit went public in March - also included a revenue forecast for the current quarter that was above Wall Street estimates, as more people flock to the social media platform behind 2021's meme-stock frenzy.
CarTrade share price soars 11% after strong Q4 results. What are brokerages saying?
The profit after tax for the reported quarter stood at Rs 24.97 crore, resulting in year-on-year (YoY) growth of 43%, while the company had reported a consolidated revenue of Rs 116 crore.
TikTok tells advertisers: ‘We are not backing down’
Sofia Hernandez, TikTok's global head of business marketing, declared that TikTok had gone from "being viral to vital" for businesses. The company's executives introduced new tools for running ads against trends and events like the Summer Olympics in Paris.
Why Noida authorities are busy removing 12,000 wall writings, posters, and banners?
Authorities in Gautam Buddh Nagar district swiftly removed 11,682 defacements, including wall writings, posters, and banners, within 72 hours to align with the model code of conduct for the upcoming Lok Sabha election. The Election Commission's guidelines mandate the removal of all such defacements on government properties within 24 hours of election announcements, and on private properties within 72 hours. The district's diligent enforcement of these guidelines aims to ensure a fair and transparent electoral process.
Load More
