Arc Worldwide

Who’s digging into the Q2 US Department of Commerce Census Bureau report so you don’t have to? Our very own retail guru, Jason Goldberg. (You’re welcome!) Check out his key takeaways: 📈 E-commerce growth isn't just a COVID bump. It's up 7.5% in the first half of 2024, making up 22% of Core Retail Sales. ↔️ Retail's winners and losers are more divided than ever. Walmart and Amazon are outpacing overall retail’s 3.1% growth, and Temu, Shein, and TikTok Marketplace continue to see big growth, leaving little room for the rest of the retail market. 🥫 In this inflationary period, general merchandise, value apparel, and food are thriving, while electronics, sporting goods, and furniture lag. Curious about the current retail landscape? Read more and download the Publicis Commerce Data Compendium. https://lnkd.in/ehxSRkiy #Commerce #eCommerce #Retail

✏ Pencils down on another successful year! The fifth year of the Pencil Project with Chicago State University was bigger and better than ever. For the first time, we included a client partner, Unilever, who collaborated with us to provide the students hands-on marketing experience. With these opportunities for real-life problem-solving, Pencil Project continues to build pathways for underrepresented talent into our industry. A huge shout-out to this year’s grads and industry leaders across Leo Burnett and Arc who put in the work to make this year so successful. Click here to learn about the program, how it has evolved, and how you can support. 👉 https://lnkd.in/eU-GHbQt #PencilProject #ChicagoStateUniversity #Unilever #ClientPartner #LeoBurnett #Arcww

🌟 Shout-out to our amazing partner, Jayme Jansky Beck, Head of Shopper Marketing at Unilever, for being named a P2PI Woman of Excellence for Mentorship! 🎉 If you've had the pleasure of working with her, you know this honor is truly well-deserved. It's an incredible acknowledgement for the passion, expertise, and leadership we get to experience every day. Congrats, Jayme! 🌟 #WEX2024 #P2PILIVE #Mentorship #ClientPartner

💡💡💡We’re huge fans of the Northwestern University Medill School IMC Master’s program. It has been a fantastic pipeline of talent for Arc, and we love welcoming the grad students for their Immersion Quarter. The students have been immersed in agency life here at Arc, and we’ve been immersed in their brilliant thinking!💡💡💡 #ImmersionQuarter #NorthwesternUniversity #Medill #IrresistibleTalent #arcww Isabel Wibowo Tingting Zhang Adriana Talavera Jiyoon Ha Rouan Chen

Now in its third year, Untold Beauty is a campaign that has continued to evolve to give women and minorities who have been historically underrepresented a platform to share and connect with their community.   Positive portrayals of women and girls consider all different shapes, sizes, cultures, races, and ages.   Big shoutout to SEEHER and Association of National Advertisers for recognizing the importance of positive representation and honoring this work with the GEM award for the second year in a row. #SEEHER #GEM #REGGIEAward #Walgreens #Unilever #ClientPartner #ArcWW

What's your #UntoldBeauty story? Have you faced challenges with acne or expressing yourself? Whether it's skincare or makeup, caring for ourselves can empower us to shine. SeeHer member Unilever, in partnership with Arc Worldwide, hit the streets to capture real-life Untold Beauty stories. Congratulations to this year's Reggie GEM Award grand prize winner for your impactful work, showcasing the gold standard in authentic portrayals of women and girls.

Guess who’s back, back again. 🎉 Join us in welcoming Chris Cancilla back to Arc in his role as Chief Creative Officer. 🎉 Chris brings with him over 30 years of experience driving commerce through creative connection. He is a beloved and passionate creative leader, and we couldn’t be more thrilled to have him back. Read more about his return here 👉 https://lnkd.in/g6v2EdwY #IrresistibleCommerce #CreativeLeadership #arcww

While we've welcomed them with open arms to our Chicago office, consider this the official social welcome of our Arc 2024 Summer Interns!     They have already made an impact with their fresh perspective and eagerness to jump into the work.    We can't wait to see all they'll accomplish this summer. #ArcInterns #SummerInterns2024

Retail Media is in its adolescence, and with adolescence comes lots of learning. In this trend report following Path to Purchase Institute's Retail Media Summit, Arc’s Rylee Wormington and Publicis Commerce ’s Addie Black highlight the evolving world of digital AND in-store retail media. #RetailMedia #PathToPurchaseInstitute

Are we surprised that the most successful campaigns include retail media AND in-store marketing? Maybe not. But do we appreciate this data-fueled reminder from our very own VP, Commerce Experience, Brian Azzarello? You bet. Click here to read more about the research 👉 https://lnkd.in/eeEAhaeN #retailmediamarketing #omnichannel #irresistiblecommerce #arcww