THE INDIAN DEEPFAKER
![YouTube makes it easier to take down AI deepfakes](https://img.etimg.com/thumb/msid-111516526,width-100,height-75,resizemode-4/tech/artificial-intelligence/youtube-makes-it-easier-to-take-down-ai-deepfakes.jpg)
YouTube makes it easier to take down AI deepfakes
This shift indicates that YouTube now considers deepfakes primarily a privacy issue rather than just a content moderation challenge. One can now submit a request to YouTube to take down deepfakes through the privacy request process. In India, discussion on deepfakes gained momentum after a short clip of actor Rashmika Mandanna went viral last year.
![How AI-enabled innovation can fulfil the worth of a talent pool currently underused in mere messaging](https://img.etimg.com/thumb/msid-110405896,width-100,height-75,resizemode-4/opinion/et-commentary/how-ai-enabled-innovation-can-fulfil-the-worth-of-a-talent-pool-currently-underused-in-mere-messaging.jpg)
How AI-enabled innovation can fulfil the worth of a talent pool currently underused in mere messaging
Lessons from the past can help build a sustainable peace treaty between AI and humans. And, for this, we must reinvest in the inimitable magic of human creativity, which is currently being diminished by the lazy conveniences of tech, in cahoots with our love for jugaad. In terms of culture and practice, originality needs to make a non-negotiable comeback. And, in the case of 'copy-paste' India, make an appearance.
![AI and Deepfakes: Unveiling the dark side of election campaigns in India](https://img.etimg.com/thumb/msid-110169142,width-100,height-75,resizemode-4/news/india/ai-and-deepfakes-unveiling-the-dark-side-of-election-campaigns-in-india.jpg)
AI and Deepfakes: Unveiling the dark side of election campaigns in India
AI-created videos of Indian political leaders dancing and giving speeches spark concerns over misinformation and potential unrest during the country's general election. The ease of creating convincing deepfakes using AI tools poses a challenge for authorities, who struggle to monitor and control such content on social media platforms. The use and misuse of AI technology in elections highlight the risks of spreading manipulated content, particularly in a tech-challenged society like India.
![Amit Shah deepfake video: Case registered against Maharashtra Youth Cong's social media handle](https://img.etimg.com/thumb/msid-109722406,width-100,height-75,resizemode-4/news/elections/lok-sabha/maharashtra/amit-shah-deepfake-video-case-registered-against-maharashtra-youth-congs-social-media-handle.jpg)
Amit Shah deepfake video: Case registered against Maharashtra Youth Cong's social media handle
Mumbai police registered a case against Maharashtra Youth Congress' social media handle and 16 others, including Pratik Karpe, for sharing a deepfake video of Union Home Minister Amit Shah, deceitfully portraying the curtailment of reservation rights of SCs, STs, and OBCs.
![75% Indians have viewed some deepfake content in last 12 months, says McAfee survey](https://img.etimg.com/thumb/msid-109599811,width-100,height-75,resizemode-4/tech/technology/75-indians-have-viewed-some-deepfake-content-in-last-12-months-says-mcafee-survey.jpg)
75% Indians have viewed some deepfake content in last 12 months, says McAfee survey
A recent McAfee survey found that deepfakes are prevalent in India. Over 75% of Indians surveyed online in the past year have seen deepfakes, and at least 38% have been targeted by a deepfake scam.
![Aamir Khan & Ranveer Singh criticising PM Modi! Think again, that's deepfake drama](https://img.etimg.com/thumb/msid-109487075,width-100,height-75,resizemode-4/news/elections/lok-sabha/india/deepfakes-of-bollywood-stars-spark-worries-of-ai-meddling-in-india-election.jpg)
Aamir Khan & Ranveer Singh criticising PM Modi! Think again, that's deepfake drama
Fake videos of Bollywood actors criticising PM Modi in support of the Congress party go viral, sparking a police investigation. AI's role in the Indian election is evident, with social media platforms taking action against manipulated content.
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After Aamir Khan, Ranveer Singh becomes deepfake victim: Fake video of ‘Padmaavat’ star dissing BJP goes viral
The footage originates from Singh's recent visit to Varanasi, during which he participated in a fashion show orchestrated by renowned designer Manish Malhotra. Originally, the 'Lootera' actor is depicted lauding the Narendra Modi government. However, in the manipulated deepfake rendition, he is portrayed criticizing the BJP over escalating unemployment figures.
AI-generated deepfake videos, voice cloning emerge as potential threats during election season
Political parties aim to influence voters. Concerns over AI, deepfake misuse. Challenges in detecting deepfake content. Global incidents reflect AI misuse. Cybersecurity experts emphasize the importance of transparent AI guidelines.
Meta to label AI-generated, deepfake content as ‘altered’ as election approaches
Ahead of the 2024 general elections, Meta said content, video, photo, or audio, which is labelled as “altered” or is detected by its algorithms to be nearly identical to such altered content will appear lower on Facebook and Instagram feeds.
How is Election Commission preparing for the new challenge of the misinformation monster?
Misinformation is not just an electoral issue in Indian elections but across the many democracies going to polls this year. Last month’s Indonesian elections already pointed to this malaise, while the run-up to the US elections this November is already throwing up worrying indications. This is a much more potent problem than what the Cambridge Analytica data scandal in the run-up to the 2019 Lok Sabha elections was.
Ahead of Lok Sabha election, government asks X, Meta to remove AI-driven deepfakes
The Ministry of Electronics & IT (MeitY) has advised social media platforms like Twitter and Meta to remove AI-generated deepfakes from their platforms. Deepfakes, which manipulate a person's appearance through AI, have become a major concern due to their potential for misinformation and abuse. The ministry has called for a responsible use of AI and has instructed intermediaries to comply with the IT Rules 2021. Prime Minister Narendra Modi has also highlighted deepfakes as a significant threat to the Indian system.
Jaishankar cautions against threats created by AI & deepfakes
External Affairs Minister S Jaishankar cautions against the risks posed by developments like Artificial intelligence (AI) and Deepfakes, stating that these pose a threat to India’s national security. He emphasizes the need for peace, tranquillity, and infrastructure development in the border areas amidst the China challenge.
Google collaborates with fact checkers to weed out misinformation in elections
In a blog post, Google said as part of its commitment to enable the news ecosystem to combat misinformation, it will support Shakti, India Election Fact-Checking Collective, a consortium of news publishers and fact checkers in India, working together to aid the early detection of online misinformation, including deepfakes.
Politicos seek services of AI for ayes
"This (elections in 2024) will touch 4 billion out of 9 billion people on the planet," said Jaideep Kewalramani, head of employability business at TeamLease EdTech. "The AI opportunity could be a $50-60-billion opportunity globally and a $1-2-billion opportunity in India alone."
Meta to start labelling AI-generated deepfake images, hopes move will pressure industry to follow suit
The move is likely to put pressure on Meta’s peers in the social media and internet space to come up with respective tools to fight deep fakes on their respective platforms.
Government reminds intermediaries to remove deepfakes or face legal consequences
In case of failure of the intermediaries to observe the legal obligations as provided in the IT Rules, 2021, "they lose their safe harbour protection under section 79 of the IT Act and shall be liable for consequential action or prosecution as provided under any law for the time being in force including the IT Act and the Indian Penal Code, including section 469 of the IPC".
Creator of deepfake video of actor Rashmika Mandanna arrested, says Delhi Police
The accused, who is suspected to be the creator of the video, was arrested from south India and has been brought to Delhi, an official said, adding that he was being interrogated.
Sachin deepfake video case: Mumbai Cyber Police register FIR
Mumbai Cyber Police registered an FIR against a gaming app for morphing Sachin Tendulkar's old video for a false promotional campaign. Sachin cautioned against a deep fake video of himself used to promote the app. He requested everyone to report such videos and apps. Union Minister Rajeev Chandrasekhar assured that tighter rules will be notified to ensure platform compliance with the Information Technology Act.
Centre to notify strict IT rules soon to tackle deepfake issue: Rajeev Chandrasekhar
Last month, the government issued an advisory to all social media intermediaries, to ensure compliance with the existing IT rules and specifically target the growing concerns around misinformation via deepfakes.
Brands, managers seek legal balm to end deepfakes and pain
The latest call for action comes after Sachin Tendulkar on Monday called out a deepfake video circulating online that falsely showed him endorsing a gaming app called Skyward Aviator Quest.
MoS IT Rajeev Chandrasekhar flays Sachin Tendulkar’s deepfake video
In the video, Tendulkar is seen promoting the app saying his daughter Sara uses it to make daily gains to the tune of Rs 1.8 lakh by predicting the outcome of the game.
Tighter rules to be notified soon under IT Act: MoS IT after Tendulkar flags deepfake video
Deepfakes refer to synthetic or doctored media that is digitally manipulated and altered to convincingly misrepresent or impersonate someone using a form of artificial intelligence or AI. Last month, the government had directed all platforms to comply with the IT rules and mandated companies to inform users in clear and precise terms about prohibited content.
Deepfakes deceive voters from India to Indonesia before elections
With elections due in India, Indonesia, Bangladesh and Pakistan in the coming weeks, misinformation is rife on social media platforms, with deepfakes - video or audio made using AI and broadcast as authentic - being particularly concerning, say tech experts and authorities.
AI.con: a new voice for Jamtara-type scammers
Voice clones or deepfakes have emerged as the latest tool for cyber scammers, they said, as artificial intelligence (AI)-related scams are being increasingly reported from different parts of the country.
Deepfakes a ticking bomb for video KYCs; Indian startups cut 28,000 jobs in brutal 2023
Nithin Kamath, the chief executive of Zerodha, one of India’s largest stockbrokers, took to social media to post a deepfake image of himself and pose questions about how it can impact the finserv industry.
Bollywood star or deepfake? AI floods social media in Asia
While digitally manipulated images and videos of women were once easy to spot, usually lurking in the dark corners of the internet, the explosion in generative AI tools such as Midjourney, Stable Diffusion and DALL-E has made it easy and cheap to create and circulate convincing deepfakes.
Government warns Facebook, YouTube to enforce rules to deter deepfakes
The warning was conveyed by deputy IT minister Rajeev Chandrasekhar in a closed-door meeting where he said many companies had not updated their usage terms despite 2022 rules that prohibit content "harmful" to children, obscene or that "impersonates another person".
Platforms must align terms of use with 12 areas prohibited on Indian internet: Rajeev Chandrasekar on deepfake threat
Emphasizing the dangers of deepfakes, Chandrasekhar stated that these manipulated videos pose a clear and present danger to a safe and trusted internet.
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