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INDIA alliance Mumbai meet: Leaders moot coordination, seat-sharing panel and Logo

The Opposition INDIA bloc in Mumbai has suggested that seat-sharing talks should occur at the state level rather than the top level. This may lengthen the process as state units. A coordination committee has also been proposed to finalize a seat-sharing formula. Other agenda items include appointing spokespersons, establishing a social media presence, and creating a cell in each state to counter the BJP.

Air India launches network-wide sale, fares start from Rs 1,470

Tata Group-owned Air India on Thursday announced the launch of a 4-day long sale across its domestic and international route network, with fares starting at Rs 1,470. Air India recently unveiled its new logo. Furthermore, instead of serving as a mascot, the Maharaja's presence will now be reduced to the airline's premium classes and airport lounges.

Air India Express to rebrand its aircraft to give it premium avatar

"Future Brand, the company that designed Air India's new logo, is involved in the rebranding of Air India Express. We have a unique identity when it comes to tail art that beautifully displays India's art and culture. Under the rebranding, the tail art will be retained but in a new way," said an official of Air India Express.

Air India's new logo unveiled: N. Chandrasekaran says it signifies 'limitless possibilities'

Tata Group's Air India unveils new logo of 'limitless possibilities'; Maharaja retires

Air India unveils new logo: 'Window of possibilities' impresses Paytm founder Vijay Shekhar Sharma, Suresh Raina

Air India revealed its new logo 'The Vista', inspired by the Ashoka Chakra during Thursday's launch. The new design contains a colour palette of deep red, aubergine, and gold highlights.

Best of artificial intelligence, machine learning will be deployed at Air India; airline is not just another biz for us: Chandrasekaran

There is a lot of hard work needed but the path is clear for the airline, N Chandrasekaran, who is also the Chairman of Air India said.

Air India flies in 'Vista' in brand makeover

Air India has revealed a new logo and livery that symbolises a new era for the company. Titled “The Vista,” the logo is inspired by the gold framing on the historic wide-body planes. The colours of the new livery include deep red, aubergine and gold highlights as well as a chakra pattern. Tata Sons purchased Air India from government ownership roughly 18 months prior.

Air India gets a makeover with a new logo

Air India unveiled its new logo, inspired by the classic and iconic Indian window shape, after 15 months on Thursday to symbolize "Window of Opportunities." The new logo, known as "The Vista," replaces the old one of a red swan and orange spokes inside the swan. Air India believes the new logo signifies limitless possibilities, progressiveness, and a bold, confident outlook for the future.

Best of artificial intelligence, machine learning will be deployed at Air India: Chandrasekaran

​​A​s Tata Group steers the transformation of loss-making Air India since taking control in January last year, Chandrasekaran said that he most of the time receives "caring criticism" about the airline that also further strengthens the commitment.

Air India rebranding: Airline likely to change its logo and the colour soon

Orientalist, elitist and politically incorrect: Why Air India mascot Maharaja is retiring

Air India's Maharaja mascot, one of India's most iconic and long-standing advertisements, faces retirement as the Tata Group takes over the airline. The Maharaja likeness will still be present in the airport lounges and premium classes as the airline makes way for change.

Is an heir India even required?

​​​Air India's customers have changed as well: flying at home and abroad is far more commonplace and less 'maharegal' as a status symbol, but with standards for hospitality and timeliness being held by the competition. The Tatas have been in the field for some time with both budget and full-service airlines, and will want to incorporate those experiences into the Air India story.

Maharajah's reign as mascot of Air India could end

Air India, which is undergoing a brand refurbishment strategy, has decided to remove the Maharajah mascot from its brand identity. The company wants to become the preferred airline for business travellers and corporate executives and feels that the mascot, though successful, no longer resonates with these kinds of customers.

Is Air India retiring its Maharaja? The aging mascot hits a crossroads

Air India's iconic mascot, the Maharaja, is facing an uncertain future as the airline undergoes a makeover under its new owner, the Tata Group. The Tatas have enlisted advertising agency McCann Worldgroup India to revive Air India's advertising and branding, creating a new brand platform and multi-channel marketing communication. While last year there were discussions about creating a new mascot, the CEO of Air India has stated that the Maharaja will remain a part of the brand. The mascot, which was reinvented in 2015, evokes nostalgia but may seem outdated in the modern airline industry.

New headache for Vistara: Shortage of uniforms for cabin crew

Some cabin crew will have to wear black trousers and polo T-shirts with the Vistara logo instead of the standard aubergine-colored tunics: Vistara

India's new airline Fly91 reveals first look as it gears up to fly by winter

Fly91, a new regional airline promoted by industry veterans, has unveiled its brand logo and tagline - Bharat Unbound. The airline seeks to enhance air connectivity from tier 2 and tier 3 towns across India. Fly91 aims to commence flying in the October-December quarter and will fly to under-served and unserved airports. With wings on its logo, the airline said it connects every Indian to their dreams, passions, aspirations, adventures and beyond.

Go First: How Jeh Wadia built an airline and then pressed exit

Go First blames faulty engines of Pratt & Whitney grounding its planes and plunging it into bankruptcy, but it also has had a troubled history including a father-son tussle and Jeh's dramatic exit.

Amazon to launch dedicated cargo fleet in India

Amazon’s signature Prime Air will exclusively transport packages for the company and carry the familiar light blue ‘smile’ logo on the aircraft fuselage. Likely to be launched by the end of this month, the fleet will be operated by QuikJet, a Bengaluru-based cargo airline which is a joint venture between Cyrus Guzder of supply chain company AFL and Ireland-based ASL Aviation Group.

Air India to get a brand makeover, London based consultancy firm roped in

Futurebrands – which has worked on rebranding of American Airlines and British luxury automobile brand Bentley and branding of the 2012 London Olympics – will work to refurbish Air India’s identity as it targets to become an airline of choice across the world, a person aware of the development said.

Tata takes Air India on fashion runway as new grooming guidelines mandate hair gel for male crew, foundation for women

Tata-owned Air India on Thursday issued a circular of over 40 pages, instructing grooming requirements for all its crew members, including asking men to put hair gel and mandated women to apply foundation and concealers matching the skin tone. As per the latest guidelines, gel nail polish and French manicures are allowed with regular refills and must be well-maintained.

Anyone casting evil eye on India is now given a befitting reply, says Rajnath Singh

India is no longer weak. We believe in peace," Singh, who was addressing a gathering after unveiling the statue of legendary warrior Prithviraj Chauhan in Haryana's Jhajjar, said. "Our soldiers have proved this time and again," the defence minister said while referring to the 2016 surgical strikes and 2019 Balakot airstrikes.

Jhunjhunwala-backed Akasa Air unveils airline's 'Rising A' brand logo

“Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us,” said Vinay Dube, Akasa Air Founder, MD and CEO.