DILIP CHERIAN
5Ms behind 400 paar? Why are BJP and Modi so confident of winning Lok Sabha elections?
The Bharatiya Janata Party (BJP) is predicted to win a landslide victory in the recent Lok Sabha election, making incumbent PM Narendra Modi the second Prime Minister of India after Jawaharlal Nehru. The BJP's campaign relies on three pillars: Modi, Money, and Machine. Brand Modi is the most potent weapon in the saffron party's arsenal, with the party focusing on capitalising on the Modi brand, supported by the RSS and panna pramukhs. The INDIA bloc has struggled to find a leader who can challenge Modi's might, and the Opposition's inability to form a formidable alliance against Modi highlights their struggles.
Has Brand Modi been challenged by Brand Rahul or Brand Kejriwal? Image guru Dilip Cherian explains
Dilip Cherian illustrates instances where Brand Modi's scale and visibility surpassed competitors through initiatives like Vibrant Gujarat and GIFT City, emphasizing the challenge competitors face in matching his leadership and brand image.
Butter Chicken Quarrel: Court drama gets spicier with new evidence
Butter Chicken Moti Mahal: A court battle over the origins of butter chicken heats up as two Indian restaurant chains, Moti Mahal and Daryaganj, clash in Delhi High Court. Claims and counter-claims emerge about who truly invented the dish, with photographic and video evidence adding spice to the legal feud. The case continues to capture global attention.
Buy Bajaj Consumer Care, target price Rs 215: Sharekhan by BNP Paribas
Bajaj Consumer Care key Products/Revenue Segments include Personal Care and Other Operating Revenue for the year ending 31-Mar-2022.
Hold Bajaj Consumer Care, target price Rs 178: Sharekhan by BNP Paribas
Promoters held 38.04 per cent stake in the company as of 31-Dec-2022, while FIIs owned 11.31 per cent, DIIs 18.62 per cent.
Gautam Adani: Richest man of Asia in the eye of a storm
Adani, whose home state is Gujarat, built his business empire from scratch after starting as a commodities trader. India's Prime Minister Narendra Modi hails from the same state and their relationship has come under intense scrutiny by Modi's opponents for years.
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Challenges abound as Tata draws up a flight plan for Air India
But industry executives warn any success will be a long and complicated process that could cost it more than $1 billion and require fixing myriad problems, including its worn-out fleet, poor service and the lack of a charismatic leader.
Government's criticism of Infosys, Tata worries businesses
Just last month, the finance ministry "summoned" Infosys' CEO over the tech issues and in an unusual step took to Twitter to announce the summoning, heightening a media frenzy around a company that has been the face of India's IT's prowess.
Harvard, Stanford, and IIM alumni come together to establish Kautilya School of Public Policy in Hyderabad
The institute has a founding team consisting of alumni from Stanford, the Harvard Kennedy School, and the IIM) along with an eminent Executive board. The founding team includes M. Sri Bharat, President, GITAM Deemed to be University, Prateek Kanwal, Co-founder, Kautilya School of Public Policy, and Sridhar Pabbisetty, Founding Director, Kautilya School of Public Policy.
India gets its first political slogan copyright case as Prashant Kishor booked for plagiarism
Shashwat Gautam, a former national coordinator in the Congress Party’s data analytics department during the Lok Sabha elections, has accused ace political strategist Prashant Kishor of stealing a campaign slogan, logo and data he had created for the Bihar assembly elections expected later this year.
DAN acquires PR firm Perfect Relations
This will be the first significant public relations offering from Dentsu Aegis in India. The advertising network’s experiential agency, psLIVE, had a division for public relations.
Sun Pharma's Dilip Shanghvi, Future Group's Kishore Biyani among payment bank license applicants
RBI has received as many as 72 applications for ‘small finance banks’ and 42 applications for ‘payments banks’ — entities that are aimed at spreading financial inclusion in the country.
Publicis unit MSL to buy public relations agency Perfect Relations
The deal values Perfect Relations at Rs 150-200 crore, about four times its annual revenue, said a top exec in the know who didn't want to be named.
General elections 2014: Aam Aadmi Party has no official media plan, but has knack of staying in news
"There is no better strategy than making headlines before polls and the AAP seems to have latched on this quite quickly," said sociologist Dipankar Gupta.
Congress readies Rs 500 crore campaign to play down corruption & hard sell achievements
The campaign will be unveiled in the next two months, after it is cleared by Rahul Gandhi, while the second & final phase will be launched just before elections.
Narendra Modi to hire a Delhi-based PR agency with an eye on general elections 2014
Modi is expected to make frequent visits to the capital ahead of assembly elections in Delhi and Lok Sabha polls next year.
Cannes Lions: The heard & the overheard
Last year, there were two Grand Prix: one for a conventional billboard on Coca-Cola and the other for a technology driven project for Mercedes, titled ‘Invisible Car’.
Cannes Lions 2013: India Wins Silver, Bronze for PR
Indian innings has begun with two bronze gongs in PR for BBDO India’s ‘Shave or Crave’ campaign for Gillette.
Dhoni comes under fire as cricketing world questions his conflict of interest
While Kirti Azad has said that Dhoni could be guilty of conflict of interest, Jaywant Lele has also said that such a conflict may exist.
Making sense of the Mallyas: Is Sidhartha Mallya simply a lucky inheritor?
Vijay Mallya's son Sidhartha has created a story all of his own as his father's airline hit trouble. Does he demonstrate the dangers of 'inheritance'?
Once feted for being India’s highest taxpayers, miners are the new untouchables in town
Banks don't want to lend to miners, policymakers are hesitant to frame policies for them, customers don't know what to expect from them.
Niira Radia's PR exit: Business that's attracting plenty of foreign capital but needs smart ideas
Radia exited PR biz this week. But the biz hasn't exited Radiagate. ET on Sunday takes a look at a biz that's attracting foreign capital but needs more ideas.
Government probing Speak Asia Online's dealings in India
The Singapore-based company is alleged to have duped 12 lakh investors across India to the tune of Rs 1,300 crore.
In lobbying check, officials may meet only trade bodies
It could soon be the end of the road for corporate lobbyists, such as Niira Radia, with the government considering a significant change in the way industry interacts with regulators.
Radia tapes: Lobbying needs to be monitored, regulated and made transparent
Where does lobbying end and corruption begin? For society to know the answer, the practice of lobbying needs to be brought out of the shadows, monitored, regulated and made transparent.
Radia tapes herald radio silence in Delhi
Some of New Delhi’s hyperactive phone lines have caught a cold. It isn’t the November chill, but the chilling effect on carefree speech the leaked Niira Radia tapes have had in the Capital.
Ethical call: Govt plans to ask companies to name lobbyists in annual reports
The proposed guidelines on lobbying state that lobbying and policy advocacy are important tools for conducting business if done in the right manner.
Congress war room all decked up
Pramod Mahajan must be smiling, wherever he is. Causing him mirth would be the Congress war room at 15 Rakabganj Road.
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