IPL ON TV
India in T20 World Cup final, Disney Star hikes ad rates
Star Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹13-26 lakh per 10-second slots for India and knockout games. The average ad rate for all 55 matches of the tournament works out at ₹6.5-7 lakh due to lower than expected demand from advertisers.
Unusual T20 cricket world cup timings impact TV viewership
The ICC T20 Men's World Cup has seen an 8% drop in TV ratings for the first 30 matches compared to 2022, despite a 4% rise in cumulative audience reach to 205 million. The average ratings have dropped 8% to 0.97 TVR for all-India male and female 2+ audiences and 13% to 1.2 TVR for all-India male 15+ audiences.
Anil Jayaraj quits as CEO of Viacom18 Sports
Anil Jayaraj, Viacom18's sports CEO, resigned after nearly three years. His departure coincides with Viacom18's merger with Star India under Reliance Industries. Sources revealed Jayaraj submitted his resignation on Monday, but Viacom18 did not respond to requests for comments
Indian advertisers in a fix over budget for ICC T20 World Cup
"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play catch up Post-Covid," said Navin Khemka, chief executive of the media buying group GroupM-backed EssenceMediacom, which represents Google, Adidas, Airtel and Flipkart. He said advertisers' "response could be subdued in June".
Smart TV shipments fall 14% y-o-y in India; Samsung takes the lead
Samsung overtook Xiaomi for the first time in the March quarter to become the leading player in the smart TV segment, followed by LG and Xiaomi, Counterpoint noted. The shipments of Chinese brands like OnePlus, Haier, and Realme fell by 30% year-on-year.
IPL 2024 attracted 620 million viewers on JioCinema
The Indian Premier League (IPL) 2024 witnessed a 38% surge in audience reach on JioCinema, with 620 million viewers compared to 449 million in the previous season. JioCinema reported a 53% growth in video views, totaling 2,600 crore, and over 35,000 crore minutes of watch time.
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TV broadcasters hope ad revenues to bounce back in FY25, expect flat or degrowth in FY24
Top broadcasters like Star India, Sony Pictures Networks India, Zee Entertainment, and Sun TV Network saw ad revenue remaining flat or shrunk in FY24 due to the exit of new-age advertising and the shift of ad dollars to digital due to free cricket streaming by JioCinema and Disney+ Hotstar.
IPL 2024 audience reach on TV, digital platforms hits a record
IPL 2024 became the largest ever edition in terms of audience reach on TV and digital. The official broadcaster Star Sports recorded an audience reach of 546 million for 67 matches, with more data yet to come out.
Hot Stocks: Brokerage view on Exide, Divi’s Laboratories, Ashok Leyland & Sun TV
Top brokerages have issued bullish recommendations for select stocks. CLSA has maintained an outperform rating on Sun TV, raising the target to Rs 720. InCred has upgraded Divi’s Laboratories to Add. Meanwhile, JPMorgan maintains an overweight rating on Exide Industries, with a target price of Rs 520.
IPL: Incredibly Popular League
The IPL has become a global phenomenon since its inception in 2008, growing in stature and popularity with each passing season. Its success lies in its ability to deliver high-octane entertainment within a cricketing framework that appeals to both purists and casual fans alike. The T20 format ensures fast-paced action, while the inclusion of international stars creates a sense of spectacle and rivalry in every match.
Advertisers make a killing this IPL
The TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach of the IPL is also poised to beat the previous season's figure of 450 million, having already touched 383 million for the first 29 matches.
Pad up, there's a brand new deal street in town
Cricketers have signed at least half a dozen endorsement, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen, and Emcure Pharmaceuticals. Virat Kohli has collaborated with Philips for a limited-edition, co-designed beard trimmer, while Yashasvi Jaiswal has been signed by wearables brand boAt.
IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India over
King Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, with Virendra Sehwag, Ravichandran Ashwin and Hardik Pandya each bagging a good many endorsement deals.
SRK, Ajay Devgn top celebrity endorsers’ list
Shah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads rise. Top ad categories include Ecom-Gaming, Pan Masala. Sporta Technologies major advertiser.
Star Sports garners 47.5 cr viewers in the first 34 IPL matches; Dhoni fever adds to the new high
Disney Star has reported a 5% increase in TV viewership for the Tata IPL, with a cumulative reach of 47.5 crore viewers in the first 34 matches. The broadcaster also saw an 18% growth in minutes of total watch time, with 24,500 crore minutes spent. The Mumbai Indians vs. Chennai Super Kings match saw 6.3 crore concurrent viewers, setting a new benchmark for viewership concurrency.
Disney Star achieves cumulative reach of 47.5 crore for 34 IPL matches
IPL has also recorded a growth of 5% in TV reach for live broadcasts compared to the previous highest recorded in 2019. The television rating (TVR) has also grown by 19%. The Mumbai Indians vs. Chennai Super Kings game at Wankhede attracted 6.3 crore concurrent viewers on TV during MS Dhoni’s magnificent blitz (20 runs of 4 balls)
IPL's first 26 games attract 450 mn viewers
Disney Star drew 450 million viewers for the first 26 Indian Premier League (IPL) matches, with 188 billion minutes of total watch time. Cumulative reach and TVR rose 8% and 15% compared to the previous edition, with the Mumbai Indians vs. Royal Challengers match attracting the highest viewership.
IPL sees flat growth in TV ad volumes for first 15 matches
The top five categories present in IPL 2024 together comprised 52% share of ad volumes, with Ecom-Gaming leading the list. The Ecom-Gaming category dominated the category list in all 15 matches of IPL 2024. Apart from Ecom-Gaming, the top five categories included Range of Food Products, Pan Masala, Cellular Phones-Smart Phones, and Securities/Sharebroking Organisation.
Record 35 cr tuned in to watch first 10 IPL matches on TV
As per Broadcast Audience Research Council data for 2+ age groups across urban and rural markets, the overall watch time for the tournament has jumped 29% to 8,028 crore minutes, compared to the previous year. In the previous edition, 30.7 crore viewers tuned in to watch the first 10 matches of the IPL, which translated to a watch time of 6,230 crore minutes.
IPL 2024 smashes viewership records: 35 crores tune in on Star Sports for first 10 IPL matches
IPL: The Indian Premier League is breaking TV viewership records as fans tune in to Star Sports to witness a season of massive runs and new heroes emerging. With over 35 crore viewers on TV for the first 10 matches, the tournament has seen a surge in watch-time and ratings, making it a blockbuster event.
Tata IPL Day 1: Highest ever watch-time and peak TV concurrency registered for an opening day match, Disney Star says
The 17th edition of the Tata IPL 2024 garnered a record-breaking viewership of 16.8 crore unique viewers on its opening day, with a total watch-time of 1,276 crore minutes and a peak TV concurrency of 6.1 crore viewers on the Disney Star network. Star Sports hailed the achievement, citing BARC data.
IPL 17's opening day registers record-breaking viewership: Broadcaster
The 17th edition of the IPL registered record-breaking viewership on the opening day with 16.8 crore people watching the glittering ceremony and the game, according to the host broadcaster. Disney Star, the official broadcaster, said the opening day also registered a watch-time of 1276 crore minutes -- the highest-ever for the first day of any season.
Disney Star, Viacom18 on a slow start this IPL season as most companies tighten ad budgets
The media-buying head of another firm said the number of clients spending on IPL has seen a decline, prompting Disney Star and Viacom18 to lower their sponsorship outlays. "The subdued market has forced Disney Star to lower the sponsorship outlays by 30-40%," the person said.
Star Sports joins hands with Tata Play & Airtel Digital TV to elevate your IPL viewing experience
Star Sports Network enhances Tata IPL 2024 fan experience with 4K VAS, R.E.D. features, and Star Cam. Partnerships with Tata Play and Airtel Digital TV provide immersive viewing, setting new standards in sports entertainment.
IPL: Star Sports, Tata Play partner to offer targeted advertising starting with Indian Premier League
Tata Play and Star Sports have partnered to introduce targeted advertising during live sports broadcasts, starting from this IPL season. This industry-first move allows advertisers to reach premium audiences in India's top metro cities. The introduction of addressable ads for unconnected boxes during live IPL matches is a groundbreaking development in the Pay TV sector, offering advertisers the opportunity to target specific audiences based on region and income group.
Star Sports, Tata Play introduce targeted advertising for IPL 2024
Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engagement opportunities for premium brands across India's top metro cities.
Government seeks to curb liquor companies’ surrogate advertising
The communication to all alcohol companies and industry associations arrives shortly before the launch of the IPL, a period when such advertisements are prominently broadcasted and promoted on social media platforms. Due to the prohibition of liquor advertisements, companies resort to surrogate advertising campaigns as an alternative method to promote their products.
Indian sports industry clock 11 per cent growth in revenue to ₹15,766 crore in 2023
Media spends on sports fell 1% to ₹7,494 crore last year due to a 16% decline in TV ad revenue to ₹4,620 crore, according to the latest edition of the India Sports Sponsorship Report by GroupM ESP. The lower TV ad revenue represents the ad revenue loss suffered by Star Sports from the Indian Premier League (IPL) in 2023.
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