DIGITAL CAMPAIGN
Spot ether ETFs likely to begin trading July 23, industry sources say
The U.S. SEC approved ether ETFs by BlackRock, VanEck, and Franklin Templeton starting July 22. Ether's price increased to $3,433.07. SEC Chair Gary Gensler cited similarities to bitcoin ETF approval. Analysts predict $1 billion monthly inflows; Galaxy Research forecasts more volatility due to ether's $359 billion market value. Initial low hopes transformed with $33.1 billion in net inflows.
Media's natural role is to create discourse by discussing serious issues: PM Modi
Prime Minister Narendra Modi, speaking at the inauguration of INS Towers in Mumbai, expressed confidence that India will soon become the world's third-largest economy. He highlighted India's advancements in digital payments, noting how the country has embraced modern technology despite earlier skepticism. Modi credited India's UPI and digital infrastructure for improving people's lives and facilitating international money transfers. He praised the role of media in raising awareness and shaping public discourse, especially in popularizing concepts like startups before 2014.
Jolt to Biden's re-election campaign as donors hold back USD 90 million pledged earlier
A major setback has hit President Joe Biden's re-election campaign as a group of fundraisers has decided to withhold $90 million in pledged contributions if he remains the Democratic presidential candidate. The New York Times reported on Friday that the frozen funds include multiple eight-figure commitments, as informed by anonymous sources due to the sensitivity of the situation. This decision follows Biden's poor debate performance on June 27 against Donald Trump, which has led to diminished support from key allies.
Russian-linked cybercampaigns put a bull's-eye on France. Their focus? The Olympics and elections
French officials and cybersecurity experts from Europe and the United States have identified disinformation campaigns targeting France, orchestrated from Russia. These efforts increased significantly due to France's legislative elections and the upcoming Paris Olympics.
In the UK election campaign's final hours, Sunak battles to the end as Labour's Starmer eyes victory
Rishi Sunak, the current UK prime minister, is facing a national election on Thursday, marking the end of his 20-month tenure and the four Conservative prime ministers before him. The Labour Party is expected to elect a government that has not been in power since 2005. Sunak has expressed confidence in the outcome of the election, stating that things have turned a corner. Labour leader Keir Starmer has been campaigning for change, urging voters to support his center-left party.
Google to simplify disclosures for digitally altered content in election ads
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
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Google to require disclosures for digitally altered content in election ads
OpenAI, led by Sam Altman, disrupts covert influence operations through identifying deceptive AI activities, contributing to a crackdown on misinformation in elections.
Aditya Birla Capital to sponsor Indian team at Paris Olympics 2024
Aditya Birla Capital has partnered with the Indian Olympic Association as the Official Sponsor of Team India at the Paris Olympics 2024. The partnership includes launching a marketing campaign featuring India’s leading athletes and brand activations to generate nationwide support for the Indian Olympic contingent.
"Pappu" to People's Leader: How Rahul Gandhi and Congress shifted the narrative, gave a strong opposition to Modi-led NDA
From "Pappu" to People's Leader, Rahul Gandhi's this transformation didn't happen by chance. A dedicated war room and savvy marketing professionals collaborated behind the scenes. Congress party skillfully employed humour (take a look at the Congress Kerala handle on X for a chuckle) and injected drama (such as unveiling washing machines at rallies to metaphorically "clean" BJP's supposed "dirty laundry").
Household-level analysis got Naidu back, now directs government
Chief Minister Chandrababu Naidu plans to implement the 'Super Six' welfare schemes in the first 100 days of his new term, costing ₹97,000 crore. Despite the hefty price tag, his team is prepared with funding strategies, including increasing the tax-GDP ratio and seeking central support. Naidu's campaign strategy focused on personalised welfare schemes to bridge economic gaps and create wealth.
Karnataka: Rahul Gandhi not happy with ministers who failed to live up to expectations
Rahul Gandhi expressed displeasure with ministers' poor election results at the Congress office in Bengaluru. The high command sought a report on the election performance. AICC leaders identified issues in specific constituencies like Udupi-Chikmagalur and Belagavi.
DS Group launches #SaveTheFuture campaign on 'World Environment Day’
The campaign will run on various social media platforms, where AI-generated images will highlight issues like pollution and the importance of preserving water reservoirs, complemented by reels from content creators, etc.
On World Environment Day, Anant Ambani's Vantara unveils a powerful celebrity campaign, pledges 1 million trees annually for a greener tomorrow
Vantara, founded by Anant Ambani, launches a video campaign with top celebrities on World Environment Day to promote environmental conservation.
How an Israeli firm tried to build anti-BJP narrative during polls
OpenAI claims to have disrupted an AI-based covert operation launched by an Israeli firm that allegedly peddled anti-BJP agenda. In 2021, the BJP government drew flak after Israeli spyware Pegasus was allegedly used to snoop on journalists, Opposition leaders and rights activists
India's governance model an example for the world: PM Modi
Prime Minister Narendra Modi, in a blog post on Sunday, highlighted India's governance model as an example for the world. He praised the nation's achievements in lifting 25 crore people out of poverty and implementing innovative practices of good governance. Reflecting on his recent spiritual break in Kanyakumari, the PM recalled his election campaign journey from Meerut to Hoshiarpur, emphasizing the transformation in political discourse post-election.
An angry Trump vows to keep fighting after guilty verdict
Donald Trump delivers defiant message at Trump Tower, ready to fight after guilty verdict related to hush money payments to a porn star.
'Papa stopped the war, but could not stop social media': Congress claims win on YouTube, Instagram in comparison to BJP
Congress has reportedly surpassed BJP on social media platforms, with its digital strategy proving more successful. Figures reveal a significant difference in views and engagement on platforms like YouTube, Instagram, Facebook, and Twitter, indicating a stronger connection between Congress's message and the public. This success underscores the party's ability to understand and address public sentiment effectively, setting a new standard for digital campaigning in Indian politics.
Meta identifies networks pushing deceptive content likely generated by AI
Meta found 'likely AI-generated' content on Facebook and Instagram, including comments praising Israel's handling of the Gaza war. The content was attributed to a Tel Aviv-based political marketing firm, STOIC.
Mixed reality content platform Flam raises Rs 38 crore in funding
Mixed reality (MR) content publishing platform Flam will use the fresh capital to expand its MR platform footprint into new countries in North America, Europe and the Middle East and North Africa.
Opposition workers not turning up to vote as their morale is low: Anurag Thakur
In an interview with ET during his campaign, Thakur said soaring heat seems to have contributed to low voter turnout. One doesn't see much enthusiasm in the Opposition cadres, he said, adding that the morale of Congress and Opposition workers is not high at all. That is why they "are not turning up to caste votes".
Social media poll explosion in the middle of street silence; No public gatherings 48 hours prior to the end of voting process
The digital campaign included posts featuring Prime Minister Narendra Modi, CM Arvind Kejriwal, and Rahul Gandhi, sharing their political stances and messages.
Label padhega India: A key step to build consumer awareness
Product labelling in India faces several issues - ranging from non-compliance with the regulations, language barriers, misinformation and misleading claims, inconsistent labelling standards, illegible labels, lack of transparency, inadequate enforcement of the labelling regulations and imported goods not meeting the Indian labelling standards.
Organised gold jewellery retailers to achieve strong revenue growth in FY25: CRISIL
A CRISIL Ratings report forecasts 17-19% annual revenue growth for organised gold jewellery retailers in fiscal 2025, driven by higher gold prices. Retailers plan marketing efforts to counter demand moderation. Operating profitability may slightly decrease due to increased inventory. Organised retailers will continue gaining market share, with stable credit profiles despite rising working capital debt.
Rs 1.4 lakh-crore: The cost parties are paying to woo voters in the world's biggest election
In West Bengal though, it seems candidates across the board aren't ready to give up on the traditional campaign methods just yet with parties displaying an overt preference for a mix and match of tried-and-tested mass outreach methods with those of the digital age.
From Russia with Love: Why so many Russian women are seeking Chinese husbands
Cybersecurity analysts note a surge in Chinese cyber operations targeting global powers, including the US and India, with the use of AI-generated content for propaganda. Chinese state media's AI-driven series, "A Fractured America," criticizes US societal issues. In Sino-Russian relations, AI-produced deepfake videos feature Russian women expressing admiration for Chinese culture, emphasizing a shift in global dynamics.
The YouTube Election: Social media emerges as key player in Indian polls
Dahiya can see people’s enthusiasm reflected in the sudden surge in subscribers over the past month, along with better likes-to-views ratio and a higher number of comments on videos even when the content is critical and not celebratory.
PM Modi interacts with BJP workers in UP, asks them to ensure victory in all seats
Prime Minister Narendra Modi on Wednesday said opposition leaders develop cold feet seeing the enthusiasm of BJP workers, and asked them to work with a resolve to break all old poll records. Addressing a digital rally of Uttar Pradesh BJP workers at 22,648 booths in 10 Lok Sabha seats through the NaMo App, Modi said new records are being made in polls due to the hard work of BJP workers.
Arvind Kejriwal's wife, Sunita Kejriwal launches WhatsApp campaign 'Kejriwal ko Aashirwaad'
Issuing a WhatsApp number -- 8297324624 -- she said people can send their blessings, prayers or any other messages for the Aam Aadmi Party (AAP) national convenor and she will communicate those to him. Kejriwal was arrested by the Enforcement Directorate (ED) on March 21 in the money-laundering case linked to the now-scrapped excise policy for Delhi. A court on Thursday extended his ED custody till April 1.
2024 polls stand out for use of AI to bridge language barriers
AI plays a pivotal role in Indian election campaigns by leveraging technology to overcome language barriers, marking a shift towards progressive politics empowering linguistic diversity and inclusive engagement.
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