BHARAT ATTA
Plan to set up coop bank, milk producers' union in every district of country: Amit Shah
Union Cooperation Minister Amit Shah outlined the government's ambitious plans during the 'Sahkar se Samriddhi' programme marking the 102nd International Day of Cooperatives. He announced targets to establish cooperative banks and milk producers' unions in every district, and to set up multipurpose agriculture credit societies in two lakh panchayats lacking cooperative institutions within five years.
In a first, more government agencies allowed to source wheat directly for Bharat Atta
Government pushes Bharat brand staples to curb food inflation, targeting consumers ineligible for free foodgrains. Quality control measures planned. Bharat products cheaper and sold directly to consumers, including through ecommerce and retail stores.
Non-basmati rice prices down 10% in a month
Bharat rice is being sold in 5 kg and 10 kg packs, at a price of Rs 29 per kg, through the National Agricultural Cooperative Marketing Federation of India Ltd, the National Cooperative Consumers' Federation of India and retail chain Kendriya Bhandar. It is also available in certain pockets of the country on Reliance group’s JioMart platform and will shortly be sold through e-commerce platforms such as Amazon and Flipkart.
Govt plans to feed poll campaign with its Bharat staples
The government is promoting its Bharat staples brand by selling atta, rice, and pulses at subsidised rates. These products are available on ecommerce platforms like ONDC, ensuring accessibility and affordability for consumers. The three agencies - Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India (NAFED) and National Cooperative Consumers' Federation of India (NCCF) - through which the Bharat products are sold have been asked to sell 300,000-400,000 metric tonnes of rice and atta every month.
Govt hopes to sell 15 lakh tons each of 'Bharat' rice, atta in next 4-5 months
The government hopes to sell 15 lakh tonnes each of FCI rice and wheat flour (atta) under the 'Bharat' brand in the next 4-5 months, Food Secretary Sanjeev Chopra said on Thursday. The government is retailing Bharat atta and rice through three agencies -- National Agricultural Cooperative Marketing Federation of India Ltd (Nafed), National Cooperative Consumers' Federation of India Ltd (NCCF) and Kendriya Bhandar.
Modi govt's Bharat Dal, available at Rs 60 per kg, is now India's highest selling brand. Where to buy?
Bharat Dal: The Modi government has introduced the sale of 'Bharat Dal' at subsidized rates through various retail outlets, including NAFED, NCCF, Kendriya Bhandar, and Safal, as well as on e-commerce platforms. State governments can also access chana dal for distribution in welfare schemes. To stabilize pulse prices, the government maintains buffer stocks of major pulses. It has removed import duty on tur and urad and reduced import duty on masur to zero. Bharat Dal, priced at Rs. 60 per kg, has quickly gained popularity, capturing a quarter of the market share within four months of its launch.
Govt launches Bharat rice at Rs 29/kg to provide relief to consumers
India's food minister, Piyush Goyal, introduced 'Bharat rice' at a subsidized rate of Rs 29 per kg to alleviate the impact of a 15% increase in retail rice prices over the past year. This rice will be available in 5 kg and 10 kg packs through various channels, including cooperatives, retail chains, and e-commerce platforms. Initially, the Food Corporation of India (FCI) will provide 5 lakh tonnes of rice to selected cooperatives and retail chains for distribution.
What is Bharat rice? Check price list and where to buy
Bharat rice: The government plans to introduce 'Bharat rice' on Tuesday at a subsidized rate of Rs 29 per kg, aiming to alleviate the impact of a 15% increase in retail rice prices over the past year. The subsidized rice will be sold in 5 kg and 10 kg packs, with Food Minister Piyush Goyal launching the product in the national capital.
Govt to launch Bharat rice at Rs 29/kg on Tuesday to provide relief to consumers
Food Minister Piyush Goyal is scheduled to launch Bharat rice at Kartavya path in the national capital, an official release said. The Food Corporation of India (FCI) will provide 5 lakh tonne of rice to two cooperatives the National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) and National Cooperative Consumers' Federation of India (NCCF) as well as retail chain Kendriya Bhandar in the first phase. These agencies will further pack the rice in 5 kg and 10 kg and retail through their outlets under the "Bharat" brand. The rice will also be sold through e-commerce platforms.
Bharat brand of products: Franchise route for govt retail stores on the cards
Last month the government opened its first two stores at Delhi's Rajiv Chowk metro station, to tap into the high footfall it receives. These are owned by the National Cooperative Consumers' Federation of India (NCCF), which procures agricultural commodities like food grains, pulses, spices, oil seeds, onions and other consumer goods on behalf of the government and sells to consumers at reasonable rates.
Bharat-branded 'chana dal' emerges as biggest selling brand with 1/4th market share: Govt
The 'Bharat' brand of government-procured chana dal has rapidly become the leading choice among households, capturing a quarter of the market share within four months of its October 2023 launch. The brand's success is attributed to its competitive pricing, being available at Rs 60 per kg compared to other brands priced at around Rs 80 per kg.
Nafed feels the pulse, ropes in pvt retailers to sell subsidised grains
Government subsidised foodgrain in consumer packs has become available through private retail channels, with the Bharat Dal brand being sold through Reliance Retail and Big Basket. The government agency Nafed has started selling Bharat Dal since end-October and is planning to soon begin selling Bharat Atta through private retail channels.
Atta prices fall up to 7% in one month
Industry executives has claimed that prices of atta or wheat flour have fallen 5-7% in the past one month, following a series of measures taken by the Centre. The price of branded atta takes longer to decline as compared to loose atta sold in 50 kg bags, which accounts for the biggest chunk of atta sold in the country.
India to sell rice under Bharat brand at Rs 25 a kilo amid price spike
In a move to address the soaring inflation rate of rice, the government has announced its plan to sell rice under the Bharat brand at an affordable price of Rs 25 per kilogram. This decision was confirmed by a senior government official. To implement this initiative, the National Agricultural Cooperative Marketing Federation of India (Nafed), National Cooperative Consumers' Federation (NCCF), and Kendriya Bhandar outlets will be responsible for distributing the rice to consumers.
Central govt selling onion at Rs 25/kg, Bharat Atta at Rs 27.5/kg. Where to buy
To curb the escalating onion prices, the government initiated subsidized retail sales at Rs 25/kg through various channels, including NCCF, NAFED, Kendriya Bhandar, and state-controlled cooperatives. Mobile vans were deployed for wider accessibility. Mother Dairy Safal stores are also selling onions at Rs 25/kg. The current price surge is attributed to delayed kharif crop arrival, prompting the government to increase the onion buffer stock.
Central govt selling Bharat Atta at Rs 27.5/kg, Bharat Dal at Rs 60/kg - Where to buy
The central government is selling atta and chana dal at subsidized rates under the Bharat Atta and Bharat Dal brands. Priced at Rs 27.50/kg and Rs 60/kg respectively, these items are available at Kendriya Bhandar, NAFED, and NCCF outlets, with expansion plans to other cooperative and retail stores. Mobile vans are deployed for sales.
Govt sells 2.84 lakh tonnes of wheat, 5,830 tonnes of rice from buffer stock to check retail prices
The Centre has said that 2.84 lakh tonnes of wheat and 5,830 tonnes of rice were sold from its buffer stock to over two thousand bidders through an e-auction. The move was aimed at controlling retail prices by offloading food grains in the open market. Weekly e-auctions of wheat and rice are done by the government to control retail prices.
Central govt selling Bharat Dal at Rs 60 per kg. Where to buy
To make pulses and wheat flour more affordable, the central government initiated the sale of chana dal and wheat flour under the brands 'Bharat Dal' and 'Bharat Atta'. Chana dal is retailed at a subsidized rate of Rs.60/kg and Bharat Atta at Rs. 27.50/kg, available through outlets like NAFED, NCCF, Kendriya Bhandar, and mobile vans across India. Buffer stocks of major pulses are released under Bharat Dal to regulate market prices
Central govt selling Bharat Atta at Rs 27.50 per kg. Where to buy
The government-led by PM Modi has officially introduced the sale of wheat flour, branded as 'Bharat Atta,' at a subsidized rate of Rs 27.50 per kg across the nation. This initiative will be facilitated through cooperatives like NAFED, NCCF, and Kendriya Bhandar, using 800 mobile vans and over 2,000 outlets from these agencies. The pricing of Bharat Atta is notably lower than the prevailing market rates, which range from Rs 36 to Rs 70 per kg. Additionally, the government plans to offer chana dal and onions at subsidized rates to combat rising prices.
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