CONSUMER BEHAVIOUR
D2C snack brand Let's Try secures funding from Wipro Consumer Care Ventures
Let's Try will use the funds to accelerate growth across both offline and online channels. The New Delhi-based company offers a wide range of snacks including baked, fried, and roasted namkeens. Let's Try claims to have a revenue run rate of over Rs 50 crore.
‘Organic’ and ‘natural’? India’s $32 billion packaged food and beverage industry struggles with disclosures
The packaged food industry should be more upfront about the ingredients they use to make products. It is a question of public health, say experts.
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Why the Digital Competition Bill has started a polarising debate in the tech industry
India’s Digital Competition Bill has turned previous foes in the tech industry into unlikely allies and sparked a polarising debate on market practices. The Committee on Digital Competition Law (CDCL) on February 27, submitted its report to the ministry of corporate affairs (MCA) after working on it for more than a year.
Kahneman left this world, leaving behind his legacy of insights – that can make you a better investor!
Daniel Kahneman's work emphasizes the importance of understanding human behavior in finance and the role of financial advisors in guiding investors through market volatility to achieve success.
Jewellery and fashion retailers hope for demand boost during festive, wedding season
Fashion and jewellery retailers are optimistic about increased demand during festivals and the wedding season in the latter half of the year. A good monsoon is expected to boost consumption among those in the agrarian sector. The mass segment suffering due to cautious spending behaviors. Retailers are concerned about flat demand growth and are closely monitoring the upcoming Union Budget for industry implications.
66% of Indian consumers prefer to pay less in exchange for watching ads: Survey
The survey highlights evolving consumer preferences towards ad-supported streaming services in India, emphasizing the significance of tailored and relevant ad experiences. As consumers gravitate towards personalized ads and mobile streaming platforms, there is a growing need for streaming media companies to adapt their advertising strategies to meet changing consumer demands.
FMCG sector to have sustained growth rate of 7-9% in 2024: Report
The FMCG industry was struggling after the pandemic and the rural sector was having successive degrowth for some quarters. However, the industry navigated through showcasing resilience and adaptability amidst evolving consumer trends and witnessed a notable upswing in volume and value growth in the second half of 2023.
Consumer staple stocks will continue to underperform: Ridham Desai
When markets start behaving like a fixed deposit, you get a little worried. Every morning you come, it is up 0.5%, that is not how stock markets are supposed to be. So, one day we will arrive and the market will be down 2%.
Changing customer behaviour, focus on sustainability present new challenges and opportunities for the dairy industry
The future of the dairy industry is tied to how players adapt to changes and can innovate themselves.
Rising gold prices drive Indian consumers towards lab-grown diamonds
The recent rise in gold prices has shifted consumer interest towards lab-grown diamond (LGD) studded jewellery due to its affordability. Major metropolitan areas are witnessing a surge in demand, with growth rates exceeding 15%, particularly in tech-populated cities like Pune. Consumers appreciate the value proposition of LGD jewellery, which offers more gold proportion within the same budget compared to natural diamonds.
Label padhega India: A key step to build consumer awareness
Product labelling in India faces several issues - ranging from non-compliance with the regulations, language barriers, misinformation and misleading claims, inconsistent labelling standards, illegible labels, lack of transparency, inadequate enforcement of the labelling regulations and imported goods not meeting the Indian labelling standards.
The great internet ad scam: Trusting the efficacy of online ad spend is irrational — it’s a bubble waiting to pop
What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? From an advertiser's perspective, the more funds that go into creating compelling content and targeting the right potential buyers, the better. Everything else is a waste. But reality is different.
D2C space: Investments in "not my parents' brands" are #trending
Investors like Titan Capital are shifting focus to Gen Z brands, moving away from traditional brands. This trend is visible in brands such as Perfora, Wakefit, Hocco and Mokobara across various sectors, reflecting the changing consumer behaviour towards new and innovative products. The phenomenon of Gen Z consumers not using their parents' brands is visible in even sectors such as automotive and smartphones.
Sugar & chemicals in food: FMCGs' biggest risk is not inflation but what they mix in what we eat
Product safety concerns in India pose risks for the FMCG industry, impacting companies like Nestle India. Regulatory scrutiny challenges health claims, affecting consumer trust. Social media influencers influence companies' actions, while the spices category raises new risks for FMCG companies.
Expect rural sales contribution at record levels this fiscal: Hyundai
Hyundai Motor India anticipates continued strong sales contribution from rural areas in the current fiscal, targeting a growth to around 20%. The automaker reported 11% growth in rural sales last year, with plans to expand in smaller towns. Initiatives such as Grameen Mahotsav aim to further drive sales in rural markets.
How India’s booming ecommerce market is spurring a packaging makeover among FMCG companies
Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.
How consumer goods manufacturers adapt packaging design to dominate online sales
Consumer goods makers adapt packaging for e-commerce to combat transit damage, as online sales surge. ITC and Parle enhance packaging, while Dabur and Bagrry's innovate for online consumers, reducing shipping damages significantly.
Indians finally buying ecofriendly products? Yes, but only if it’s pocket-friendly
Data by market researcher GfK India showed the contribution by volume, or number of units sold, for energy saving ACs with four and five stars has moved from 14% in 2019 to 27% in 2023. But for a category like refrigerators, which wouldn’t inflate power bills as much as an air-conditioner would, the volume contribution of such models remains flat at 10%.
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