DIGITAL TOOL AUTOMATION
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Transforming multi unit retail operations with No Code
The retail industry in India is subject to the vagaries of the economy and operates in a competitive market. It needs a relentless focus on operational efficiency to gain any edge.
As tech grip on medical industry becomes stronger, it creates space for new jobs profiles
Ebenazer Paul highlights the increasing demand for skilled professionals in medical billing and coding, driven by technological advancements and evolving healthcare regulations. The industry offers diverse opportunities for growth and specialization, with a focus on continuous education and certifications to stay competitive.
Better to own a set of stocks from the digital ecosystem rather than betting on one stock? 15 stocks with upside potential of upto 48%
Few day’s back there was an issue with the telecom provider and the services stopped for some time. Now which would be the companies which got impacted the most, the telecom service provider, the answer is no. As a customer one would not get any reduction in the monthly billing because services were down for some time. The companies which may have got impacted would be a platform company on which one orders food, such as a swiggy or zomato. The reason, in the peak time of demand, a customer is not able to order food online due to internet service being down, that demand will not come back when the internet is back. But the other platform company which sells insurance was also not impacted. The reason is, if one was planning to buy an insurance policy and there is no internet, the demand will get postponed not get extinguished. The digital ecosystem is making things simple but it is yet complicated when it comes to investing.
Unpacking Go Digit’s earnings; PEs in IPO-bound firms
Go Digit General Insurance reported its second consecutive full year of profit in fiscal 2024. This and more in today’s ETtech Top 5.
Meta's WhatsApp launches new AI tools for businesses
Meta launches first AI-driven ad targeting program on WhatsApp to boost revenue. CEO Mark Zuckerberg unveils tools for businesses at a Brazil conference, shifting WhatsApp's stance on targeted advertising and enhancing customer engagement.
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China's 'One Person, One File': Road to digital totalitarianism
The Shanghai authorities have proposed the "One Person, One File" (OPOF) mass surveillance program, which aims to triple the deployment of facial recognition cameras and compile exhaustive personal data files on every resident. This escalation of China's efforts to create ruthless digital censorship is more than just another Benthamite panopticon, it is an attempt to construct an omniscient digital surrogate for every Chinese citizen, encoding each person's relationships, activities, behaviors, and existence into ones and zeroes for the Party's domineering oversight.
How Jocata is helping financial services industry move from legacy systems to AI-powered solutions
Jocata’s low-code platform is driving the future of enterprise lending and embedded finance, says Prashant Muddu, Managing Director & CEO.
As macro climate changes, GenAI will also scale up: Infosys CEO Salil Parekh
In a wide-ranging interview with Sameer Ranjan Bakshi, Beena Parmar and Surabhi Agarwal, Salil Parekh, chief executive and managing director of Infosys, spoke of his plans to prepare the $18.6 billion software services giant — through its Topaz platform — for the GenAI-led transformation that will take root as global macro-economic concerns ease.
Senior-level adtech and martech roles combine creativity, tech and business sense
The adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and technological skills, especially at senior levels. Companies seek professionals with expertise in data analytics, AI/ML, and digital marketing, as these roles are crucial for connecting brands with customers and driving hyper-personalization.
Out of school, into startups: Young founders are on the rise, ready to even pause studies to chase their entrepreneurial dreams
In 2023, Ayush Pathak and Aryan Sharma founded Induced, assisting businesses in automating workflows with AI. Apoorv Singh launched Connect AI with Asta. Himanshu Rajpurohit's startup, Strangify, provides corporate mental health solutions. Dyumna Madan's ProjectClay helps students find career paths.
Embracing Industry 4.0: Navigating business transformation trends in the digital age
Post-pandemic, the focus on Industry 4.0, Circular Value Chains, Autonomy via Edge Computing, and Demand-Driven Digital Supply Chains reshaped global business dynamics. India's leadership in AI, cybersecurity, and sustainable manufacturing practices highlights its commitment to digital transformation.
Digital India sparks rush for new-age software engineers
Demand for software engineers trained in emerging technologies is rising, creating 9-10 lakh additional jobs in the next 18 months. The surge is fueled by advancing technology and digital adoption, leading to fresh opportunities in AI and related fields like AI specialists and data scientists. GenAI is enabling non-technical employees to become citizen developers.
How to reskill and upskill yourself in pharma industry
The Indian pharma sector is evolving rapidly, demanding reskilling amidst technological advancements and regulatory shifts. To thrive, professionals must embrace digital transformation, stay updated on regulations, and invest in continuous learning. Soft skills and adaptability are also crucial in navigating market dynamics. Reskilling is imperative for success in this dynamic landscape.
Mastering digital frontiers: Exploring programs in digital marketing
Businesses leverage digital marketing for online engagement. Indian School of Business offers programs like Digital Marketing Post Graduate Certificate & Transformation Program. Digital marketing analytics enhances decision-making for marketing effectiveness.
ARTPARK: From legged robots to advanced cargo drones, a look at India's first robotics park
ARTPARK, India's pioneering AI and robotics hub established in 2020 within the Indian Institute of Science (IISc) campus, Bengaluru, aims to foster inclusivity and equitable access to technology. With a core focus on innovation, skilling, and industry collaboration, ARTPARK nurtures startups, supports research, and tackles societal challenges. Backed by substantial funding, it's a nexus for developing cutting-edge solutions and driving India's technological advancement.
The rise of Airchat & growing debate over navigating Internet with voice: can it gain momentum?
Voice input technology faces challenges despite widespread adoption in internet products. Smart speaker shipments decline, while the voice recognition market is poised for significant growth. Users with visual disabilities encounter accuracy issues with voice commands.
Talent AI-volution: Can AI adoption dent India's tech edge?
India is the tech powerhouse of the world, known for its engineering prowess. But can the widespread adoption of AI, which will lead to significant automation, dent India’s talent edge? Annapurna Roy and Beena Parmar report.
How digitisation is helping MSMEs improve customer management
Digitising various aspects of MSME operations is essential for driving growth, enhancing efficiency and staying competitive in today’s global marketplace.
Chatbots are dead: How generative AI & automation is transforming the way we interact with technology
The future of AI interaction lies in the ability of these agents to serve not merely as conversational partners but as comprehensive guides and copilots.
LS Digital launches new tech for programmatic marketing
LS Digital's CoMMeT technology streamlines programmatic marketing by automating processes and integrating various digital tools. It offers in-depth insights, audience optimization, and real-time campaign management across multiple platforms.
Govt equipping over 100 colleges with cutting-edge chip design tools
Chip design relies on a limited number of global players for their essential design tools. No chip can be created without their software. The country heads of chip design software companies Siemens EDA, Synopsys and Cadence told ET that training with these tools ensures that students are industry-ready when they graduate.
How India Inc is boosting productivity by using intelligent technologies
Leading manufacturers in India are digitizing factories to adopt the smart shop floor concept and boost productivity. Companies like Larsen & Toubro, RPG Group, MG India, Hyundai, and Hindustan Zinc are investing in digital technologies such as IoT, AI/ML, image analytics, blockchain, and advanced automation. RPG Group increased its digital investment and saw benefits in process scrap reduction, machine uptime increase, and lower maintenance and energy costs.
GenAI to help 60% of Asia's top firms boost worker retention: report
According to a new report by IDC, generative AI can emerge as a game-changer for organisational advancement across intelligent document processing (IDP), generative automation, and knowledge sharing.
View: What lies ahead for ITeS sector & how GoI can play its part
While the ITeS sector will continue to grow near double-digit levels, headcount will shrink in 2024 by at least 5 percentage points. If the sector does not shed people, it would indicate seeping complacency, a lack of understanding of the impact of new technologies, and an incipient loss of competitiveness. It needs to reduce headcount, and stay competitive and relevant in the face of automation and AI.
India's journey to sustainability and safe EV manufacturing
As India aspires to solidify its status as a manufacturing hub, it must address a pressing issue within its rapidly expanding automotive sector supply chain: thousands of workers annually fall victim to injuries on the job.
Cyber risks biggest threat faced by Indian orgnaisations: PwC survey
According to survey findings, Indian organisations are making bold investments in cybersecurity with more than half of the respondents planning to invest in cybersecurity tools (55%) and AI, machine learning and automation technologies (55%) in the next 1-3 years.
The Ultimate Guide to Marketing Automation
Marketing automation uses software and online tools to simplify repetitive marketing tasks. It also allows businesses to generate sales leads through automated marketing communications on various channels.
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