Annalect

The Omnicom Cove returned to Cannes Lions International Festival of Creativity for its second year, gathering Omnicom colleagues, clients, and partners in a space more global than ever. Each day we dove into provocative discussions around five main themes: AI, Content, Commerce and the New Consumer, Creativity, and Talent. Our expert speakers took the stage to announce partnerships, celebrate campaigns that are moving the industry forward, and inspire with state-of-the-art technology. From intimate ‘Walk the Work’ tours to a reimagined Candid Cannes show, the Cove enabled collaboration, connection and celebration for our peers at the Festival. Thank you to everyone who joined us this year! To check out our insights and experiences from the week, visit: https://bit.ly/4fbW36a Cristina Diezhandino, Sarah Sorrenson, Alyson Griffin, Marlies Gebetsberger, Valerie Vargas, Denise Colella, Susanne Franz, Tim Hoppin, Claudia Calori, Rankin Carroll, Mark Kirkham, Nuria Hernández Crespo, Drieke Leenknegt, Jesse Laskaris, Eric Schwartz, Gayle Bissay, Laura Jones, Gabrielle Dallas Wesley, Kristyn Cook, Gail Horwood, Tariq H., Leonid Sudakov, Najoh Tita-Reid, Morgan Flatley, Ian Borden, Esi Eggleston Bracey, Sailer, Thomas, David Evendon-Challis, Thorsten Schapmann, Ajay Sharma

Today, we announced the launch of ArtBotAI, our next-generation intelligent content platform, which now leverages Gen AI large language models. Alissa Hansen, Chief Product Officer, leads ArtBot and will oversee the global roll-out of ArtBotAI. “Our clients want to maximize the value of their content as well the precision and performance of their media investments,” said Hansen. “With the ability to adapt to existing client technology and powered by Omni, ArtBotAI will use creative engineering to deliver scaled content of the highest quality and provide a 360 view of content performance.” ArtBotAI is part of Omnicom’s strategy to infuse Gen AI into every facet of its business to make its people more effective, its operations more efficient and to drive transformative outcomes for clients. https://bit.ly/3zK5md8

What does it mean to build a culture of #Privacy? 🔐 As Clarissa Season, chief experience officer at Annalect, says: “That will require clients to start thinking about their first-party data strategy in a way that they have never had to think about it before.” Hear 4 top marketing leaders discuss their ideas on implementing a digital ads privacy strategy across your organisation and how to build trust with your customers. https://goo.gle/4dW6n1o #ThinkWithGoogle #Privacy

Thank you to Andy Plesser and the team at Beet.TV for this interview with our own Clarissa Season.

Inspired by #PrideMonth — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Click on over to learn about Seamus Jacob Clark, Senior DevOps Engineer, including his admiration for Alan Turing. #WorkingAtAnnalect

Exploring the new realities of AI and creative optimization at the #BeetCannes AI Summit: Left to right: moderator Tameka Kee Coalition for Innovative Media Measurement (CIMM), Clarissa Season, Chief Experience Officer, Annalect Andrew Slater, VP, Enterprise Sales, Celtra Erin Simle, Head of Production, PXP (Fallon) Video to follow on Beet.TV #CannesLions2024

Annalect’s Chief Experience Officer, Clarissa Season, and LinkedIn’s VP of Product Management, Abhishek Shrivastava, took to the stage at Omnicom Cove for ‘Omnicom & LinkedIn: Artificial Intelligence & You’ in a panel that explored how LinkedIn is continuously utilising AI, to drive meaningful impact and engagement for businesses and consumers. Looking ahead to the future of AI’s evolvement in the platform, Abhishek Shrivastava shared “So far, humans have had to adapt to what the machines want in terms of the UI that machines provided, but now with the multi-modality, machines will adapt to what humans need.” #OmnicomCannes #CannesLions2024 #Talent

❗️Today at the Omnicom Cove❗ Our all-star 🌟 panelists explored creativity through the lens of advertising, brand engagement, retail, and more. Thank you to everyone who joined us for another year of celebrating creative brilliance💡across our industry. #OmnicomCannes

Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

Inspired by #pridemonth — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Click on over to learn more about Ramiro Pacheco-Tellez, Associate Director of Applied Omni Solutions — including his passion for running. #WorkingAtAnnalect