ICE CREAM PUSHCARTS
'Afternoon economy' cools as heat keeps customers indoors
Heatwave conditions, particularly in the North, are significantly impacting the 'afternoon economy,' affecting sales and footfalls between 12 noon and 4 pm. The scorching temperatures are leading to a decline in the availability of delivery riders, pushcart vendors, and sales workers. Businesses are experiencing disruptions in routine deliveries and working hours, prompting changes in operating hours and strategies to cope with the heat. While business activity is dampened in the afternoon, there is some compensation during the evening as people prefer to stay indoors and order in.
FMCG giants pivot to premium: Nestle and ITC lead with innovative strategies
FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging AI and ML to predict demand and recommend products for its premium portfolio, including Fabelle chocolates and skincare.
As mercury rises, so does the demand for home delivery
Ecommerce platforms are experiencing a surge in demand for essentials like groceries, leading to a spike in deliveries. This surge is also increasing the demand for manpower at dark stores and distribution centers. Orders in the National Capital Region have seen a sharp increase, with consumers also ordering ice-creams and beverages online.
Power woes hit sales of frozen foods, medicines
"The power shortage is impacting offtake of categories such as ice-creams. Household demand is being impacted, and neighbourhood retailers too are unable to stock inventories because many of them don't have so much power backup systems," said RJ Corp chairman Ravi Jaipuria, which holds bottling rights for beverages maker Pepsi and operates the company's own ice-cream brand Creambell.
Third wave did little to dent demand for packaged goods
"Despite the third Covid wave impacting January sales, the out-of-home business posted better-than-expected results in the first quarter, mainly resulting from faster channel openings," Nestle India said in its earnings update.
Demand for soft drinks and ice-creams hits five-year high on early onset of summer and rise in mobility
This comes after a complete washout in the past two summer seasons, which saw cold beverages and ice-creams being hit amid local curfews, shut-downs of marketplaces and malls, and misconceptions about cold foods and beverages possibly increasing chances of Covid-19 infection.
Hiring picks up in multiple sectors including e-commerce & delivery
Outdoor clothing and tactical gear firm Wildcraft, which is making reusable PPE overalls, Hazmat suits and masks for the Ministry of Textiles and Commercial applications, has hired a workforce of over 30,000 in the past two months and is looking to hire another 70,000 on direct and third party rolls.
How Indian ice cream brands are adopting coolest strategies as competition heats up
The $1.5-billion domestic ice cream industry is now serious business, with popular homegrown brands showing up on the big boys’ radar.
Power of Ideas 2012: Fighting online grocery retailing challenges
Grocery retailing in a format other than the unorganized way of push-carts and small neighbourhood vendors seems a big challenge.
Ice Cream makers await a sultry summer season; eyeing 15% growth this year
Ice cream manufacturers are gearing up for the summer. The 2,500-crore industry is on an expansion drive eyeing a 15% growth this year.
India Gate: India's single largest ice-cream selling point
All big brands agree that the monument designed by Sir Edward Lutyens is the largest ice-cream selling point in the country followed by Chennai's Marina Beach.
Empowering India’s dairy sector
As a child, RG Chandramogan witnessed the remarkable transformation of his poverty-stricken agricultural village into a busy industrial town, thanks to the efforts of two visionaries.
Italy sizzles like any Indian town
The intense gelato is the perfect antidote to the sizzling Italian sun.
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