About mamaearth

Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is a purpose-led beauty and personal care brand built on the core philosophy of "Goodness Inside". Driven by innovation and using the best of science and nature, Mamaearth has created a portfolio of toxin-free products by adding the goodness of natural ingredients inspired from traditional Indian DIY recipes. Along with the goodness in their products, Mamaearth strongly believes that goodness starts with the little choices we make in our daily lives, and it is what makes us truly beautiful.