DIGITAL AD MARKET
FMCG makers expect single-digit revenue growth, margin improvements in April-June quarter
Fast-moving consumer goods cos expect single-digit volume growth along with expansion in margins during the April-June quarter of this fiscal, helped by a revival in rural demand and a stable urban market. Listed FMCG companies such as Dabur, Marico and Adani Wilmar in their latest quarterly updates have reported a "gradual improvement" in demand trends in the April-June quarter, which was on the expected lines.
FMCG makers expect single-digit revenue growth, margin improvements in April-June quarter
FMCG companies like Dabur, Marico, and Adani Wilmar expect single-digit volume growth and margin expansion in the April-June quarter. Positive demand trends are observed, particularly in the rural market. Overall, FMCG players anticipate 7-9% revenue growth for the fiscal year.
Google to simplify disclosures for digitally altered content in election ads
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Google to require disclosures for digitally altered content in election ads
OpenAI, led by Sam Altman, disrupts covert influence operations through identifying deceptive AI activities, contributing to a crackdown on misinformation in elections.
EU accuses Meta of breaking digital rules with paid ad-free option
Meta introduced a no-ads subscription service for Facebook and Instagram in Europe last November. The company stated that users who agree to tracking receive a free service supported by advertising revenue, while those who opt out can choose to pay to keep their data private.
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Unusual T20 cricket world cup timings impact TV viewership
The ICC T20 Men's World Cup has seen an 8% drop in TV ratings for the first 30 matches compared to 2022, despite a 4% rise in cumulative audience reach to 205 million. The average ratings have dropped 8% to 0.97 TVR for all-India male and female 2+ audiences and 13% to 1.2 TVR for all-India male 15+ audiences.
Digital media growth to take Indian ad market size to Rs 1.2 lk cr in 2024
The Indian advertising market is predicted to grow 11.8% in 2024, reaching ₹1,22,155 crore, primarily driven by digital media. Traditional media ad revenue is expected to grow 8.4% to ₹64,398 crore, while digital media is expected to grow faster at almost 16% to reach ₹57,757 crore. India's traditional media market share is twice that of global and APAC size. However, digital's share of total ad spends could reach 50% by 2026.
Apple delays rollout of AI features in Europe
Apple on Friday said it would delay the rollout of its recently announced AI features in Europe because of "regulatory uncertainties" linked to the EU's new landmark legislation to curb the power of big tech. Apple earlier this month unveiled "Apple Intelligence," its suite of AI features for its coveted devices as it looks to reassure users that it is not falling behind on the AI frenzy.
Trade marketing scheme soon to assist small companies board ONDC
The government's Trade Enablement & Marketing (TEAM) scheme will support micro and small enterprises (MSE) in leveraging the Open Network for Digital Commerce (ONDC) for e-commerce growth, with benefits like reduced commissions and inclusive protocols.
India most attractive consumer market across the globe: Fibonacci X report
India is emerging as the most attractive consumer market globally, with consumption trends merging with large cities. The services sector is expected to drive strong economic growth, and India is poised to be a global hotspot for economic growth. Manufacturing growth has remained stagnant, but future growth depends on new policy initiatives.
Bitcoin at one-month low in a broad crypto market selloff
Bitcoin touched a one-month low due to outflows from digital-asset investment products and the prospect of higher US borrowing costs, affecting the cryptocurrency market.
As new ad regime dawns, cos make over 5K avowals
Marketers in India have started implementing the self-declaration certificate (SDC) mandate for new ads since June 18. The ministry of information and broadcasting (MIB) directive mandated that all new print, TV, digital, and radio ads must have an SDC generated through the Broadcast Seva portal for TV and radio and the PCI for print and digital ads from June 18. While the SDC mandate is challenging for advertisers, it will not hinder the rollout of new ads. Brand marketers have generated over 5,000 SDCs for new print and internet ads through the Press Council of India's website.
Google loses bid to end US antitrust case over digital advertising
Google had argued for a win without a trial, saying that antitrust laws do not block companies from refusing to deal with rivals and that regulators had not accurately defined the ad tech market.
Fino Payments Bank eyes tripling digital banking revenue share by FY25
Fino Payments Bank sees an opportunity in the digital banking space after Paytm Payments Bank's exit. To capitalise on this, they're ramping up their digital offerings, aiming to grow their digital revenue share from 5-6% in FY24 to 15% this fiscal year. Since December, Fino has deployed around 14,000 QR codes which reported 300,000 transactions valued at Rs 33 crore.
Affle India is this week's top stock; why analysts are bullish
The management aims for over 20% revenue growth in 2024-25 and is optimistic about better pricing and margin improvement. Analysts expect the near-term pressure from developed markets to subside in the current financial year. Should you invest in Affle India?
Marketing firm Maino.ai raises $1.8 million in funding led by India Quotient
A substantial portion of the funds will be allocated to building and scaling teams in key domains such as technology, product development, design, and strategy, said Rishabh Kumar, one of the three cofounders of Maino.ai.
AMCs, insurance stocks offering good money-making proposition: Deven Choksey
I believe that the market is going to remain positive. Investors are going to be remaining confident. Maybe these numbers are going to be forgotten after a couple of days once the ministries and the governments are formed.
‘Kingmaker’ Nitish Kumar, ‘Hot’ Rahul Gandhi: Memes cast a vote for polls
Saumya Sahni, a 27-year-old content creator and comic, relies on memes for her knowledge of the Lok Sabha election results, finding humor essential for digesting information. Memes on social media platforms, especially Instagram, have been a popular medium for expressing sentiments about the election results, often using humor and sarcasm to convey social, political, or cultural commentary. However, while memes are effective in engaging audiences and spreading awareness, there is a need for better attribution practices to credit original creators.
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Ad lib? Commercial shift in commercials
Television broadcasters anticipate a rebound in advertising revenues following adverse developments last year, including free cricket streaming, sports cannibalizing entertainment ad revenue, and a larger base. Elections and a strong cricketing year are expected to support revenue growth. However, India must adapt to global media consumption habits, with low internet access, online programming, and sports viewership migrating.
Back-to-school season spurs surge in retail and e-commerce sales
As students gear up for the new academic year, retailers and stationery companies prepare for a surge in demand during the April to June peak back-to-school shopping period. This significantly boosts sales for brands like ITC and DOMS, laptop manufacturers such as Dell, Lenovo, and Samsung, and retailers like Reliance Retail's Smart Bazaar stores, with sales increasing fivefold according to industry experts.
The great internet ad scam: Trusting the efficacy of online ad spend is irrational — it’s a bubble waiting to pop
What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? From an advertiser's perspective, the more funds that go into creating compelling content and targeting the right potential buyers, the better. Everything else is a waste. But reality is different.
ECB partners with RISE Worldwide to monetize virtual, digital ad assets in India
The England Cricket Board partners with RISE Worldwide and executives Tony Singh and Nikhil Bardia to monetize virtual and digital ad inventory in India until 2026, focusing on growing audience reach, engagement, and the fan base for English cricket during marquee matches by working with top-quality brands and earning broadcast rights revenue from India, including sponsorship revenue.
Advertisers make a killing this IPL
The TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach of the IPL is also poised to beat the previous season's figure of 450 million, having already touched 383 million for the first 29 matches.
Marico on course to deliver double-digit constant currency growth in international business: Saugata Gupta
Marico CEO discusses market share dynamics, rural recovery, deflation impact, and strategy focusing on premium segments. The company targets double-digit revenue growth, digital business expansion, and sustainable scale-up of Beardo and Plix portfolios. Gupta says: "We expect the digital business also to get into at least a double-digit EBITDA by FY27 with a 2x times growth and we believe that this business will contribute to, which is now 20%, over the next three years will be 25% of our overall portfolio in India."
RBI bars Kotak Bank from adding customers digitally
The Reserve Bank of India (RBI) has imposed strict restrictions on Kotak Mahindra Bank, a third-most valued private bank in India, for failing to fix its IT systems over the past two years. The bank was asked to stop functions cited "with immediate effect" and assured customers that there would be no interruption to services. Kotak Mahindra Bank has taken measures to strengthen its IT systems and will continue to work with the RBI to resolve balance issues at the earliest.
Political ad blitz on Google; new use cases for digital currency
Data from Google Ads Transparency Centre shows that parties are shelling out nearly Rs 117 crore on the search giant alone. This is against the Rs 10 crore spent on political ads in the runup to the 2019 general elections.
Disney Star, Viacom18 on a slow start this IPL season as most companies tighten ad budgets
The media-buying head of another firm said the number of clients spending on IPL has seen a decline, prompting Disney Star and Viacom18 to lower their sponsorship outlays. "The subdued market has forced Disney Star to lower the sponsorship outlays by 30-40%," the person said.
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