INFLUENCER MARKETING
Ajay Bagga on Trump's influence and sectoral performance in Indian markets
The Chairman of Elyments Platforms highlights the slowdown in the US economy, noting softer labor markets and slowing wage growth. Despite market expectations of rate cuts in September and December, Fed officials remain cautious, waiting for more data. Bagga also discusses the potential impact of a likely Trump victory in the upcoming elections on global markets, emphasizing increased borrowing costs, lower taxes, and tighter immigration policies.
Google to simplify disclosures for digitally altered content in election ads
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
AI-focused tech firms see big jump in market cap in June
Nvidia shares rose as much as 27% in June, boosting its market capitalization to $3.34 trillion, before giving up some of their gains later in the month, due to profit booking and concerns over its high valuations.
Looking young and healthy is the new rich, says Varun Alagh
Through influencer marketing and product differentiation, skincare brands like Mamaearth and The DermaCo cater to a wide Indian audience. The industry's focus on active ingredients and transparency aligns with global skincare trends. Dermatologists and influencers continue to shape consumer preferences, emphasizing the importance of holistic skincare routines.
How Gen Z is retouching the rules of the skincare market in India
These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whitening or moisturising creams. Influenced by social media, the young India have educated themselves on how each active ingredient works on their skin, even at the granular level of being aware of the exact percentage of ingredients used in products.
D2C brands reduce ads amid complaints about misleading claims
Honasa Consumer, owner of Mamaearth, has reduced influencer posts after being named the biggest violator of advertising content for FY24. Other D2C players like HealthKart, FirstCry, and Lenskart were also noted as violators. ASCI's report highlighted misleading claims and promotion of harmful products as common violations.
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GameStop slumps around 30% as 'Roaring Kitty' kicks off livestream
Shares of GameStop, which also reported its quarterly results four days ahead of schedule on Friday, shot up nearly 50% the day before after Gill, the key figure behind an eye-popping rally in the struggling company's stock in 2021, posted on YouTube about the upcoming livestream.
How an Israeli firm tried to build anti-BJP narrative during polls
OpenAI claims to have disrupted an AI-based covert operation launched by an Israeli firm that allegedly peddled anti-BJP agenda. In 2021, the BJP government drew flak after Israeli spyware Pegasus was allegedly used to snoop on journalists, Opposition leaders and rights activists
Amazon backs social media influencers, launches Creator University
Amazon is promoting India’s social media influencers to create content directly on the Amazon platform. Zahid Khan, director of shopping initiatives at Amazon, highlights the dual approach of leveraging external social media platforms and creating engaging content on Amazon.
Mad Influence and Star Sports-backed competition gets its second edition winner
Mad Influence and Star Sports launched the Star Sports Dream Job contest, won by Soumi Dey Sarkar, a national-level athlete in powerlifting and running.
GameStop gains as Roaring Kitty reveals bet in Reddit post
GameStop surged 21% after 'Roaring Kitty' disclosed a $116 million bet on Reddit. Keith Gill's 5 million share holding now worth $260 million, impacting short sellers.
GameStop soars over 70% as 'Roaring Kitty' reveals $116 million bet in Reddit post
GameStop shares surged more than 70% premarket on Monday after "Roaring Kitty" Keith Gill, the stocks influencer behind the 2021 retail trading frenzy, returned to Reddit with a post showing a $116 million bet on the embattled videogame retailer.
GameStop soars as 'Roaring Kitty' reveals $116 million bet in Reddit post
It was Gill's first post in three years from his Reddit account, where screenshots of his bullish GameStop trades triggered a rush of demand in 2021 for "meme stocks" - often companies with weak fundamentals that gained a cult-like following through social media hype among retail traders.
Threat of bad advice: A more crucial aspect of financial literacy is not just what to do with money, but also what not to do with it
The real pitfalls arise when bad financial products are marketed as good ones, and investors fail to recognise the deceit. If you are saving and investing, encountering such schemes is inevitable; it’s not an exception, but certainty. Thus, a more crucial aspect of financial literacy is not just what to do with money, but also what not to do with it.
Time to curb the curse of the gab
The Age of Noise challenges the Arabic proverb 'Speech is silver, silence is golden.' Embracing silence amid the loudness of modern life is proposed, with a reference to Gandhi's 'speaking fast.' 'Simon says' is mentioned as a call to action.
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Why young traders are losing money in options
Options trading has lured young traders with the promise of quick riches through social media hype. However, a recent study found that 85% of young traders incur losses within their first year due to a lack of understanding of options strategies.
Meta identifies networks pushing deceptive content likely generated by AI
Meta found 'likely AI-generated' content on Facebook and Instagram, including comments praising Israel's handling of the Gaza war. The content was attributed to a Tel Aviv-based political marketing firm, STOIC.
TikTok curbs state-backed media amid foreign influence concerns
TikTok on Thursday said it was putting restrictions on state-backed media to counter acts of foreign influence on the platform during an important election year in multiple countries. TikTok defines state-affiliated media as those "whose editorial output or decision-making process is subject to control or influence by a government."
Creators wielding AI reimagine creativity on a budget
Anirudh Ravichander and Yashraj Mukhate lead AI experimentation in music. Ad-film makers and marketers embrace AI for cost-effective content creation. General purpose AI tools gain traction for creative endeavors in various industries.
Influencer marketing may have a gender mismatch
Cosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wastage. Beauty and fashion attract numerous influencers, especially on Instagram and YouTube.
With content king, creators trying hard to be kingmakers this Lok Sabha elections
Over the last few months, YouTube has been populated with videos of creators such as Ranveer Allahbadia (more popularly, BeerBiceps) chatting with senior leaders including S Jaishankar and Nitin Gadkari of the BJP, in addition to opposition leaders like Atishi Marlena and Raghav Chadha of AAP, and Supriya Sule from NCP(SP), among others.
Influencer marketing firm vHub.ai raises funding from Z21 Ventures, others
vHub.ai secured undisclosed funding to enhance AI technologies for influencer discovery, brand-influencer connections, audience understanding, and expansion into new markets.
AI vs humans: influencers face competition from virtual models
Social media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from AI-generated Instagramers, TikTokers and YouTubers. Meta, owner of Facebook and Instagram, said Friday it would start putting "Made with AI labels" on AI-generated content in May.
The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big money
Influencer marketing is expected to grow by 25% in 2024, reaching ₹2,344 crore and rising to ₹3,375 crore by 2026, as per the report. The report was "based on an EY survey of 2,053 respondents, including 86 brands, 556 creators, and 1,411 other industry professionals," said Amiya Swarup, partner, marketing advisory, EY India. Roughly 40% to 57% brands in categories like FMCG, ecommerce, and automobile are expected to increase spending on influencer marketing by 10% by 2026.
France's YKONE buys marketing agency Barcode
YKONE has bought a 70% stake in the Mumbai-based Barcode for an estimated valuation of $18-20 million. The two companies refused to confirm the value of the transaction, which is one of the biggest in the fledgling influencer marketing industry, pegged at ₹1,200 crore.
Consumer watchdog CCPA cautions celebrities, influencers against promotion of gambling
The consumer protection watchdog, Central Consumer Protection Authority, also cautioned celebrities, influencers and other similar stakeholders of stringent action against endorsements of ‘illegal activities’ including betting and gambling.
Cosmofeed launches booking feature between creators and fans
Cosmofeed, a creator focussed platform, said it has launched a one-on-one exclusive booking feature where creators and fans will be able to interact and at the same time ensure sustainable monetisation.
vHub launches an AI driven digital matchmaker for brands and influencers
The AI powered SaaS platform provides features for influencer discovery, democratises influencer search and collaboration with its marketplace and provides detailed analytics for measurement of return on investment.
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