APPS FOR BRAND COLLABORATIONS
How banks look to reclaim the QR code-based payments market
HDFC, Axis, and Yes Bank aim at small business payments with apps like Smarthub Vyapar, Axis Neo, and Yes Biz, offering loans and tracking. UPI transactions reached 8.8 billion in May 2024, with 330 million QR codes. Competing with fintechs like PhonePe, 170 million merchant apps are in use. Banks employ ICICI Pockets and SBI Yono.
Influencers back to brand deals as their paywall push fails
Influencers on Instagram and Amazon are struggling to make money via subscriptions and virtual gifting, and are again relying heavily on brand partnerships. The Instagram subscription feature is facing challenges in India, and virtual gifting has failed to boost creators' income. Your content may have millions of views but those willing to watch paywalled content is limited.
Now you can book IndiGo flights using WhatsApp, here's how
IndiGo has launched 6Eskai, an AI-powered chatbot on WhatsApp, designed to simplify flight bookings and enhance customer service. Developed in collaboration with Google's Riafy Technologies, this feature allows passengers to book flights, check-in, and manage travel queries directly through WhatsApp, supporting multiple languages for widespread accessibility. IndiGo's initiative reflects its commitment to leveraging technology to improve customer experiences and streamline travel processes.
Beauty secrets: Inside India's booming beauty industry that relies on hundreds of contract manufacturers
Nishit Dedhia, the MD and cofounder of Kain Cosmeceuticals, is leading a tour of his cosmetics manufacturing facility in Khopoli, Maharashtra. The facility produces a variety of beauty products for the growing direct-to-consumer market in India.
For creators, regional apps are the gift that keeps on giving
Mid-tier creators are leaving Instagram and YouTube for regional apps like Moj, ShareChat, Rooter, Stan, and Eloelo to earn through virtual gifting. These platforms offer opportunities for creators to engage with audiences and monetize their content effectively.
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TikTok says cyberattack targeted brands and celebrity accounts, including CNN
TikTok takes measures to stop cyberattack targeting brand and celebrity accounts, including CNN. ByteDance challenges law requiring TikTok sale by January to avoid ban.
Adani Group & ICICI Bank launch co-branded credit cards with airport lined benefits
Adani Group and ICICI Bank have joined hands to introduce co-branded credit cards offering airport-linked benefits, aiming to enhance customer experience across various businesses. The Adani One app, launched in December 2022, serves as a digital platform for booking tickets, accessing airport facilities, and more. The cards provide perks like Adani Reward Points on various spends, premium lounge access, free air tickets, discounts on duty-free shopping, and F&B expenses at airports.
Tata Play will now give Amazon Prime benefits & liberty to choose your own OTT bundles
Tata Play has partnered with Amazon Prime to provide Tata Play DTH and Tata Play Binge customers with various options to access Prime's content and perks, including same-day delivery. Tata Play CEO Harit Nagpal stated the goal is to enhance user convenience and introduce a new bundled apps category. The collaboration offers different subscription packs, starting from Rs 199 per month, with access to Prime Lite on Tata Play. Binge subscribers can choose from multiple popular apps at different price points. Customers can subscribe to six or all 33 OTT apps, including Prime Video. The partnership aims to offer comprehensive value, combining video, shipping, and shopping benefits.
Atlan’s valuation nearly doubles; decoding PB Fintech’s FY24 financials
Data collaboration software startup Atlan has raised $105 million at nearly double the valuation since its last round. Details on this and more in today’s ETtech Top 5.
Zerodha co-founder Nikhil Kamath warns against fake stock tips group on WhatsApp
Zerodha co-founder Nikhil Kamath cautions WhatsApp users about a scam promoting a fake WhatsApp group for stock tips under his name. He urges users to report such fraudulent advertisements. The government has also issued a warning against fraudulent stock market ads on social media, advising people to be cautious and report suspicious activities.
Top banks' co-branded credit cards: Cashback offers, fuel surcharge waiver, discounts, freebies, annual fee
Top co-branded credit cards: Banks and other credit card issuers offer credit cards in collaboration with popular brands across different segments. Let us look at the top banks' co-branded credit cards across different spending categories such as shopping, dining, travel, movies, fuel and more.
Myntra is bolstering strategic international brand partnerships to elevate consumer experience
Myntra's success in attracting international brands is fueled by understanding India's market dynamics. By merging global brands' strengths with Indian insights, Myntra sets new standards for customer satisfaction.
Adobe collaborating to develop industry standards on GenAI: CEO Shantanu Narayen
Adobe, under CEO Narayen, advances generative AI standards with GenStudio app. Expanding campaign capabilities, including image generation with Firefly, audio, video, and 3D model generation. Also introduces Adobe Experience Platform AI Assistant for customer journey mapping.
Status quo for Indian apps in Google row; D2C brands push offline
Google is providing an extended timeline to ten companies to pay the service fee applicable for in-app purchases made by users. According to sources, the timeline will be stretched till the time there is a concrete verdict from the Supreme Court.
Adani seeks tie-up with Uber to accelerate super app, electric cars
Indian business tycoon Gautam Adani and Uber CEO Dara Khosrowshahi have discussed a strategic partnership to roll out Adani group's electric passenger cars on the ride-hailing platform. The partnership aims to increase Adani One's traction and accelerate the EV transition in India. Adani plans to purchase vehicles, brand them, and include them in Uber's fleet. The ride-hailing platform is on a journey to become a zero-emission mobility platform before 2040 and aims to replace its existing fleet with electric vehicles globally.
Tata, Uber aim for strategic alliance to drive digital business
Uber Technologies CEO Dara Khosrowshahi met Tata Sons chairman N Chandrasekaran in Davos earlier this year and they're expected to talk again in Mumbai during the former's upcoming India trip to discuss the broad contours of a potential alliance, executives aware of the matter said. The exact terms of engagement are still being worked out and there's no guarantee it will lead to anything concrete.
Why Tata wants Uber to speed up its super app Tata Neu
Tata Group's digital arm, Tata Digital, is in talks with Uber for a strategic partnership to address challenges in user growth and customer engagement. The collaboration aims to leverage Tata's super app, Tata Neu, and Uber's expertise to increase traffic and revenue in the e-commerce market.
Tata hails Uber to drive Neu traffic
Uber Technologies CEO Dara Khosrowshahi met Tata Sons chairman N Chandrasekaran in Davos earlier this year and they're expected to talk again in Mumbai during the former's upcoming India trip to discuss the broad contours of a potential alliance, executives aware of the matter said. The exact terms of engagement are still being worked out and there's no guarantee it will lead to anything concrete.
Instagram or YouTube? Indian brands torn between the two for maximum ad impact
Instagram vs YouTube is the power battle that is shaping where brands put their money, and users their attention. Who will garner eyeballs; who will take home more ad budgets? ET speaks to marketers to find out the parameters that will determine who emerges triumphant in this gladiatorial royal rumble.
Legacy companies in the mobility space are tying up with and even acquiring young startups to travel into the future
Legacy companies like Mahindra and Mahindra, Hero MotoCorp, and Gulf Oil are collaborating with startups such as Ather Energy, Charge+Zone, and Tirex to explore opportunities in the mobility space. These collaborations aim to leverage synergies in electric vehicle (EV) and ecommerce sectors. Mahindra has partnered with Charge+Zone and Statiq to develop an extensive network of EV charging stations. Hero MotoCorp has joined forces with Ather Energy to create an interoperable fast-charging network. RPG Enterprises has acquired Tyresnmore.com, while Gulf Oil has acquired Tirex Transmission to strengthen their presence in the EV market.
Senco becomes first Indian jewellery brand to join ONDC Network
Kolkata-based jewellery brand, Senco Gold & Diamonds, made a significant announcement on Friday. They proudly revealed that they have become the first Indian jewellery brand to join the Open Network for Digital Commerce (ONDC) Network. This integration marks a crucial step for Senco Gold and Diamonds, as it will now make their extensive catalogue accessible on multiple shopping apps within the growing ONDC Network.
Apple, Google block e-SIM apps in India; Multiverse of foodfluencers
Apple and Google have blocked two e-SIM apps – Airalo and Holafly – from their Indian app stores following a government directive. This and more in today’s ETtech Top 5.
Barista and Massive Restaurants collaborate with Fudr to launch food ordering and payment app
Founded by technology and marketing professionals Aayush Khandpur, Prem Lokesh, Shobhit Marwah, and Akshat Khandpur, Fudr helps F&B brands build their app economies through its software as a service app builder stack that is fully integrated with POS and payment systems.
Building Brand Loyalty through CXO Excellence: Strategies and Case Studies
Building and sustaining brand loyalty is a strategic need in today's fiercely competitive corporate environment. Consumers are more discerning than ever, and their allegiance to a brand is based on their interactions with it. Chief Experience Officers (CXOs) are essential in creating these experiences, and maintaining long-term client loyalty may depend on how well they perform in this capacity. We will examine tactics and real-world case studies in this post to show how CXO excellence may successfully foster brand loyalty.
Suniel Shetty-backed Veda Rehabilitation and Primathon collaborate to launch app for mental health
Primathon says it has built a highly scalable technical ecosystem, including mobile application, doctor and admin platforms for Veda Rehabilitation and Wellness users to interact with doctors and psychologists.
The big bang emergence of collaboration apps for creators to like, share & subscribe
The creator economy is projected to double from $250bn to $480bn by 2027, and the social media content creator base in India is on track to exceed 100 million this year, outpacing other countries, according to Goldman Sachs and influencer marketing firm Zefmo. Despite the opportunities that social media platforms provide, monetisation remains a challenge for creators, including accessing a diverse range of brands and negotiating fair compensation.
BigBang.Social aims to empower 100,000 creators and tap vast opportunities in the creator economy: CEO Vijay Subramaniam
BigBang.Social, claimed to be India's first creator super-app, offers opportunities for commerce, brand collaborations, upskilling, and a peer-to-peer network for community building to the creator community. Founder Vijay Subramaniam said the main aim of the app is to provide employment opportunities for 100,000 creators within three years. Brands in India spend a significant amount of money on creator-led marketing each year and are being attracted to the reach of creator-driven content that is authentic and relatable, he added.
NCUI collaborates with Google Cloud to launch ecommerce app
The ecommerce platform was built on Google Cloud and will provide a scalable technology for economic empowerment of the cooperatives and their members by providing easy access to currently inaccessible buyers.
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