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    BEHAVIOURAL TRACKING

    Social media companies list out worries as Centre readies data protection rules

    Social media platforms have said that undoing behavioural tracking of children and targeted advertisements are among the biggest concerns they have with the new data law the government is prepping. The companies are voicing their concerns as rules of the Digital Personal Data Protection (DPDP) Act will be released soon.

    Martech jobs on the rise as digital avenues become prominent in marketing

    Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.

    RBI sets up panel to track online payment frauds; AP Hota to head committee

    Along with Hota, representatives of NPCI, State Bank of India, HDFC Bank and ICICI Bank have been made members of the committee. The platform will establish operational guidelines for the proposed processes, determining the extent of data to be provided by reporting entities such as banks and fintechs. The committee will be responsible for defining these guidelines.

    Exploring the allure and strategy of crypto trading: Insights from Parth Chaturvedi of CoinSwitch

    Cryptocurrency trading, with its high returns and volatility, attracts investors and traders. Parth Chaturvedi from CoinSwitch Ventures shared insights on market behavior and trading strategies in a recent ETMarkets live stream.

    When the third-party cookie crumbles: A new privacy-centric internet emerges

    Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the internet?

    Taylor Swift selling private jets with lawyers threatening to prosecute student who is tracking her movements

    One of her two private jets has been sold by Taylor Swift with lawyers who are threatening legal action against a student tracking her movements. The data of the Federal Aviation Administration has shown the jet listed under the holding company of Taylor Swift since 2009, is currently been registered to Triangle Real Estate LLC, a company, based out of Missouri.

    The Economic Times
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