DIRECT TO CONSUMER BRANDS
D2C snack brand Let's Try secures funding from Wipro Consumer Care Ventures
Let's Try will use the funds to accelerate growth across both offline and online channels. The New Delhi-based company offers a wide range of snacks including baked, fried, and roasted namkeens. Let's Try claims to have a revenue run rate of over Rs 50 crore.
Shadowfax announces AI-based address intelligence system SF Maps
SF Maps aims to improve navigation for delivery partners, thereby assisting e-commerce platforms and Direct-to-Consumer (D2C) brands in reducing cancellations due to address inaccuracies on their platforms.
Beauty secrets: Inside India's booming beauty industry that relies on hundreds of contract manufacturers
Nishit Dedhia, the MD and cofounder of Kain Cosmeceuticals, is leading a tour of his cosmetics manufacturing facility in Khopoli, Maharashtra. The facility produces a variety of beauty products for the growing direct-to-consumer market in India.
Wall Street Week Ahead: Retail stocks search for direction as rates stay high
Elevated U.S. interest rates are impacting the U.S. retail sector, with some stocks soaring while others struggle. The S&P 500 Consumer Discretionary index is up 14%, driven by select stocks, like , which is up 21%. However, lower-income focused companies, like Dollar Tree and Dollar General, have faced declines.
D2C brands reduce ads amid complaints about misleading claims
Honasa Consumer, owner of Mamaearth, has reduced influencer posts after being named the biggest violator of advertising content for FY24. Other D2C players like HealthKart, FirstCry, and Lenskart were also noted as violators. ASCI's report highlighted misleading claims and promotion of harmful products as common violations.
Twid and GoKwik partner to boost growth for D2C brands
Twid and GoKwik partner to expand loyalty and reward programmes usage across GoKwik network of D2C brands, offering discounts and loyalty points to shoppers, contributing to revenue growth.
Skincare brand Foxtale raises $18 million from Panthera Growth, others
Direct-to-consumer (D2C) skincare brand Foxtale has raised nearly Rs 150 crore in the latest funding round. It will use the capital mainly for expanding into newer categories, founder Romita Mazumdar told us. The company will foray into body care category which includes products like lotions and body wash, she added.
Indian D2C brand market poised to hit $61.3 billion by FY27
The Indian D2C market is set to triple to $61.3 billion by FY27, with a 38% compounded annual growth rate driven by macroeconomic factors like rise in per capita earnings. The market is expected to create 10 million jobs in the retail sector by FY27.
VC funds take a shine to new gen’s D2C brands
Direct-to-customer (D2C) startups founded by scions of traditional business families are raking in venture funding across sectors like food, apparel, and wellness. Investors see these entrepreneurs' deep understanding of the business and connections in the supply chain ecosystems as a recipe for modernising legacy businesses.
Strategic acquisition of mid-level talent is pivotal for D2C companies to grow in this market
The D2C market in India is experiencing significant growth, driven by a surge in consumer numbers and a diversification of offerings. AI and automation are playing a crucial role in revolutionizing operations, while the impact of the Open Network for Digital Commerce (ONDC) is profound.
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
HUL-owned Oziva posted Rs 44 crore loss on Rs 104 crore revenue in FY24
In FY23, OZiva had posted a net profit of Rs 58.3 crore, as it benefitted from a one-time gain of Rs 95.5 crore during the year. Its operating revenue for the year was Rs 99.3 crore.
Post-pandemic, Indians shopped...till they dropped (in FY24)
Pent-up demand post-Covid led to booming sales in athleisure wear and lifestyle products. Kumar Rajagopalan notes the unsustainable high growth post-pandemic and the impact on consumer spending.
Confident of delivering 20% plus value growth for coming year: Ramanpreet Sohi, Honasa Consumer
We have delivered 7% EBITDA for the year and we are looking at about 150 bps expansion into next year.Now, of course out of this, two-third of this will be driven by marketing A&P efficiencies. I think one thing that everyone needs to understand is that we are building a house of brands.
FMCG firm PoloQueen ropes in Raveena Tandon as brand ambassador for its home care and kitchen essentials products
PoloQueen appoints Raveena Tandon as brand ambassador to boost kitchen essentials sales, emphasizing brand loyalty for household products like PoloQueen's Shudh range of dishwashing liquid and bar.
Offline stores are trending as new set of D2C firms emerge
Investors and startup founders are noticing a trend: D2C businesses across various sectors, like fashion, electronics, and food and beverage, are opening physical stores (going offline) even after their initial funding round.
D2C space: Investments in "not my parents' brands" are #trending
Investors like Titan Capital are shifting focus to Gen Z brands, moving away from traditional brands. This trend is visible in brands such as Perfora, Wakefit, Hocco and Mokobara across various sectors, reflecting the changing consumer behaviour towards new and innovative products. The phenomenon of Gen Z consumers not using their parents' brands is visible in even sectors such as automotive and smartphones.
Ethnic brand Libas partners GoKwik to expand its direct to consumer footprint
Ethnic fashion brand Libas partners with eCommerce enabler GoKwik to enhance its direct-to-consumer (D2C) presence and drive growth. Utilizing GoKwik's expertise, Libas aims to optimize the checkout experience, expand its online footprint, and offer hassle-free shopping. With KwikCheckout's one-click solution, addressing 85% of addresses and boosting conversion rates, both parties anticipate substantial revenue growth
Pure-play online D2C brands step up offline presence to push growth
Mamaearth, one of India's prominent D2C brands, is expanding its reach with over 1.7 lakh retail touchpoints, marking a shift towards physical retail. Other brands like Licious and Minimalist are also adopting an omnichannel approach. However, entering offline retail comes with challenges, including adapting product assortments and building trust with trade participants. Despite the challenges, brands like Slurrp Farm, Just Herbs, and Nykaa are rapidly expanding their offline presence, recognizing the value of physical touchpoints in customer engagement and sales.
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