MARKETING-INTERACTIVE

Digital media outlet TODAY will be merged with the CNA digital #newsroom from 1 October. Following the merger, TODAY will become a digital long-form #weekend magazine of CNA, according to a statement by Mediacorp Pte Ltd. This move will see TODAY become the digital long-form weekend magazine of CNA. This merger will allow the best of TODAY to be served via CNA’s digital platform to the significantly larger CNA audience both in #Singapore and overseas. #BREAKING

PR Asia Singapore kicks off TOMORROW and we're thrilled to unveil this year's incredible sponsors: Platinum sponsor: Isentia & Pulsar Gold sponsors: CARMA, PRecious Communications Silver sponsor: APRW Exhibitor: Truescope This action-packed conference is your one-stop shop for dominating the ever-evolving world of PR. Here's what awaits you: - Over 20 industry leaders sharing their cutting-edge key insights - Master the art of maximising impact even with limited resources. - Forge connections with fellow professionals and create your dream PR squad. Find out more: https://lnkd.in/d5tbq_6P Contact Corrine M and Louie Sarmiento for more info. #PRAsia

The countdown is on for #DigitalMarketingAsia Philippines! Mark your calendars for 5th September. Join us as these industry titans share the transformative digital trends that will shape the coming year. Get ready for actionable insights and engaging discussions with: • Aditya Varadarajan, Director of INSEA Partnership for Microsoft Advertising, InMobi • Oyie Pingol, Head of Global Media, Jollibee Group • Adriann B. Eusebio, Head of Total Foods Philippines and Head of Marketing & Strategy, SEA, Japan & Korea, PepsiCo • Sebastian Tuason Cruz, Country Head of Digital & Ecommerce and APAC Digital Marketing Director, Shiseido  • Wence Wenceslao, CPM, Digital Hub Lead - Beauty & Wellbeing Southeast Asia, Unilever • And more! Register now: https://lnkd.in/gpZxJrFc Contact Adrian Ray and Chellsy Neil Baltazar for more information.

Meta is shutting down its #AR effects platform Meta Sparks, effective 14 January 2025. Following the shutdown in January, AR effects built by third parties, including brands and AR creators, will no longer be available on #Meta platforms such as Instagram, #Facebook and #Messages. Users will no longer see third-party AR effects when accessing the camera too. On top of that, #creators will also no longer be able to log into Meta Spark Studio, Meta Spark Player or Meta Spark Hub. #operations

Stellar Ace's CEO, Tan Jeslyn will be stepping down after almost 20 years with SMRT. She confirmed the news to MARKETING-INTERACTIVE. According to Tan's LinkedIn post, the break is an opportunity for her to recalibrate and uncover new untapped opportunities. "I still very much believe in the #OOH space and think it has yet to reach its optimal level in Singapore and across Southeast Asia, and I remain passionate about #advertising," she said. She added that after almost 20 years of non-stop excitement, she needed to hit the pause button to reflect, recharge, and rethink. #departure

#Telegram's negative sentiments in Asia have increased by nearly ten times, from 2.4% to 23.7% after its founder, #PavelDurov, was arrested in connection with an investigation into criminal activity on the #app, according to media intelligence firm CARMA. Positive sentiments in Asia on the other hand dropped to 23.7% after the arrest, said #CARMA. "The arrest of the CEO of Telegram highlights the critical importance of executive visibility. In times of crisis, a leader's public image can profoundly impact a brand's reputation and future," said Divika Jethmal, head of marketing, CARMA. #BrandSentiments

In this #digital era where #SocialMedia rules, the way we communicate and advocate for change is evolving rapidly. Speaking at PR Asia Malaysia 2024 last week, Malaysian politician and activist #SyedSaddiq believes in the saying 'Kalau tak viral, takkan ubah' (If it doesn't go viral, it doesn't change).   Going viral, according to Syed, takes a lot of #creativity, #innovation and #collaboration with different groups and stakeholders. "Daring to take the risk and to try something new will get you far," said Syed in his keynote presentation. #PRAsia

🥁Drumroll, please! We're thrilled to announce the exceptional finalists for the #MarketingExcellenceAwards #Indonesia 2024! These marketing trailblazers have pushed the boundaries of creativity and innovation with their groundbreaking campaigns. A special thanks to our expert judges for their dedication in selecting the most outstanding submissions. Your expertise ensures the finalists truly represent the pinnacle of Indonesian marketing. Check out the full list of finalists here: https://lnkd.in/d2HEd9Pb Get ready to join us for a night of glamour and celebration on 4 October at the Westin Jakarta! We'll be crowning the coveted "Marketer of the Year" and celebrating the achievements of all our finalists. Don't miss out on this exclusive event! Contact us today to secure your spot and learn more about our Awards Packages. 🎉

Communications minister #FahmiFadzil has reportedly responded to an open letter by the #AsiaInternetCoalition (AIC) on social media licensing. In his response, the minister reportedly said that these platforms must comply with the regulations if they want to operate in Malaysia. #SocialMedia 

Edelman’s Head of Digital for Hong Kong and Taiwan, Yuliani Setiadi, has relocated to Singapore to take on the role of head of digital for Southeast Asia (SEA). In this capacity, Setiadi will lead the firm’s #digital strategy across the SEA region, focusing on driving innovative solutions that build trust and deliver long-term growth for #Edelman’s clients. She continues to report to Jamshed Wadia, vice chair of digital for Edelman Asia Pacific. #relocation