Cultural Inclusion Accelerator™

The Cultural Inclusion Accelerator™, in partnership with ANA AIMM, will be revealing America's Most Culturally Inclusive Brands of 2023 during the February AIMM Member Forum on 02/27/2024.    After extensive research of 120 brands through the industry-leading measurement methodology Cultural Insights Impact Measure™ (CIIM™), over 20 nominees will be awarded either Gold, Silver, or Bronze for their work within the following categories: Ad Effectiveness, Asian, Black/AA, Hispanic English, Hispanic Spanish, LGBTQ+, MC&I, People with Disabilities, White Non-Hispanic, and Overall Population.    These awards recognize and celebrate the best-in-class brands in the industry fostering cultural inclusivity within their marketing efforts. We are excited to discover who takes the Gold, Silver, and Bronze trophies and learn what drove them to excel as winners.   To all nominees, congratulations and thank you for your work!  Ad Council Apple AT&T  Converse  Corona - Constellation Brands Dish Latino - DISH Network The Walt Disney Company  Dove - Unilever Expedia Group  The Home Depot Kohl's Levis’Store Lexus Lysol - Reckitt McDonald's  Modelo - Constellation Brands Nissan Motor Corporation  TD Ameritrade  Tide - Procter & Gamble Ulta Beauty  Walmart  USAA  JCPenney    Stay tuned for updates, interviews, videos, and LIVE updates from the awards!  Learn more: https://lnkd.in/ghjJGxJq

While “go woke, go broke” certainly rhymes, it doesn’t have any bearing on reality among those who know what the term actually means. The report found that for every consumer who knows the true meaning of woke and won’t support the brand because of it, there are two others who’d support the brand.

On Thursday, November 2, 2023, join Carlos Santiago and Gerry Loredo for "The Science To Develop Culturally Authentic Campaigns That Lift Ad Effectiveness And Performance", happening at the Association of National Advertisers' in-person only Measuring Multicultural Audience Engagement Conference (hosted by Hulu). Secure your spot to learn how the Cultural Insight Impact Measure™ enables marketers to gauge how strongly unique cultural insights have been embedded in creative to lift ad effectiveness and get exclusive insights from Lopez Negrete Communications' Effie and ARF Gold awards winning “Let’s Talk About Your Rest” campaign process for Mattress Firm. Panelists Carlos Santiago CEO, SSG; Co-Founder, ANA AIMM Co-Architect, Cultural Inclusion Accelerator™ Gerry Loredo Director, Business Analytics, Lopez Negrete Communications Learn more and register now: https://lnkd.in/e_BtYbJT