CONTENT CREATORS IN INDIA
Webtoon comic app Toonsutra registers over 1 million downloads
Toonsutra aims to establish the world's largest fandom and pop culture community in India over 700 million mobile youth market. The company has partnership with some of the biggest global publishers and creators to bring over more than 550 titles and 250,000 episodes of content into local Indian languages.
2 multi cap mutual funds turn Rs 30,000 monthly SIP into Rs 1 crore in 10 years
Investing Rs 30,000 monthly in two multicap funds, managed by ETMutualFunds, turned into Rs 1 crore in 10 years. Quant Active Fund and Nippon India Multi Cap Fund achieved this milestone, with XIRRs of 22.90% and 18.16% respectively.
4 ELSS mutual funds turn monthly SIP of Rs 30,000 to Rs 1 crore in 10 years
Quant ELSS Tax Saver Fund, the topper in the category, turned the monthly SIP investment of Rs 30,000 into Rs 1.45 crore in the last 10 years. The scheme offered an XIRR of 26.58% in the same time period.
For creators, regional apps are the gift that keeps on giving
Mid-tier creators are leaving Instagram and YouTube for regional apps like Moj, ShareChat, Rooter, Stan, and Eloelo to earn through virtual gifting. These platforms offer opportunities for creators to engage with audiences and monetize their content effectively.
TVF to venture into films, plans to make sci-fi & horror shows, says originals head Shreyansh Pandey
TVF, which began as a YouTube channel, has become one of the most successful companies in the Indian streaming space, churning out relatable stories from different corners of India whether it is "Panchayat", a drama set in the rural space, or "Gullak", which revolves around a middle class family in small town India. The company's first show as "Permanent Roommates" in 2014.
Consumer firms plan IPO; startups on poll mandate
India's public market will see about a dozen consumer companies make a debut on the bourses. More on this in today's ETtech Top 5.
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Amazon backs social media influencers, launches Creator University
Amazon is promoting India’s social media influencers to create content directly on the Amazon platform. Zahid Khan, director of shopping initiatives at Amazon, highlights the dual approach of leveraging external social media platforms and creating engaging content on Amazon.
STOIC hits India with 'Zero Zeno': Israeli firm tries to disrupt Lok Sabha elections; pushed anti-BJP, pro-Congress content
OpenAI's report revealed that STOIC, an Israeli political campaign firm, conducted an operation called 'Zero Zeno' to generate anti-BJP and pro-Congress content during the Indian elections, while also commenting on the Gaza conflict. In May, the network began targeting India specifically, criticizing the ruling BJP and praising the opposition Congress party.
Did you miss these wealth creators? Top 40 index funds give 50-100% returns in 1 year
Index funds gain popularity, with AUM rising 30% to Rs 9.6 lakh crore in a year. Over 40 funds yield 50-100% returns. Index funds offer low-cost and straightforward equity market exposure.
Two mutual fund schemes turned Rs 10 lakh to Rs 1 crore in 10 years of Modi govt
ETMutualFunds analysis reveals two schemes turning Rs 10 lakh into Rs 1 crore under Modi-led government. Nippon India Small Cap Fund and SBI Small Cap Fund deliver impressive CAGRs. Investors should consider risk appetite and goals before making investment decisions.
2 midcap mutual funds turn Rs 5,000 monthly SIP to Rs 1 crore in 20 years
Midcap mutual funds like Sundaram Mid Cap Fund and Nippon India Growth Fund saw significant growth, while Tata Mid Cap Growth Fund, Aditya Birla SL Midcap Fund, Quant Midcap Fund, and Taurus Mid Cap Fund also performed well. ETMutualFunds provides analysis and answers mutual fund queries on social media platforms.
India big market for Canva; looking to build local team there: CEO Melanie Perkins
India is the fifth largest market for Canva, which is bullish on the country's burgeoning creator economy, having doubled its growth between 2023 and 2022. Canva’s latest offering can help businesses create company-wide design templates for their brands, keep their intellectual property (IP) safe, and provide greater control over their visual products.
The YouTube Election: Social media emerges as key player in Indian polls
Dahiya can see people’s enthusiasm reflected in the sudden surge in subscribers over the past month, along with better likes-to-views ratio and a higher number of comments on videos even when the content is critical and not celebratory.
With content king, creators trying hard to be kingmakers this Lok Sabha elections
Over the last few months, YouTube has been populated with videos of creators such as Ranveer Allahbadia (more popularly, BeerBiceps) chatting with senior leaders including S Jaishankar and Nitin Gadkari of the BJP, in addition to opposition leaders like Atishi Marlena and Raghav Chadha of AAP, and Supriya Sule from NCP(SP), among others.
Nepalis fight TikTok ban in court, or ignore it entirely
When Nepal suddenly announced a ban on TikTok last year, lawyer Sunil Rajan Singh was determined to fight what he said was a government effort to hide its wrongdoings. Others like Singh are determined to fight. The hugely popular video-sharing platform has faced restrictions in several countries for allegedly breaking data rules and for its supposed harmful impact on youth.
How much is Tanmay Bhat's net worth? Comedian reacts to report claiming it is Rs 665 cr
Comedian Tanmay Bhat disputed reports claiming his net worth to be Rs 665 crore, highlighting India's booming content creator economy. He refuted the claim on Twitter, stating the figure was wildly off. Bhat, known for his work with AIB and Moonshot, began as a TV writer and co-founded AIB in 2013, gaining popularity for comedic content. India's content creator economy has grown significantly, contributing to GDP and creating jobs.
New AI law will guard rights of content creators: experts
Experts hailed the proposed AI law as "timely" given the explosive growth of AI-generated content. This rapid development has the potential to disrupt the publishing industry and raise copyright infringement concerns, they said.
Exclusive | New AI law to secure rights of news publishers: Ashwini Vaishnaw
Global AI regulation discussions intensify as companies seek fair compensation for AI data training from publishers. EU leads with strict guidelines under AI Act. OpenAI claims fair use, NYT advocates for accountability in copyright law.
The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big money
Influencer marketing is expected to grow by 25% in 2024, reaching ₹2,344 crore and rising to ₹3,375 crore by 2026, as per the report. The report was "based on an EY survey of 2,053 respondents, including 86 brands, 556 creators, and 1,411 other industry professionals," said Amiya Swarup, partner, marketing advisory, EY India. Roughly 40% to 57% brands in categories like FMCG, ecommerce, and automobile are expected to increase spending on influencer marketing by 10% by 2026.
National Creators Award: PM Modi calls for 'create on India' movement
Reaching out to the youth and women at the National Creators Award programme here, the prime minister said, "Let us start a Create on India Movement. Let us share India's stories, culture, heritage and traditions with the whole world. Let us Create on India and Create for the World." Addressing an audience comprising youth and women - two segments the BJP and Modi are trying to woo ahead of the Lok Sabha elections - he said they have done commendable work that has led the government and the general public to take note.
Amid '400 plus' chants, Prime Minister Modi says this is guarantee of 140 crore Indians
The prime minister had earlier said in the upcoming Lok Sabha polls, the ruling Bharatiya Janata Party (BJP) would get 370 seats and the tally of the National Democratic Alliance (NDA) would go past 400. Noting that the Lok Sabha polls are round the corner, Modi said on Friday, "I give you the guarantee that on the next Shivratri, it could be on some other date, it will be me who will preside over such a programme."
Let us create on India and create for world: PM Modi
Prime Minister Narendra Modi urges content creators to share stories on India's culture, heritage, and traditions with the world. He presents the National Creators' Awards and guarantees to preside over a program on the next Shivratri.
Radio wala Bauaa talks about PM Modi's connection with radio. Check video here
Prime Minister Narendra Modi presented awards to RJ Raunac, Pankhti Pandey, Keerthika Govindasamy, Maithili Thakur, Gaurav Chaudhary, Ankit Baiyanpuria, Naman Deshmukh, and Kamiya J at the National Creators Award. The award aims to recognize excellence and impact in various domains.
Who is Drew Hicks? The Bhojpuri-speaking American YouTuber honoured with National Creators Award by PM Modi
American content creator Drew Hicks was honoured by Prime Minister Narendra Modi at the National Creators Award ceremony in New Delhi. Known for his fluency in Hindi and Bhojpuri, Hicks has garnered a significant following on platforms like Instagram and YouTube. His upbringing in India, particularly in Varanasi and Patna, contributed to his deep connection to the culture.
Mann Ki Baat: PM Modi talks about content creators, first-time voters and women empowerment
Prime Minister Narendra Modi highlighted the extensive use of technology for wildlife conservation across India during his monthly 'Mann Ki Baat' broadcast. He mentioned goat rearing in Kalahandi, Odisha, as a means of improving livelihoods, and highlighted how tribal families near the Melghat Tiger Reserve have turned their homes into homestays for additional income.
Govt mulling framework to prevent exploitation of online content creators: MoS IT Rajeev Chandrasekhar
The minister said that big powerful commercial platforms online have started to distort fundamental characteristic of openness of the internet. "I think to maintain the openness, the symmetry between those who create the content and those who distribute the content, there is a need for some sort of conversation or discussion," he said.
YouTube Shorts vs Instagram Reels: The battle for dominance in digital content landscape
YouTube and Instagram were growing independently until short video-sharing turned them into big rivals in India’s creator economy. Which is a better platform for content-makers?
Elon Musk’s X lays out 2024 plans: peer-to-peer payments, AI and content creators in focus
To quell fears of advertisers and get brands back on X, the company said it would strengthen its full-funnel ads offering with a focus on video, performance, and brand safety.
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