CONSUMER AWARENESS

The packaged food industry should be more upfront about the ingredients they use to make products. It is a question of public health, say experts.

Purplle has also announced a Employee Stock Ownership Plan (Esop) liquidity programme and will offer liquidity of Rs 50 crore to its employees. Company cofounder and CEO said they will constantly innovate their technology to provide the best for the...

New draft rules aim to ensure accurate and standardized breath analysers for reliable enforcement actions, promoting public trust and enhancing workplace alcohol testing. The focus is on safeguarding public welfare through stringent standards and re...

These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whitening or moisturising creams. Influenced by social media, the young India have educated themselves on how each a...

Sunil D'Souza of Tata Consumer says today's consumer who is coming of age is the consumer who is born in a liberalised India. They have seen an India which is confident, growing with an accelerating GDP. So, these consumers are very confident of goi...

Eume plans to open its first flagship store this year, starting in Mumbai and tapping the aspirational population in tier II and III cities are among the company's top priorities. The Mumbai-based luxury brand offer diverse products like luggage, ve...

Top brokerage firms like Motilal Oswal, Jefferies, and Morgan Stanley have issued buy ratings and targets for Mankind Pharma, Nykaa, Tata Consumer, and Varun Beverages.

Gender norms are blurring in purchasing decisions, particularly in urban India, with more men and women adopting newer hats in their social and professional lives. Consumer goods companies are adapting their marketing strategies to address this chan...

Stock broking startups are focusing on consumer loans as they look to diversify their business area. Large stock brokers like Groww and Angel One are disbursing strong numbers for personal and consumer loans. Groww is facilitating disbursement of ar...

Not only do empathetic leaders lead by example in pressure cooker situations, they also have a knack for using emotional intelligence.

Uppercase–a luggage brand started by former VIP Industries MD Sudip Ghose–is in talks with Flipkart-backer Accel to raise new capital, sources told us. This would be the 3rd major deal in the space after Peak XV Partners’ Mokobara investment and Lig...

Product labelling in India faces several issues - ranging from non-compliance with the regulations, language barriers, misinformation and misleading claims, inconsistent labelling standards, illegible labels, lack of transparency, inadequate enforce...

There is a growing consumer demand that presents a mine of opportunities for businesses to reevaluate business strategies in terms of eco-friendly packaging.

Pee Safe introduces PeePal, an AI-driven chatbot, to enhance personal hygiene shopping and educate consumers. With the global conversational AI market projected to reach $14 billion by 2025, PeePal aims to personalize the shopping experience and emp...

Cricketers have signed at least half a dozen endorsement, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen...

D2C brands, primarily online-first, consider expanding to offline stores as Indian retail market grows to $2.2 trillion by 2030. Reports highlight the rise of omnichannel firms like Nykaa, Lenskart, and the shift towards omnichannel purchases.

FMCG companies face quality issues and regulatory actions, risking consumer trust. Nestle India, Patnajali, Bournvita controversy, and Hindustan Unilever rebrand amidst inflation challenges and omni-channel adoption. While stock meltdown and regulat...

India's electric vehicle market is expanding rapidly with government support and increasing consumer awareness. Tata Motors leads the market with a range of popular models, while MG Motor India, Mahindra & Mahindra, and BYD are also prominent player...

However, scaling these businesses beyond the niche markets while staying profitable presents a major hurdle. While their operating revenue might be booming, these brands, which sell products such as chocolate and protein bars, millets and dry fruits...