FACEBOOK ADS MANAGER
Are we ‘like’ done here? X’s move to hide likes is the latest sign of their declining power as social media currency
Anushka Kulkarni expresses disappointment over X's decision to hide the "Likes" tab, which she and others used to subtly vet potential romantic interests. She laments the loss of authenticity and charm in likes, questioning whether likes are now being used as private bookmarks or manipulated by bots. The trend of hiding likes has been seen across social media platforms like Instagram and YouTube, prompting varied reactions among users and raising concerns about privacy and social dynamics online.
Rahul Gandhi takes a leap with new fan following on social media
The number of new followers of Gandhi on Instagram, Twitter and YouTube surged significantly between December 2023 and May 2024 while the monthly addition of new followers by Modi on these platforms either declined marginally or remained static in the run-up to the Lok Sabha elections.
Can you opt out of Meta's AI scraping? Sort of
Meta announced the expansion of its AI services globally, using public information to train its AI starting June 26, sparking privacy concerns in Europe. Users in the U.S. were already subject to this practice. The program's future expansion remains uncertain.
SIP, STP or lumpsum? How to invest as Dalal Street recovers from election shocker
Post-election market recovery raises concerns for mutual fund investors on choosing between lumpsum or SIP/STP investments for better returns. Bankbazaar.com CEO Adhil Shetty advises considering market conditions, risk appetite and financial goals for investment decisions in mutual funds.
STOIC hits India with 'Zero Zeno': Israeli firm tries to disrupt Lok Sabha elections; pushed anti-BJP, pro-Congress content
OpenAI's report revealed that STOIC, an Israeli political campaign firm, conducted an operation called 'Zero Zeno' to generate anti-BJP and pro-Congress content during the Indian elections, while also commenting on the Gaza conflict. In May, the network began targeting India specifically, criticizing the ruling BJP and praising the opposition Congress party.
How Google and Meta's Ad transparency reports reveal—and conceal—political Ad spend
Despite abundant data, Google and Meta’s ad transparency reports often obscure more than they reveal. While intended to enhance transparency, critics argue they create an illusion of openness, complicating the analysis of political ads and raising concerns about content moderation.
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Singapore Airline revises seatbelt rules following London flight turbulence
On Tuesday, Flight SQ321 encountered severe turbulence, causing the plane to lose altitude and necessitating an emergency landing in Bangkok. As a result, one passenger died, and many others remain hospitalized in Thailand with serious injuries, including spinal-cord damage and head trauma.
Foreign-themed mutual funds rally up to 80% in a year. Should you go international?
International funds, including top performers like Mirae Asset NYSE FANG+ETF FoF, showed strong growth. However, concerns arise with Sebi's restrictions on overseas ETF investments and varying earnings growth in indices like Hang Seng and CSI 300.
Aggressive hybrid mutual funds deliver up to 55% return in one year. Should you invest now?
JM Aggressive Hybrid Fund, the topper in the category, delivered 55.48% return in the last one year. Bank of India Mid & Small Cap Equity & Debt Fund gave 47.28% return in the said period.
Tired of those Dating Apps? Move on, LinkedIn to the rescue
Surveys in the US have revealed that Networking sites have emerged as top choices for finding potential dates. Professional networking sites are believed to assist in a targeted approach.
Rumble sues Google over digital advertising practices
The suit alleges Google has monopolized the ad stack "by buying companies up and down the chain, concurrently representing both ad buyers and sellers, while also running the exchange that connects those parties."
MF assets in Northeast states increases by 145% in 4 years: ICRA Analytics
The share of the northeastern states has increased to 0.73% of the total AAUM of the mutual fund industry and stood at Rs 55.01 lakh crore in March 2024. This has increased from around 0.67% in March 2020, when the industry’s AAUM stood at Rs 24.71 lakh crore.
Mutual fund SIPs cross Rs 20,000 crore milestone, doubling in less than 2 years
The monthly SIP contribution has doubled from Rs 10,000 crore in September 2022 to Rs 20,000 crore in about one-and-a-half years. The number of MF SIP accounts stood at the highest ever at 8.70 crore in April 2024 versus to 8.39 crore in March 2024.
Meta's newest AI model beats some peers. But its amped-up AI agents are confusing Facebook users
Meta Platforms introduces advanced AI systems, including the Llama 3 model. Despite limitations, the company aims to develop smarter chatbots and envisions AI as the most useful assistant in the world.
Dailyhunt parent acquires Magzter, grows revenue from ads to subscriptions
Homegrown digital newsstand Magzter, founded in 2011 and offering a cross-platform, self-service experience, has been acquired by Dailyhunt. This deal, with undisclosed financial details, marks Dailyhunt's entry into the premium content market, as Magzter boasts a library of over 8,500 premium magazines and newspapers.
AI vs humans: influencers face competition from virtual models
Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers, TikTokers and YouTubers. Meta, owner of Facebook and Instagram, said Friday it would start putting "Made with AI labels" on AI-generated content in May.
Be wary of Ads by investment gurus, many are tips by fraudsters
Many of these groups claim to be run by investors, fund managers, and advisers including Porinju Veliyath, Madhusudhan Kela, Ashish Kacholia, Anup Maheshwari and Rachana Ranade, among others. Some of them even claim to be run by popular television anchors.
EU queries Meta about ad-free subscriptions, 'shadow-banning'
The EU on Friday used new regulatory powers to query Meta about ad-free subscriptions to Facebook and Instagram as well as claims some voices are suppressed online in a phenomenon known as "shadow banning". Brussels also demanded Meta "provide information related to the practice of so-called shadow banning and the launch of Threads", a spin-off of the Instagram photo app.
When the third-party cookie crumbles: A new privacy-centric internet emerges
Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the internet?
Meta's Facebook, Instagram to charge Apple service fee for posts 'boosted' via iOS apps
Meta Platforms announced that businesses purchasing a "boost" for posts on iOS versions of Facebook and Instagram would need to pay an extra 30% service charge to Apple. Advertisers can boost content on Instagram and Facebook via a browser without paying Apple's service charges. Meta will start implementing the changes this month in the United States.
Pinterest's weak forecast signals intense competition for ad dollars
Global monthly active users (MAUs) on Pinterest, which lets users create online pinboards, rose by 11% to 498 million in the fourth quarter compared with estimates of 484.5 million.
Meta bars political advertisers from using generative AI ads tools
Meta publicly disclosed the decision in updates posted to its help center on Monday night, following publication of this story. Its advertising standards prohibit ads with content that have been debunked by the company's fact-checking partners but do not have any rules specifically on AI.
How to Become an SEO Analyst
An SEO analyst is responsible for conducting keyword research, optimizing website content, and driving traffic to a website. They gather information about competitors and use digital resources to reach the target audience. The analyst performs keyword analysis, SEO evaluation, and administers search engine programs. They also develop optimization strategies in collaboration with the content team. To become an SEO analyst, one typically needs to complete their 10+2 education and pursue a bachelor's or master's degree in relevant fields such as computer science, digital marketing, or mass communication. Skills required include SEO proficiency, effective communication, SQL expertise, and analytical skills. Career growth for an SEO analyst may include positions such as SEO specialist or lead SEO analyst.
Ad sales rebound boosts Meta’s Q2 earnings; bumper listing for Netweb Technologies
A bounceback in the digital ads business has helped Meta Platforms beat market expectations with a double-digit rise in both revenue and profit in the second quarter. This and more in today’s ETtech Top 5.
Fake verified Facebook pages luring users into clicking malicious links
A handful of verified Facebook pages were hacked recently and spotted slinging likely malware through ads approved by and purchased through the platform.
US judge denies Google's motion to dismiss advertising antitrust case
The government, which filed the ad tech lawsuit in January, has argued that Google should be forced to sell its ad manager suite. Google has denied any wrongdoing.
Meta merges ad and business messaging product groups
The move comes as part of a broader effort by the social media company to reduce the ranks of middle management across the company
Facebook owner Meta touts AI might as digital ads boost outlook; shares jump
Meta Platforms Inc, the parent company of Facebook and Instagram, is benefiting from investments in AI-friendly hardware and software systems as suggested by CEO Mark Zuckerberg. The social media giant beat Q1 profit and revenue estimates, with ad sales boosted by AI recommendations on Instagram. The company also reported narrowing its annual expenses forecast and anticipates Q2 revenues between $29.5bn and $32bn. Shares surged 12% in after-hours trading, adding $50bn to its market value. Meta has been working on a massive project to upgrade AI capacity to improve its core business while carrying out several expensive overhauls.
Meta to limit ads targeting teens on Facebook, Instagram
Meta has announced that it is bringing further updates to its ad system, including removing gender as an option for advertisers to reach users under 18 on Facebook and Instagram.
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