CUSTOMER ENGAGEMENT
Spiritual apps get blessed with more users, investors post Covid
Post-pandemic spiritual and astrology apps have experienced a significant resurgence, benefiting from increased online engagement and a growing interest in spiritual practices. Startups such as Vama.app are seizing this opportunity by offering virtual pujas, temple darshans, and astrology services, marking a notable shift in consumer behaviour towards digital spiritual experiences.
RBI tells banks to find ways to bridge the gap between credit and deposit growth
The meeting addressed various banking challenges including credit-deposit ratio, cybersecurity, and digital frauds. Governor Das emphasized the need for robust cybersecurity controls and customer awareness initiatives to curb digital frauds.
Bot voyage: Can GenAI-based innovation ease turbulence in air travel
India's aviation sector embraces cutting-edge AI solutions to enhance customer experience, optimize operations, and propel efficiency, revolutionizing the industry dynamics.
FMCG is “passe”: Indian economy has a new definition of defensive stocks: 8 stocks from 2 sectors with upside scope of up to 37%
On the day of election results were announced and the whole stock market melted, stocks from one sector were able to gain, that was FMCG. Many theories were floated about why they are doing well. Right from them being defensive stocks to that focus would not shift from investment to consumption. But close to a month down the line, all those stocks are once again in the under performance mode. The fact is before deciding on whether the stocks are defensive or not, some questions need to be asked. A stock which was a defensive stock in 1994 when the Indian economy was just opening is still a defensive stock even in 2024 when we are a whole different economy with different needs and consumption patterns.
Synopsys will help Tata Electronics design custom chips
US-based chip design company Synopsys will help Tata Electronics in multiple aspects of its fab facility—India’s first—coming up in Gujarat and its assembly and testing unit in Assam, chief executive Sassine Ghazi told ET. Ghazi also met with Tata Electronics CEO Randhir Thakur and Tata Sons chairman N Chandrasekaran in Mumbai. He held talks with Ola Cabs chief Bhavish Aggarwal in Bengaluru.
Video commerce offerings gain traction, Indians spent over 2 mn hours video shopping: Flipkart
Flipkart announced on Thursday that its video commerce platform has seen significant adoption, with Indian customers spending over 2 million hours on it from June 2023 to May 2024. The increase in usage highlights the growing trend of video commerce in India, driven by tech-savvy and digitally inclined consumers.
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BlinkX opens India’s first Gen AI lab in the stock broking industry
BlinkX Gen AI Lab in Mumbai drives trading innovation with the Hyper Personalised Nudge Engine, enhancing customer experiences through real-time data on the mobile app for traders of all risk tolerances.
SaaS startup Rocketlane raises $24 million in funding
B2B SaaS startup Rocketlane has raised $24 million in funding led by 8VC, Matrix Partners India and Nexus Venture Partners. The company will use the funds to launch new products, innovate its customer portal, and accelerate its AI plans, it said in a statement. Rocketlane has so far raised $45 million in funding.
Time to relook at how we look at them: 6 IT stocks operating in niche areas with upside potential of up to 39 %
Over the years, perceptions of IT stocks have evolved, yet there remains a notion that large-cap companies like TCS, Infosys, and Wipro are the primary indicators of trends in the IT sector. However, this view is outdated. In the past five years, the emergence of machine learning, cloud computing, and other specialized segments has shifted the landscape. Smaller companies operating in these niche areas have demonstrated significantly stronger growth, even as industry giants like Infosys and Wipro face growth pressures. Today, Probably, investing in the not so well talked about IT stocks is like contrarian investing, which pays in the long term though in the short term one might feel that one is not doing the best thing.
Commerce min engaging with different departments on India, Korea FTA upgrade talks: Official
India and Korea are progressing with talks to upgrade their existing free trade agreement (FTA), known as the Comprehensive Economic Partnership Agreement (CEPA). The Department of Commerce is collaborating with various ministries such as heavy industries, steel, and chemicals to prepare the offer list for the negotiations.
Transform your CX with G7 CR's disruptive approach towards customer experience
G7 CR Technologies, a Noventiq company, revolutionizes unified customer experience in the tech industry, driving business transformation and enhancing customer satisfaction.
WebEngage, InfoAxon partner with Reliance General Insurance to digitise customer experiences
WebEngage and InfoAxon partner with Reliance General Insurance to enhance customer engagement and offer personalized experiences.
What Ghazal Alagh learned from Jeff Bezos? Mamaearth co-founder reveals her decision-making strategy
Ghazal Alagh, co-founder of Mamaearth, has adopted a strategic technique inspired by Jeff Bezos, aiming to enhance decision-making at Honasa Consumer Ltd. Her method involves visualizing consumers in strategic meetings, reflecting a customer-centric approach akin to Amazon's strategies. This innovation has garnered rapid engagement on LinkedIn, prompting discussions on the inclusion of employees in decision-making processes.
MoEngage increases seating capacity to 900 with 315Work Avenue
315Work Avenue, a coworking space provider, has doubled its capacity with San Francisco-based MoEngage, bringing its total to 900 seats. The office space, located in Koramangala, Bangalore, spans approximately 45,000 square feet. The deal was facilitated by property consultants Cushman and Wakefield. The company currently manages 2 million sq ft space across 40 prime locations in Bengaluru, Chennai, Mumbai, and Pune.
Personalising palates on cloud nine
Cloud kitchens, or virtual kitchens, are transforming the dining industry by operating exclusively for delivery or takeout, leveraging technology to optimize efficiency and cater to modern diners' needs for convenience, variety, and personalization. India's online food delivery market, valued at ₹410.97 billion in 2021, is projected to reach ₹1,845.76 billion by 2027, growing at a CAGR of 30%. Cloud kitchens excel by using data analytics to understand customer preferences, enabling chefs to experiment with new dishes and operate cost-effectively, enhancing the overall dining experience.
Netflix tests biggest TV app redesign in 10 years
Netflix rolled out a major revamp of its TV app to enhance viewer experience and increase engagement. Changes include larger title cards and easy-to-read tidbits. The company aims to retain customers and attract subscribers to new, ad-supported plans.
Meta's WhatsApp launches new AI tools for businesses
Meta launches first AI-driven ad targeting program on WhatsApp to boost revenue. CEO Mark Zuckerberg unveils tools for businesses at a Brazil conference, shifting WhatsApp's stance on targeted advertising and enhancing customer engagement.
Netflix rolls out new TV app, first major revamp in 10 years! Here's what OTT subscribers should know
Netflix has introduced new app for Television for its subscribers. This is reportedly the OTT streaming giant's biggest revamp in the decade.
Tackling plastic pollution: A call to action for India
Plastic pollution has reached alarming levels, causing devastating consequences for the environment. From clogging waterways to threatening marine life, the pervasive presence of plastic waste demands immediate action.
Indian Airlines ride AI: Human-like responses for passengers, lesser workload for agents
Artificial intelligence is transforming the Indian aviation industry, enhancing customer service and operational efficiency for airlines like Air India, IndiGo, and Akasa Air. From AI virtual agents handling diverse queries to AI chatbots with trillions of parameters, these technologies are streamlining processes and improving passenger experiences. The adoption of new-age technologies like AI and machine learning is on the rise across the industry, promising advancements in areas such as computer vision and data-backed decision-making.
Companies go into T20 World Cup mode for employee bonding
Companies, including PhysicsWallah, CashKaro, Tredence, University Living, Pluxee, PeepalCo and Fat Tiger, have plans to mix work with pleasure by screening matches, curating special menus, setting up virtual gaming zones, organising World Cup-themed contests and some may even reward employees with cash prizes and passes to matches. The idea is to break the monotony of everyday tasks at work and foster a positive work culture, bonhomie, and a shared love of sports, HR heads of these firms said. Edtech unicorn, PhysicsWallah, is hosting the Physics Wallah Premiere League, a cricket tournament set to run from June 7-9.
Tata Group firms engaged in over 100 Gen AI projects: N Chandrasekaran
TCS chairman N Chandrasekaran announced over 100 Gen AI projects within Tata Group, showcasing tangible business impact in customer experience, productivity, and efficiency.
Retail, ecommerce create job openings for freshers and experienced professionals
A recent report by GI Group Holding India reveals increasing job opportunities in retail and e-commerce, with retail seeking fresh hires and e-commerce targeting experienced professionals. Applications for retail jobs rose by 8% in 2023, driven by young talent aged 18-30. The logistics sector, crucial for delivery, is also thriving, especially in tier-1 cities.
India big market for Canva; looking to build local team there: CEO Melanie Perkins
India is the fifth largest market for Canva, which is bullish on the country's burgeoning creator economy, having doubled its growth between 2023 and 2022. Canva’s latest offering can help businesses create company-wide design templates for their brands, keep their intellectual property (IP) safe, and provide greater control over their visual products.
Online platforms take to gamification to boost user engagement
For instance, Linkedin says 72% of its surveyed users said playing games such as Pinpoint, Crossclimb, Queens etc. Zomato on the other hand seems to have perfected the art of customer conversions with its Zomato Premier League (ZPL). The gamification strategy is where hyper-casual, tap-and-play games are used to engage customers, speed up sales and enhance revenue.
Vodafone Idea plans to open more retail outlets: Executive
Empowered by a recent infusion of equity funding, Vodafone Idea (Vi) aims to expand its network of retail outlets throughout this fiscal year. This strategic move is designed to bolster sales and enhance customer loyalty, essential for the financially constrained telecom operator to heighten its competitive stance against formidable adversaries like Reliance Jio and Bharti Airtel.
After tennis, Infosys Topaz to drive AI-led innovation of Formula E racing
Infosys partners with ABB FIA Formula E as digital innovation partner, aiming to engage 500 million fans by 2030. The collaboration focuses on fan engagement, sustainability, and technology innovation, including AI-powered insights and real-time data.
Mastering digital frontiers: Exploring programs in digital marketing
Businesses leverage digital marketing for online engagement. Indian School of Business offers programs like Digital Marketing Post Graduate Certificate & Transformation Program. Digital marketing analytics enhances decision-making for marketing effectiveness.
Tata, Uber aim for strategic alliance to drive digital business
Uber Technologies CEO Dara Khosrowshahi met Tata Sons chairman N Chandrasekaran in Davos earlier this year and they're expected to talk again in Mumbai during the former's upcoming India trip to discuss the broad contours of a potential alliance, executives aware of the matter said. The exact terms of engagement are still being worked out and there's no guarantee it will lead to anything concrete.
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