CONSUMER AWARENESS
‘Organic’ and ‘natural’? India’s $32 billion packaged food and beverage industry struggles with disclosures
The packaged food industry should be more upfront about the ingredients they use to make products. It is a question of public health, say experts.
Purplle closes Rs 1,000 crore funding deal led by Abu Dhabi Investment Authority
Purplle has also announced a Employee Stock Ownership Plan (Esop) liquidity programme and will offer liquidity of Rs 50 crore to its employees. Company cofounder and CEO said they will constantly innovate their technology to provide the best for their customer. Purplle is one of the fastest-growing retailers in the beauty and personal care (BPC) segment, having grown its GMV by four times over the last three years.
All breath analysers must be verified before sale or use: Consumer Affairs Department
New draft rules aim to ensure accurate and standardized breath analysers for reliable enforcement actions, promoting public trust and enhancing workplace alcohol testing. The focus is on safeguarding public welfare through stringent standards and reliable measurement instruments.
How Gen Z is retouching the rules of the skincare market in India
These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whitening or moisturising creams. Influenced by social media, the young India have educated themselves on how each active ingredient works on their skin, even at the granular level of being aware of the exact percentage of ingredients used in products.
Not e-comm alone, one has to be in modern trade, in kirana stores also to build scale: Sunil D'Souza, Tata Consumer
Sunil D'Souza of Tata Consumer says today's consumer who is coming of age is the consumer who is born in a liberalised India. They have seen an India which is confident, growing with an accelerating GDP. So, these consumers are very confident of going out and spending. It is not only premiumisation, the consumer will move to value also.
Premium luggage maker Eume raises Rs 15 crore in funding round led by Ashish Kacholia
Eume plans to open its first flagship store this year, starting in Mumbai and tapping the aspirational population in tier II and III cities are among the company's top priorities. The Mumbai-based luxury brand offer diverse products like luggage, vegan handbags, and accessories, among others. Eume's sales are split equally between its own website and marketplaces.
Hot Stocks: Brokerage view on Tata Consumer, Varun Beverages and Mankind Pharma
Top brokerage firms like Motilal Oswal, Jefferies, and Morgan Stanley have issued buy ratings and targets for Mankind Pharma, Nykaa, Tata Consumer, and Varun Beverages.
From stuffed toys to sports cars, sales break gender rules
Gender norms are blurring in purchasing decisions, particularly in urban India, with more men and women adopting newer hats in their social and professional lives. Consumer goods companies are adapting their marketing strategies to address this change. Women are increasingly buying 'toys for boys', such as drones and remote-control cars, accounting for 25-30% of Hamleys' sales.
How tech-first stock brokers are diversifying into lending
Stock broking startups are focusing on consumer loans as they look to diversify their business area. Large stock brokers like Groww and Angel One are disbursing strong numbers for personal and consumer loans. Groww is facilitating disbursement of around Rs 250 crore of personal loans every month, while Angel One is handing out around Rs 50 crore monthly.
Leadership with Heart: The awakening of the soul in business
Not only do empathetic leaders lead by example in pressure cooker situations, they also have a knack for using emotional intelligence.
New-age consumer brands trend on deal street
Uppercase–a luggage brand started by former VIP Industries MD Sudip Ghose–is in talks with Flipkart-backer Accel to raise new capital, sources told us. This would be the 3rd major deal in the space after Peak XV Partners’ Mokobara investment and Lighthouse’s bet on Safari.
Label padhega India: A key step to build consumer awareness
Product labelling in India faces several issues - ranging from non-compliance with the regulations, language barriers, misinformation and misleading claims, inconsistent labelling standards, illegible labels, lack of transparency, inadequate enforcement of the labelling regulations and imported goods not meeting the Indian labelling standards.
Shift towards sustainable packaging is helping companies minimise environmental impact, improve operational efficiency
There is a growing consumer demand that presents a mine of opportunities for businesses to reevaluate business strategies in terms of eco-friendly packaging.
Hygiene brand Pee Safe launches chatbot to increase awareness and help shoppers
Pee Safe introduces PeePal, an AI-driven chatbot, to enhance personal hygiene shopping and educate consumers. With the global conversational AI market projected to reach $14 billion by 2025, PeePal aims to personalize the shopping experience and empower users with hygiene knowledge. The initiative reflects Pee Safe's evolution from a single product to a comprehensive personal hygiene brand, addressing diverse consumer needs.
Pad up, there's a brand new deal street in town
Cricketers have signed at least half a dozen endorsement, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen, and Emcure Pharmaceuticals. Virat Kohli has collaborated with Philips for a limited-edition, co-designed beard trimmer, while Yashasvi Jaiswal has been signed by wearables brand boAt.
About 90% of Indian retail market will remain offline: Accel’s Prashanth Prakash
D2C brands, primarily online-first, consider expanding to offline stores as Indian retail market grows to $2.2 trillion by 2030. Reports highlight the rise of omnichannel firms like Nykaa, Lenskart, and the shift towards omnichannel purchases.
FMCG companies: Buyers aware, sellers beware
FMCG companies face quality issues and regulatory actions, risking consumer trust. Nestle India, Patnajali, Bournvita controversy, and Hindustan Unilever rebrand amidst inflation challenges and omni-channel adoption. While stock meltdown and regulatory action are short-term risks, losing consumer trust is a long-term and bigger risk for an FMCG company.
Car models crowd in as EVs spark in India
India's electric vehicle market is expanding rapidly with government support and increasing consumer awareness. Tata Motors leads the market with a range of popular models, while MG Motor India, Mahindra & Mahindra, and BYD are also prominent players.
Consumer awareness, social media put healthy snack brands on growth path
However, scaling these businesses beyond the niche markets while staying profitable presents a major hurdle. While their operating revenue might be booming, these brands, which sell products such as chocolate and protein bars, millets and dry fruits-based snacks, granola bars, oats, and breakfast cereal, also widened their losses during the year.
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