BRAND AMBASSADORS
Veedol signs Sourav Ganguly as its brand ambassador
Veedol has a strong presence across all automotive segments, including 2-wheelers, passenger cars, agri and commercial vehicles (both heavy and small). There are products across various performance specifications and price points. Traditionally strong in the 2-wheeler segment with its flagship brand "Take-Off" and in agriculture with "Prima," Veedol is increasingly expanding its presence in the passenger car (PCMO) and commercial vehicle (CV) segments.
Virat Kohli is most valued celebrity with brand value of $227.9 million
The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year.
Kannada superstar Darshan stripped of farmer brand ambassador title amid controversy over Renukaswamy murder case
Darshan had also campaigned for Rajya Raitha Sangha candidate Darshan Puttanaiah in Melukote constituency in the agrarian district in the 2023 assembly polls. One of his speeches from the campaigns has gone viral on social media, where he can be seen declaring that no one would find a worse fellow than him. The line had been met with thunderous applause.
Myntra ropes in Shah Rukh Khan as brand ambassador for 'Trend IRL' campaign
Myntra has unveiled Bollywood superstar Shah Rukh Khan as its new brand ambassador for the ‘Trend IRL’ (Trend in Real Life) campaign. Known as the 'Baadshah of Bollywood,' Khan will lead this initiative to position Myntra as the top destination for discovering and staying ahead of fashion trends. The campaign, featuring Khan in stylish outfits in everyday settings, underscores Myntra’s mission to democratize fashion and inspire unique style expressions.
MS Dhoni appointed as Citroen's brand ambassador in India
French automaker Citroen named former India cricket captain Mahendra Singh Dhoni as their brand ambassador in India. The company said that Dhoni aligned with their commitment to electric mobility and sustainability, and emphasised their shared dedication to customer-centric innovation. Citroen aims to reinforce its presence in the Indian market and resonate with local sentiments, particularly among cricket enthusiasts.
FMCG firm PoloQueen ropes in Raveena Tandon as brand ambassador for its home care and kitchen essentials products
PoloQueen appoints Raveena Tandon as brand ambassador to boost kitchen essentials sales, emphasizing brand loyalty for household products like PoloQueen's Shudh range of dishwashing liquid and bar.
Rivals’ pricing tactics won’t impact Asian Paints’ plans: CEO
Asian Paints stays committed to investing in brand value and capacity expansion, unfazed by new market entrants' pricing strategies. The company's growth outlook remains positive, with a focus on customer loyalty, retail expansion, and strategic investments.
Pad up, there's a brand new deal street in town
Cricketers have signed at least half a dozen endorsement, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen, and Emcure Pharmaceuticals. Virat Kohli has collaborated with Philips for a limited-edition, co-designed beard trimmer, while Yashasvi Jaiswal has been signed by wearables brand boAt.
QUE announces strategic investment from Shikhar Dhawan; joins as partner, brand ambassador
QUE says that onboarding of Shikhar as an investor, partner, and brand ambassador would play a pivotal role in QUE's trajectory
Puma signs Ibrahim Ali Khan Pataudi as brand ambassador
Puma India appoints Ibrahim Ali Khan Pataudi as ambassador, emphasizing his sports and cinema legacy. He will represent Puma in sports-inspired products, collaborate with athletes, debut in films, attend Miami Grand Prix, and contribute to the brand's revenue growth.
Men's grooming brand Svish signs Shikhar Dhawan as brand ambassador
The company said that Dhawan has made an undisclosed investment in Svish.
MS Dhoni is Citroen's new brand ambassador: Sources
Indian cricket legend Mahendra Singh Dhoni has been appointed as the brand ambassador for French carmaker Citroen in India, as per sources. The move aims to boost brand recognition for the Stellantis Group company in the competitive Indian market. Dhoni is set to represent the brand for two years, with an annual fee of Rs 7 crore, as revealed by the sources.
Cleartrip's Latest Catch: MS Dhoni takes flight as brand ambassador
Mahendra Singh Dhoni, representing Chennai Super Kings, becomes Cleartrip's brand ambassador, appealing to all generations. Cleartrip leverages his values to expand the user base, as his brand value continues to rise post-retirement.
Age of breaking stereotypes: Yesteryear icons now rising stars in brand new calling
Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes. Cosmetics and beauty company Forest Essentials, Oppo phones, and fintech platform Cred signed Zeenat Aman. Neetu Kapoor has been roped in by Mankind Pharma's petcare brand and PepsiCo's Lay's chips, while Neena Gupta now endorses electric vehicle Eblu Feo and P Mark edible oil.
Sony Sports ropes in Kartik Aaryan as brand ambassador for football
During his partnership with Sony Sports Network, Kartik will be seen promoting LIVE football action on Sony Sports Network around the year with 900+ matches from marquee football tournaments and leagues, which include UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup, and Roshn Saudi League, amongst others.
From bowling over batters to bowling over brands: The endorsement cup goes to Mohammed Shami
Nutrition and health, beverages, electronics and headphones companies, in particular, are keen to sign up Shami as their brand ambassador, said Saurajit Chatterjee, founder of Flair Media, a Kolkata-based athlete and sports management company which represents the 33-year-old right-arm fast bowler.
Optimum Nutrition signs Neeraj Chopra as brand ambassador
Optimum Nutrition, a brand under the global sports nutrition company Glanbia Performance Nutrition, has recently announced India's javelin sensation, Neeraj Chopra, as their brand ambassador. This endorsement deal spans a year initially, with the possibility of extension.
APL Apollo ropes in megastar Amitabh Bachchan as brand ambassador
"We proudly welcome (Amitabh) Bachchan as he embodies all the qualities that APL Apollo stands for- excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market," Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said.
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