DIGITAL MEDIA CONTENT
‘Organic’ and ‘natural’? India’s $32 billion packaged food and beverage industry struggles with disclosures
The packaged food industry should be more upfront about the ingredients they use to make products. It is a question of public health, say experts.
Collective Artists Network acquires Terribly Tiny Tales
Collective Artists Network has acquired digital content creator Terribly Tiny Tales (TTT) following funding from Nikhil Kamath. The move aligns with their goal to be India's top new media company. TTT, founded by Anuj Gosalia in 2013, reaches 25 million weekly social media users. This acquisition complements Collective Artists Network's strategy to enhance storytelling and creator support. Anuj Gosalia, TTT's CEO, looks forward to leveraging Collective's resources for greater impact.
New Zealand to press ahead with media content pay law
New Zealand's government is pushing for a bill to make digital platforms pay media companies for news. The legislation, aligned with Australia's law, could affect companies like Meta Platforms and Alphabet Inc. The bill's authority will be supervised by an independent regulator, supported by the Labour party but facing opposition from the ACT New Zealand party.
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Global audiences suspicious of AI-powered newsrooms, report finds
Newsrooms globally are working to address a new challenge with generative artificial intelligence, as tech giants and startups like Google and OpenAI build tools that can offer summaries of information and siphon traffic from news websites.
Govt, digital news publishers discuss revenue sharing with big tech companies
The DNPA had petitioned the government to evolve a revenue sharing mechanism with big technology companies such as Google and Meta that aggregate and distribute content created by others and monetise the internet traffic generated in the process.
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New York lawmakers pass measure to protect youths on social media
New York state lawmakers passed legislation to protect children online by restricting social media platforms from exposing 'addictive' content to users under 18 without parental consent.
A realistic way to protect kids from social media? Find a middle ground
Ahmed Othman, a teenager from Massachusetts, avoids TikTok and credits his parents, computer scientists, for teaching him about social media's impact on mental health. He is among the minority of teens not on TikTok, as per Pew Research Center data.
Money you paid for Gaza may be heading to Ghaziabad instead
Online scamsters are using the viral ‘All Eyes on Rafah’ campaign as an opportunity to dupe people who want to lend a helping hand or donate to victims of the war in Gaza. The most common scams related to Gaza include fake websites, fake cryptocurrency links, phishing emails, fake video links, and social media scams.
‘Kingmaker’ Nitish Kumar, ‘Hot’ Rahul Gandhi: Memes cast a vote for polls
Saumya Sahni, a 27-year-old content creator and comic, relies on memes for her knowledge of the Lok Sabha election results, finding humor essential for digesting information. Memes on social media platforms, especially Instagram, have been a popular medium for expressing sentiments about the election results, often using humor and sarcasm to convey social, political, or cultural commentary. However, while memes are effective in engaging audiences and spreading awareness, there is a need for better attribution practices to credit original creators.
Australia should force Meta to pay for news, News Corp executive says
Meta could block news reposting if Australia enforces the 2021 law, similar to actions taken in Canada. Academics note increased misinformation spread in Canada since 2023 due to similar laws and reduced news promotion by Meta.
Google's AI search leaves publishers scrambling
The New York Times article discusses concerns from publishing executives like Frank Pine regarding Google's AI-generated summaries, emphasizing the impact on traffic and the need for direct reader relationships to reduce reliance on search engines.
How to navigate IP challenges in the rise of social media
While social media has created immense opportunities for engagement and expression, it has also raised a myriad of legal challenges, particularly concerning intellectual property (IP) rights including issues around content ownership, digital rights management, deep fakes etc.
'Papa stopped the war, but could not stop social media': Congress claims win on YouTube, Instagram in comparison to BJP
Congress has reportedly surpassed BJP on social media platforms, with its digital strategy proving more successful. Figures reveal a significant difference in views and engagement on platforms like YouTube, Instagram, Facebook, and Twitter, indicating a stronger connection between Congress's message and the public. This success underscores the party's ability to understand and address public sentiment effectively, setting a new standard for digital campaigning in Indian politics.
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Meta identifies networks pushing deceptive content likely generated by AI
Meta found 'likely AI-generated' content on Facebook and Instagram, including comments praising Israel's handling of the Gaza war. The content was attributed to a Tel Aviv-based political marketing firm, STOIC.
Social media poll explosion in the middle of street silence; No public gatherings 48 hours prior to the end of voting process
The digital campaign included posts featuring Prime Minister Narendra Modi, CM Arvind Kejriwal, and Rahul Gandhi, sharing their political stances and messages.
'Broadcasting policy must exclude OTT, online gaming and music': Stakeholders to TRAI
Media and entertainment industry stakeholders are urging the Telecom Regulatory Authority of India (TRAI) to confine its recommendations on the National Broadcasting Policy (NBP) solely to matters within the broadcasting sector. They advocate for the exclusion of non-broadcasting concerns such as OTT, online gaming, film, and music, citing that these areas fall outside TRAI's jurisdiction.
IEIC, NIMHANS & GoI’s consumer affairs dept partner for study on tech de-addiction
The findings will inform evidence-based policy decisions, emphasizing the establishment of guardrails and the development of effective coping mechanisms to safeguard consumers, the IEIC said in a press statement.
Facebook, Instagram face fresh scrutiny under EU's digital norms
It is the latest round of scrutiny for parent company Meta Platforms under the 27-nation EU's Digital Services Act, a sweeping set of regulations that took effect last year with the goal of cleaning up online platforms and protecting internet users.
From Russia with Love: Why so many Russian women are seeking Chinese husbands
Cybersecurity analysts note a surge in Chinese cyber operations targeting global powers, including the US and India, with the use of AI-generated content for propaganda. Chinese state media's AI-driven series, "A Fractured America," criticizes US societal issues. In Sino-Russian relations, AI-produced deepfake videos feature Russian women expressing admiration for Chinese culture, emphasizing a shift in global dynamics.
The YouTube Election: Social media emerges as key player in Indian polls
Dahiya can see people’s enthusiasm reflected in the sudden surge in subscribers over the past month, along with better likes-to-views ratio and a higher number of comments on videos even when the content is critical and not celebratory.
Elon Musk's X Corp loses lawsuit against Israeli data-scraping company
X Corp's legal battles over copyright violations against data-scraping companies were dismissed by Judge Alsup, raising concerns about monopolistic information control and copyright ownership in public data use.
Meta overhauls rules on deepfakes, other altered media
The social media giant will start applying "Made with AI" labels in May to AI-generated videos, images and audio posted on its platforms, expanding a policy that previously addressed only a narrow slice of doctored videos, Vice President of Content Policy Monika Bickert said in a blog post.
60 per cent children at risk of digital addiction: Survey
The survey, emphasising on the concerning impact of excessive screen time, highlighted "70-80 per cent" of children are surpassing recommended limits daily. It underscored gaming and social media as the two predominant platforms frequented by children, and raised concerns regarding potential exposure to inappropriate content and its associated implications.
Rising costs make OTT companies go selective on content
Rising content costs and focus on balance sheet impact the share of revenue from digital rights in India's media and entertainment companies. According to FICCI-EY, revenue from selling content to OTT platforms accounted for 17.7% of total revenue in 2023 compared to 48.6% in 2020.
M&E sector has growth, employment intensity embedded in it: I&B secretary Sanjay Jaju
India's Ministry of Information and Broadcasting (MIB) secretary, Sanjay Jaju, highlighted the growth and employment intensity of the Media & Entertainment (M&E) sector during a special address at FICCI Frames 2024. Jaju highlighted the rapid shifts in the M&E sector due to the availability of online media content, with 90 crore internet users, 60 crore smartphones, and 4 crore connected TVs.
Indian passenger vehicle industry engages numerous social media influencers to accelerate sales
The strategy seems to be working just fine: most automakers have been able to sell cars to an increasingly informed set of buyers – who seemed to know pretty much everything about a vehicle before even stepping into a showroom.
Meta says not required to pay for Indonesia news content posted voluntarily
Indonesia's president signed a regulation on Monday requiring digital platforms to pay media outlets that provide them with content, a move aimed at levelling the playing field between big tech companies and the media industry.
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