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    GENERATIVE AI SPACE

    AI supercharges data centre energy use-straining the grid and slowing sustainability efforts

    According to the Electric Power Research Institute, a nonprofit research firm, at 2.9 watt-hours per ChatGPT request, AI queries require about 10 times the electricity of traditional Google queries. Data centres have continuously grown for decades, but the growth in the still-young era of large language models has been exceptional.

    Prompts and the art of earning in times of AI

    Digital artists are leveraging AI prompts to enhance their income by selling unique prompts on various online marketplaces. Prompt engineering plays a crucial role in translating human intent into AI-generated art. Competition in the market is increasing, challenging artists to stay innovative.

    Should you be rushing to pick up the latest AI smartphone?

    Samsung leads the smartphone industry with cutting-edge genAI features, while Apple introduces the groundbreaking Apple Intelligence. Sundar Pichai unveils the innovative Gemini AI assistant, and Craig Federighi presents Apple Intelligence, reshaping the future of smart devices with powerful generative models.

    Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders

    The widely anticipated display of AI to be embedded in the iPhone and other Apple products will be the marquee moment at an event that traditionally previews the next version of software that powers the company's hardware lineup.

    Explainer: Why the few big AI players worry US antitrust regulators

    U.S. antitrust enforcers are investigating Big Tech's impact on the AI sector, looking into potential competition issues. Key concerns include data access advantages, impact on workers, and partnerships with Big Tech firms.

    Meta says generative AI deception held in check — for now

    Social media giant Meta says its bid to thwart coordinated disinformation campaigns created through ever-improving generative AI is working, despite widespread concerns. Meta said it had seen "threat actors" put AI to work to create bogus photos, videos, and text, but no realistic imagery of politicians, according to the report.

    The Economic Times
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