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    BRAND MANAGEMENT

    T20 World Cup champions likely to scoop up more brand deals

    Top Indian cricketers' endorsements are expected to surge after their historic ICC Men's T20 World Cup victory, fast-tracking ongoing deals, say sports marketing experts. Rise Worldwide, managing cricketers like Rohit Sharma and Jasprit Bumrah, expects an increase in deals.

    D2C snack brand Let's Try secures funding from Wipro Consumer Care Ventures

    Let's Try will use the funds to accelerate growth across both offline and online channels. The New Delhi-based company offers a wide range of snacks including baked, fried, and roasted namkeens. Let's Try claims to have a revenue run rate of over Rs 50 crore.

    Acre ARC sells Nagarjuna Fertilizers and Chemicals debt to AM Green for ₹1,685 cr

    Nagarjuna Fertilizers has successfully cleared its massive debt, positioning itself for a potential merger with AM Green to optimize brand and distribution synergies. The unresolved sale issues of its plant and business loom large, impacting the transfer of government subsidies.

    Most Trusted Brands to watch in 2024

    For American brands worried about China, Is India the future?

    The surge of multinational brands in India's manufacturing sector signals a shift towards diversification and job creation. Companies like Shree Krishna are fulfilling substantial orders for global retailers, highlighting India's growing importance in the global supply chain.

    T20 World Cup triumph sends Indian players' valuation soaring

    The commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players like Hardik Pandya, Jasprit Bumrah, and Surya Kumar Yadav are set to see a significant increase in their market valuation.

    • Titan launches jewellery brand Tanishq in Bangladesh

      Titan Company announced its expansion into Bangladesh by launching its jewellery brand Tanishq through a joint venture with Rhythm Group. This initiative, aimed at bolstering its international presence, will begin with the establishment of a manufacturing facility in Narayanganj. Titan already operates 17 Tanishq stores across various international markets including the UAE, US, Qatar, Singapore, and Oman.

      Veedol signs Sourav Ganguly as its brand ambassador

      Veedol has a strong presence across all automotive segments, including 2-wheelers, passenger cars, agri and commercial vehicles (both heavy and small). There are products across various performance specifications and price points. Traditionally strong in the 2-wheeler segment with its flagship brand "Take-Off" and in agriculture with "Prima," Veedol is increasingly expanding its presence in the passenger car (PCMO) and commercial vehicle (CV) segments.

      ITC Hotels witnessing growing interest among property owners to partner with its brand : ITC Annual Report

      ITC Hotels' strategic expansion across diverse segments led to significant revenue growth, surpassing Rs 1000 crore in Segment EBITDA and witnessing a remarkable 39% increase in Segment PBIT.

      Most Prominent Brands To Watch in 2024

      Tata Group is India’s most valuable brand: Report

      Tata Group has maintained its position as India’s most valuable brand with a brand value of $28.6 billion, according to the latest Brand Finance India 100 2024 report. The group's Taj hotel brand also secured the top spot as India’s strongest brand. Infosys follows as the second-most valuable brand with a brand value of $14.2 billion, showing a steady 9% growth. HDFC Group surged to the third spot with a brand value of $10.4 billion following its merger with HDFC Ltd.

      This fund manager thinks it is the right time to bet on consumption theme. Here’s why

      The common theme is these are all branded goods and services that consumers are either consuming today or want to consume. So, in a way, this is a heterogeneous thematic, which allows for that opportunity for picking and managing between different sub-segments, as well as diversification, says Nippon India MF's Amar Kalkundrikar.

      Suits & Sayings: Brewing, Brooding

      ET’s roundup of the wackiest whispers and murmurs in corporate corridors & policy parlours.

      Taller, stronger, sharper: Desi pharma is on a roll

      The Avendus Capital report attributed the eye-catching growth of large Indian pharma brands to lifestyle diseases, prevalent quality issues that made doctors and customers rely more on big, well-known brands, along with aggressive sales and marketing push by pharma companies.

      Need to have one, strong brand or big market size: 4 midcap stocks with right levels of RoE and upside potential of up to 21%

      In all market conditions investing in mid-cap stocks is always a challenge for any investor. This challenge gets much bigger when the valuations are extremely high but at the same time the market is in a strong bullish trend. A choice has to be made between taking risk or losing the opportunity of making returns in a short period of time. In such times, it would be better that investors should be cautious in selecting the stocks, better to go with buying in smaller quantities and keep some cash allocated for the stocks, but only to be used on the day when there is absolutely chaos on the street. Why this strategy is likely to work, because it will take care of volatility which is bound to happen when valuations are not on the side of bulls. Refinitiv’s Stock Report Plus which lists stocks with high upside potential over the next 12 months, having an average recommendation rating of “buy” or "strong buy".

      Has Brand Modi been challenged by Brand Rahul or Brand Kejriwal? Image guru Dilip Cherian explains

      Dilip Cherian illustrates instances where Brand Modi's scale and visibility surpassed competitors through initiatives like Vibrant Gujarat and GIFT City, emphasizing the challenge competitors face in matching his leadership and brand image.

      Godrej split: Tanya Dubash to lead brand mgmt of Godrej Industries, Nyrika Holkar that of Godrej Enterprises

      Tanya Dubash, executive director of Godrej Industries, will oversee brand management for Godrej Industries Group (GIG), including Godrej Industries, Godrej Consumer Products, and Godrej Properties. Nyrika Holkar, also an executive director, will lead Godrej Enterprises Group (GEG), comprising Godrej & Boyce and affiliates. The formal split, signed last month, divides the conglomerate into two branches, each managing its brand independently.

      Vedanta subsidiary raises pricey Rs 1,804 crore debt to lend to parent

      Vedanta Semiconductors, a wholly owned subsidiary of Vedanta, raised Rs 1,804 crore in debt from private creditors such as Varde Partners and Davidson Kempner. The proceeds will be used to lend to Vedanta Ltd to repay its debt, said people with knowledge of the matter.

      ETMarkets PMS Talk: Is it overheated? Fund manager with Rs 1600-cr AUM remains bullish on small & midcap space

      Hitesh Zaveri, SVP & Head at Axis AMC, discusses the investment philosophy, stock selection process, market outlook, and sustainable growth in small cap categories. While ehe Brand Equity Portfolio holdings comprise of companies that have (i) established brands, (ii) turnaround brands and (iii) B2C/B2B2C brands, the satellite part of the portfolio comprises companies that have more cyclicality and have greater flexibility to respond to changing market dynamics.

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