CONSUMER BUYING BEHAVIOR

For FMCG giants, a big opportunity can also turn into a looming threat

Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.

Shoppers click 'buy' as retailers slash prices ahead of Cyber Monday

Cyber Monday, as the first Monday after the Thanksgiving holiday has become known as merchants step up online promotions, is set to be the biggest online shopping day of the year in the United States.

Thriwe to help retailers, bank customers consolidate loyalty points and benefits

Thriwe, a consumer benefits marketplace, said it is launching a product that will help retailers, consumer electronics chains, and banks allow customers to consolidate and use their loyalty points and benefits across various points of sale. Simply put, a consumer with a bank card will be able to use the rewards and benefits across touch points irrespective of how they collected those points. For instance, a consumer can use his points collected at a fashion brand and redeem it for buying air tickets or buying a beverage or even groceries.

The New Normal: How Indian consumers have changed post-pandemic

The COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way people shop and interact, leading to a surge in e-commerce and mobile payment app usage. Health and hygiene have become a top priority, with consumers choosing products that promote personal safety and well-being.

As Indian markets scale newer peaks, small and midcaps may outperform: Emkay Wealth

Emkay Wealth recommends dynamic asset allocation for larger portfolios amidst India's peak markets, while smaller portfolios follow basic allocation aligned with the client's risk profile. The firm favors structural growth firms over cyclical ones and expects select mid and small caps to outperform with relatively easier valuations. Emkay Wealth predicts that, whilst all three asset classes - equity, fixed income, and gold - generate returns, selective exposure is better. Investors should closely monitor the central banks' moves and the impact of macroeconomic factors. Meanwhile, domestic investors continue to pour money into equities.

Breakout Stocks: Nifty FMCG hits record highs! How to trade Britannia Industries and ITC on Friday

The Nifty FMCG index hit a new record high of 49,825 in intraday trade, and the BSE FMCG index also hit a record high. In the same sector, historical data suggests that FMCG stocks outperform the broader market during correction phases and Piyush Chaudhry recommended three FMCG stocks for trading

4 midcap stocks that have beaten volatile markets can rise up to 16%

After four weeks of straight up move,nifty once again witnessed volatile movement last week. In that correction, while the nifty suffered, the overall overall relative performance of the market has been better in terms of positive market breadth. From a shoe retailer which has been under pressure after covid, to a very large company to a QSR company which has seen a new generation moving into managing business, ET screener powered by Refinitiv’s Stock Report Plus applies different algorithms & filters to all BSE and NSE stocks, and lists stocks which fulfill the various criteria as specified into the algorithms & filters to find those which might help navigate the stock market.

Miniaturisation & democratisation of credit and de-stigmatisation of debt is building a perfect storm: Ritesh Srivastva

The growth of personal loans lent by fintechs is due to miniaturization of credit, with millennials and Gen Z taking smaller loans of Rs 25,000. However, such loans can create debt traps for those who take buy now pay later (BNPL) and travel now pay later loans for lifestyle needs. Ritesh Srivastva of FREED says there has been a cultural and behavioural shift with people being more open to new forms of credit for aspirational purchases.

You are likely paying more if buying from Ads online

Microtargeting, the ability to track people's online behavior and interests to deliver targeted ads, has turned out to be an unbeatable advantage for the online ad industry, which is now a $540bn global market. But the rise of microtargeting has come at a cost, with studies revealing that the efficiency gains from this system do not outweigh the societal impact.

Digital models now a key ingredient in FMCG story, says new report

Quick commerce is the poster boy of this online shift, and it is evident in metro and Tier 1 cities post-covid in grocery and dairy. We expect FMCG players to continue to build on their focus on new-age distribution channels, which are showing great appetite for growth," said the report. "But e-commerce and quick commerce are nibbling away big pies—particularly in indulgence categories.

India's EV revolution could bear fruit by 2030, survey shows

A private consumer expectation survey on Monday showed that around 66% of Indians said that electric vehicles will surpass petrol and diesel cars by 2030. The survey also showed that a majority of Indian consumers, around 57%, want to invest in EVs because of their practical benefits while 56% want to purchase an EV because it is good for the environment

Strong consumer awareness campaign key to economic development

All segments of consumer electronics market will recover in 2022: Nikhil Mathur

Across categories, we have seen an increase in ASP in 2021 versus 2019, driven by both increases in input costs due to shipping, chip shortages, as well as a shift toward premium products such as fully automatic front-loading washing machine, 351+ litre refrigerator, ultra HD TV, and smartphones priced above Rs 30,000.

How retail leaders can decode nexgen customer and behaviour trends

As technology continues to disrupt the market, customer behaviour is expected to continue evolving in the years to come.

Consumers and companies are buying in on paying later

The option to buy now and pay later has soared in popularity, accelerating last year as consumers bought almost everything online at the start of the pandemic.

The impact of consumer behavior on the future of commerce

Brands need to strengthen their omnichannel strategies, invest in their social media presence, and create a mobile-first shopping experience to sustain in the longer run.

COVID-19 stress altering consumer behavior in India: IIM Survey

To understand the sources of stress and how people are coping with the stress Centre for Marketing in Emerging Economies (CMEE) at IIM Lucknow in Association with Qualisys research and consulting conducted an online survey, with consumers across Metro, Tier I & II towns in India.

Customers take time to plan a purchase and prefer neighborhood store over a mall: EY report

“It was observed that the pre-purchase i.e. the consideration stage has prolonged considerably as the consumer gives much more thought before making the actual purchase,” EY stated in a press statement.

YOU, I & AI: A look at how AI is becoming omnipresent in our lives

What comes naturally to humans is now being taught to machines. The ability of machines to learn from behaviour trends means certain repetitive tasks do not need human intervention anymore.

Often wrong, but rarely in doubt! What really leads to bad investment decisions

We make many mistakes in judgement like the six blind men.

Less in hand linger on more in mind: How scarcity economics alters your investment world

It is important for an investor to understand how people behave in such times.

Indians more focussed on quality compared to global consumers: Kantar

When it comes to fashion, Indians have been found to be highly exploratory, a study by Kantar has found.

Influencer marketing done right: Brands need a scalpel, not a sledgehammer

Brands often rope in popular people aka influencers on social media to endorse their products to their legions of followers. It works best when the influencer is a subject matter expert.