Hootsuite

Tajin is great, but a FREE social strategy template is 🔥🔥🔥 Everything you need to include in your social strategy + so much more can be found in this fill-in-the-blank template. Grab yours here > https://ow.ly/kQws50SCksO

*This is not professional advice* 🤪

Happy Emoji Day! Explain your role in three emojis 👇

Wish this handy device existed? 👀📱👋 Well it does! Kind of... If you want to learn to speak the same language as leadership and turn your brand into a social performance engine, our *free* guide is just what you need! Strategy, KPIs, checklist, it's all here: https://ow.ly/UuAX50SCjuK

Social 👏 monitoring 👏 is 👏 not 👏 the 👏 same 👏 as 👏 social 👏 listening👏 Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. It’s how you take the daily pulse of your social media activity — responding to customers, building your community, and jumping on opportunities to connect and engage. Social media *listening* is the process of tracking and analyzing all conversations on social media channels that are relevant to your business. It’s how you understand the context, emotions, and meanings *behind* social conversations — and get the big-picture insights that feed your strategy. Need to power up your social listening strategy? We’ve got a guide for you. Check it out: https://ow.ly/VYSQ50SCjbf

3 things that aren’t true about brand social anymore: [ad] [A] You can do it with no budget [B] You can let the intern do it [C] Both A & B If you guessed "C" keep reading, because I'm about to drop my top tips to unlock more budget and get a seat at the table with leadership right here: - Speak the language. You don’t have to work as a performance marketer to get fluent in their terms and metrics so you can express how your work contributes.   - Understand the priorities. Should more execs accept “vibes” as a creative justification? Yeah, probably. Until then, be able to point directly to how your work supports the business and you’ll unlock the support you need. - Increase the ROI on your relationships. Found an insight the creative team can use? Share it. Got a business intelligence team that doesn’t have access to social listening tools? Collaborate. Spotted a complaint that smells like a viral disaster? Call in the customer support troops, stat. You can add so much value beyond your stated KPIs. - Offer solutions, not problems. You’re probably underestimating how much your leadership knows about the tools available to manage and measure the unique challenges of social. When you identify a problem, come to the table with a proposed solution. That makes you a thought partner, not just another employee. … Want to learn the secret sauce to unlock more budget for your social team? Download Hootsuite’s free cheat sheet you so can grab the metrics that matter to your boss: https://ow.ly/fnYP50SA0EH

Don’t be afraid to use the “B” word with your boss. [ad] “Budget.” It’s not a dirty word, nor should you get kicked out of a meeting for bringing it up. Just like social media, asking for more budget shouldn’t be a one-sided conversation. Speak plain language that ties social media performance back to business results. That’s a language your boss will understand. And this one language you can easily master. Keep it simple and focus on these 3 things. 1. Bring the receipts to prove social is more than just SMMs tweeting all day. Use data to prove social’s role in bringing in new customers through increased brand awareness. 2. Position social as a laboratory for testing and learning. Show how social is *the place* to learn what will get your current customers to buy more. Dive into the data and share those insights back with relevant internal teams. 3. Social and customer support go hand-in-hand. Show how social keeps existing customers happy through attentive community management and top-tier customer support. So, ready for a bigger social budget? Then, download Hootsuite’s FREE cheat sheet and grab the data that matters to your boss: https://ow.ly/pCE250SA1M8

You have big social media ideas—but you don’t have the money. Your boss & clients have the money. Thankfully, my partners at Hootsuite have a great how-to guide to convince your boss to give you the money. Give their How To Get More Budget For Social guide a read: https://ow.ly/IB9b50SA0tJ Learning how to sell social changed my career. I realized it wasn’t executives’ jobs to understand my strategies—it was my job to help them understand why they should invest in my ideas. That mindset shift pushed me from a Strategist to Senior Director within a year, running my own department and joining senior leadership teams. I remember that time I showed how my team’s bare budget social media content generated far more earned media value than the half-million-dollar product trailers—ended up winning a $17 million pitch to work on that company’s next product. Or that time I wanted more community manager hours, so I built a deck on how our CM replies increased sentiment among notable influencers who frequently promoted our games. By staying in touch with the business & getting creative with my justifications, I was able to secure a lotttt more budget for my teams. I really do think this Hootsuite guide’s a better jump start than I had back when I rambled around guessing. Do yourself the favor of learning to sell now—your work’s gonna get a lotttt easier.

[Ad] How do you prove social media ROI when sales isn’t a goal of your organization? For social media managers in government, education, or non-profits, the goal often isn’t sales, but awareness, public outreach, or building community. So how do you prove the ROI of social media to advocate for a larger budget when you can’t tie your efforts to revenue? When I worked as a social media manager at a university, I used to say “No one picks a college because they saw a social post, BUT they might take a tour because they saw one.” So while we couldn’t tie student enrollments to our social media efforts, we could add UTM codes to a post about campus tours to help track how many students signed up for campus tours based on our social posts–and from there we could extrapolate how effective our overall social efforts were. The result? A large social budget. Looking for more ways to prove your social ROI? Hootsuite has you covered with tips to help you prove your social ROI and convince leadership to give you a larger budget. I’m so excited to partner with them and help bring this resource to more social media managers! Get Hootsuite’s Social Performance guide here: https://ow.ly/SMhl50SA1N2 #SocialMediaManager #SocialMediaManagement #HootsuitePartner