Byun Woo Seok tops brand rankings for June; Chun Woo Hee and Ma Dong Suk follow

Actor Byun Woo Seok has reaffirmed his presence in the South Korean entertainment industry by claiming the top spot in brand value rankings for actors and actresses for the month of June. According to the latest data from the Korea Brand Reputation Research Institute released on June 27, Byun Woo Seok secured the number one position with an impressive score of 14,441,257.This achievement places him significantly ahead of his peers, underscoring his widespread popularity and influence.
In second place is actress Chun Woo Hee, who earned a commendable score of 7,937,271, highlighting her strong standing in the industry. Following closely behind in third place is actor Ma Dong Suk, with a notable score of 5,704,976. The rankings, which are based on comprehensive metrics such as consumer participation, media activity, communication, and community engagement, reflect the actors' and actresses' resonance with audiences and their impact on popular culture.
The brand value rankings serve as a crucial indicator for businesses to gauge consumer perceptions, interests, preferences, and responses using extensive data analytics. The top 30 list for June includes a diverse array of prominent figures such as Song Seung Hun, Lee Jung Jae, Kim Hye Yoon, Song Geon Hee, Noh Jeong Eui, Son Suk Goo, Wi Ha Joon, Kang Dong Won, Kim Hee Sun, Kim Moo Yeol, Ji Sung, Jang Ki Yong, Tang Wei, Park Ji Hwan, Go Yoon Jung, Park So Yi, Jung Ryeo Won, Soo Hyun, Park Sang Won, Lee Chae Min, Gong Yoo, Lee Hye Young, Ryu Joon Yeol, Lee Byung Hun, Song Joong Ki, Park Seo Joon, and Ha Jung Woo.