Codeword

We’ve been partnering with Google for over a decade to bring big ideas to life, from Workspace to Chrome and nearly every product in between. It’s true—the years fly by when you’re making cool things. To celebrate our collaboration, we’ve gathered a few highlights of our biggest, Googliest moments. Check them out here: https://bit.ly/44TItzq

Happy first anniversary to one of our favorite indie pubs, 404 Media. We couldn’t be prouder to support them — or more excited to rage with them at their party on Sept 5th! RSVP here: https://lnkd.in/e9T92jJC

Glossy catalogs are usually reserved for retail, but our client Outerspace wanted logistics to have a turn. The catalog highlights small businesses, shares tips for brands using 3PL services, and includes empowering stories about the industry. Request a copy here: https://lnkd.in/eemYT9cK 

The key to gaining Zoomers’ trust in your brand? Accountability, authenticity, and a willingness to admit mistakes. Vote for Grace Dunlavy's #SXSW panel, “Gen Zs Are Accountability Feens,” here: https://lnkd.in/eJPYRGwP 

Making soda seem healthy with buzzwords like “probiotic” and “gut biome” is maybe the most impressive rebrand of the decade. But according to The Information, the soda bubble is about to pop (pun intended). Shea Garner called it in our 2024 Trend Report: https://lnkd.in/g5Ft2TDT

The global tech outage last week caused by CrowdStrike is the stuff of a CEO’s worst nightmare. But when the public is calling for your head in the face of disaster, sometimes a delayed apology is the best — and most strategic — move. Gabie Kur explains why for PRNEWS: https://lnkd.in/e2e3sDjy 

ASUS wanted to celebrate their new products — so they tapped Codeword to help with an epic launch event. 🚀 Media and influencers got to test out the devices, mingle, and create content, all for one incredible night.

Celebrating #AIAppreciationDay by thanking our digital assistant for reminding us to appreciate it ❤️

Gen Z wants “honesty, change, and the ability to build the world they want with their dollars. And what’s so bad about that?” Grace Dunlavy discussed brand accountability and how to win over the new generation for Ad Age: https://lnkd.in/eug583wb

This #Pride, we saw what happens when brands get scared straight (pun intended): they pull away from taking a stance and queer creators lose out on opportunities. We think brands should be authentic, real, and consistent with their positioning all year ‘round, because honesty (and humanity) is a strong differentiator. More thoughts from Brandon Doerrer in Campaign US: