BRAND AWARENESS
International toy fair to begin on July 6; over 100 foreign buyers to participate
Wooden toy maker Gautam said that different categories of toys will be showcased to buyers such as electronics, soft toys, playground equipment and board games. The country's toy exports declined marginally to USD 152.34 million in 2023-24 from USD 153.89 million in the previous financial year, according to a report by economic think tank GTRI.
FSSAI ready to shake up protein powder space
The Food Safety and Standards Authority of India (FSSAI) is set to release tighter regulations on protein supplements, after it conducted a study which revealed that dozens of protein powders and supplements were being sold at store shelves, gymnasiums and e-commerce platforms with false and misleading claims, said one of the persons.
Premium luggage maker Eume raises Rs 15 crore in funding round led by Ashish Kacholia
Eume plans to open its first flagship store this year, starting in Mumbai and tapping the aspirational population in tier II and III cities are among the company's top priorities. The Mumbai-based luxury brand offer diverse products like luggage, vegan handbags, and accessories, among others. Eume's sales are split equally between its own website and marketplaces.
US steps up watch against counterfeit goods; Indians leave your fake Adidas, Gucci back home
The US Customs and Border Protection (CBP) has recently intensified efforts to combat the smuggling of counterfeit luxury products, leading to the confiscation of numerous fake Adidas, Nike, and Gucci items from travelers, particularly from India. Many students and visitors arriving in the United States have reported having their counterfeit Puma, Adidas, or Nike items seized at ports of entry.
CEO fraud: For bigger catch, cybercrooks turn pros, go phishing for whales
Phishing attacks have become more sophisticated, with cybercrooks using social engineering to impersonate top corporate executives and trick employees into sending money. Fraudsters are also using artificial intelligence, launching bot-based attacks, and studying social media profiles to craft convincing mails. Akshay Garkel from Grant Thornton Bharat highlighted the need for improved security awareness levels to combat cyber attacks effectively. Educational institutes like IIMs have also faced impersonation scams, leading to the implementation of stricter systems.
Singer Halsey reveals she is ‘lucky to be alive’, shares health struggles along with comeback song
Halsey also shared a photo of themselves (the singer uses she/they pronouns) wearing a mask on the initial day of treatment, a text exchange showcasing their newest single, a snippet of them playing acoustic guitar in the dark during the recording of 'The End,' and a montage of emotional moments from their treatment process and the genesis of their new song.
New-age consumer brands trend on deal street
Uppercase–a luggage brand started by former VIP Industries MD Sudip Ghose–is in talks with Flipkart-backer Accel to raise new capital, sources told us. This would be the 3rd major deal in the space after Peak XV Partners’ Mokobara investment and Lighthouse’s bet on Safari.
How BrandMusiq is using AI and social media to enhance sonic branding in India
Jingles have always been a favourite way for many brands to make an identity. In the age of social media and artificial intelligence, sonic branding is poised to get better.
Label padhega India: A key step to build consumer awareness
Product labelling in India faces several issues - ranging from non-compliance with the regulations, language barriers, misinformation and misleading claims, inconsistent labelling standards, illegible labels, lack of transparency, inadequate enforcement of the labelling regulations and imported goods not meeting the Indian labelling standards.
Shift towards sustainable packaging is helping companies minimise environmental impact, improve operational efficiency
There is a growing consumer demand that presents a mine of opportunities for businesses to reevaluate business strategies in terms of eco-friendly packaging.
Turnout's turning out all right
Out of the 17 Lok Sabha elections starting from 1951, voter turnout exceeded 60% on only seven occasions. The threshold of 65% was reached only in 2014 and 2019. Despite concerns about declining turnout, the first four phases of the current elections have recorded a turnout of 66.95%. In terms of absolute numbers, 451 million people have already cast their votes. The addition of postal ballots on counting day is expected. If this turnout rate continues in the remaining three phases, 2024 could mark only the third general election to surpass the 65% mark.
Sparking FIRE: How StockGro’s #BFF campaign demystifies the fundamentals of financial freedom and early retirement
Financial freedom is about pursuing passions without financial burdens, intersecting with the FIRE movement for early retirement like FIRERachita. StockGro's #BFF campaign drives financial awareness in India, empowering individuals to achieve financial independence through smart investing and a beginner-friendly platform.
Hygiene brand Pee Safe launches chatbot to increase awareness and help shoppers
Pee Safe introduces PeePal, an AI-driven chatbot, to enhance personal hygiene shopping and educate consumers. With the global conversational AI market projected to reach $14 billion by 2025, PeePal aims to personalize the shopping experience and empower users with hygiene knowledge. The initiative reflects Pee Safe's evolution from a single product to a comprehensive personal hygiene brand, addressing diverse consumer needs.
Pad up, there's a brand new deal street in town
Cricketers have signed at least half a dozen endorsement, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen, and Emcure Pharmaceuticals. Virat Kohli has collaborated with Philips for a limited-edition, co-designed beard trimmer, while Yashasvi Jaiswal has been signed by wearables brand boAt.
About 90% of Indian retail market will remain offline: Accel’s Prashanth Prakash
D2C brands, primarily online-first, consider expanding to offline stores as Indian retail market grows to $2.2 trillion by 2030. Reports highlight the rise of omnichannel firms like Nykaa, Lenskart, and the shift towards omnichannel purchases.
FMCG companies: Buyers aware, sellers beware
FMCG companies face quality issues and regulatory actions, risking consumer trust. Nestle India, Patnajali, Bournvita controversy, and Hindustan Unilever rebrand amidst inflation challenges and omni-channel adoption. While stock meltdown and regulatory action are short-term risks, losing consumer trust is a long-term and bigger risk for an FMCG company.
'Clear Premium Water' secures Rs 45 crore investment by JM Financial
Nayan Shah, founder and CEO of Energy Beverages said, “Pioneering vertical labelling, square-shaped bottles, I demonstrate our commitment to innovation. The capital infusion and partnership with JM Financial Private Equity will help us fast-track our current and future expansion plans’, he said in a media release.
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