ANA AIMM

Only 4 days until the AIMM Member Forum in New York, hosted by Paramount Advertising! We can’t wait to see you on July 16th and 17th for an exciting schedule of speaker sessions, panels, and discussions on the current state of inclusive and multicultural marketing. To our panelists and keynote speaker, Montel Williams, we look forward to having your excellence and industry-leading insights grace our stage. Karen Phillips, Executive Vice President, Head of Agency Partnerships, Paramount Advertising Crystal Barnes, EVP Social Impact & ESG, Paramount Advertising Melissa C. Potter, Executive Director, Content for Change, Paramount Advertising Christopher Crawford, Founder, Elite Media Josephine Martínez, Senior Director, DEI-People and Culture, National Football League (NFL) Marques Zak, Head of Multicultural Marketing, American Express Lanae Williamson, Multicultural Marketing Strategy Lead, of Nissan Motor Corporation Denise L. Bennett, VP, Strategy & Idea Lab, iHeartMedia Montel Williams, Media Personality, Entrepreneur, Health Advocate Christopher Oswald, Executive VP, Head of Law, Ethics & Government Relations, ANA Danielle Spikener, Head of Inclusive Marketing, KraftHeinz Jade Verette, Host, Heinz Black Kitchen Initiative Jon Gray, Co-Founder, Ghetto Gastro Kwame Onwuachi, Chef, Author, TV Personality Vu H. Pham, Ph.D, CEO of Spectrum Knowledge Alan Schulman, Co-Founder & Chief Creative Officer, UpperRight Rafael A. Fantauzzi, EML, Chief Diversity, Equity and Inclusion Officer, Boehringer Ingelheim USA Lani Montoya, Chief People Officer, Pernod Ricard NA Colin Kavanagh, Chief Marketing Officer, Pernod Ricard NA Karen Vega-Porcelli, Vice President, Multicultural & Inclusive Solutions, Paramount Advertising Mari Sanchez, Director of Special Projects, PACO Collective Felipe Díaz-Arango, Head of Strategy & Inclusion, PACO Collective Charlene Polite Corley, VP Diverse Insights & Partnerships, Nielsen Tiyale Hayes, EVP Insights and Multiplatform Analytics, BET Jim Spaeth, Partner, Sequent Partners Don S., SVP AI Personalization, Claritas Stay tuned for updates, exclusive BTS clips and top insights!

With every AIMM Member Forum, we spend months carefully curating an agenda that blends innovation, relevance, and actionable insights to deliver maximum value to our hundreds of members attending in person and virtually. Our upcoming Member Forum, hosted by Paramount Advertising, is no different. This summer’s event will feature industry experts speaking on a variety of topics through the lens of inclusion and diversity, from AI and data privacy to social media content and Gen Z. Over two days, we will unveil new research and analyses to help brands on their journey to move their brands, sectors, and the industry as a whole, forward. See you there!

Join us at our AIMM Member Forum, being held in New York on July 16-17, 2024!   This summer's Member Forum is proudly hosted by Paramount Advertising and we’ve planned two days full of amazing speakers, meaningful discussions, and networking opportunities.   Guest speaker Alan Schulman will give his insights on what these changes mean for the marketing industry, how brands are leveraging this new technology to rapidly create culturally relevant content and provide practical insights and strategies tailored to tackle the unique challenges and opportunities that AI provides.   To register for the AIMM Member Forum or to learn how you can get access to other industry-leading events and resources produced by AIMM, please visit: https://lnkd.in/eTY8huFJ   See you in New York!

AIMM continues to be a leading voice in the marketing industry, emphasizing the benefits of effective inclusive marketing that have been validated by our research. Ad Age spoke with AIMM founder Gilbert Dávila about the evolution of the term “multicultural marketing,” how consumer demographics have changed, and the industry barriers that prevent brands from authentically connecting with diverse audiences. Authenticity has proved to be a hot topic of discussion, as ADWEEK’s article about the impact of the Bud Light Boycott on the marketing industry featured AIMM research on how authentic commitments to diverse segments can have a positive effect on brand perception. Sonia Thompson also recognized AIMM’s research on her Inclusion and Marketing podcast when she delved into what made The Home Depot AIMM’s Most Culturally Inclusive Brand. This award was the result of a study by AIMM in partnership with the Cultural Inclusion Accelerator, which surveyed a diverse sample of consumers on their perception of 120 brands. Visit our website for more on AIMM in the news: https://lnkd.in/eMNjt6uE

A recent article in BizBash recognized AIMM’s presence at the Cannes Lions International Festival of Creativity Lions Festival of Creativity, highlighting the impact of our Belonging Lounges. We are proud to have created a welcoming space to foster discussions about inclusivity and we look forward to continuing to use our voice at next year’s festival. The Internationalist also acknowledged AIMM’s push for industry-wide change, spotlighting the research presented by founder Gilbert Dávila on diverse-owned and diverse-targeted media at the 2nd annual AIMM GrowthFronts event in New York. In addition to setting industry goals this year at GrowthFronts, AIMM measured industry progress in a recent report featured in an article in Roastbrief. This new research reveals a gap between organizational and industry progress when it comes to inclusivity and identifies industry challenges. Visit our website for more on AIMM in the news: https://lnkd.in/eMNjt6uE

Since its inception in 2001, the Association of National Advertisers Multicultural Excellence Awards have presented a paramount platform to highlight substantial work and commemorate teams dedicated to making an authentic and steadfast commitment to effectively engage diverse, multicultural audiences. Learn more and begin your submissions today. https://lnkd.in/ewr5SXMp #ANAmulti

As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion. Our sessions at Le Majestic, made possible through our ongoing partnership with Getty Images, were a true testament to the power of collaboration. Together, we explored the intersection of creativity and diversity, emphasizing the importance of authentic representation in media. The insights shared by our esteemed speakers not only challenged conventional thinking but also inspired us to reimagine the future of inclusive storytelling through AI, media, and innovative leadership strategies. In the evening, we transitioned to the MediaLink Beach to deliver additional thought leadership and close out the week with our final Belonging Lounge. The conversations that were had and the connections that were made underscored that the work we do fuels innovation and drives progress globally. We are immensely proud of the community we have built – one that is committed to driving investment, fostering a sense of belonging and empowering all groups of people until we truly #SeeALL. Thank you to all our partners, speakers, and attendees for making #AIMMinCannes a resounding success. To nglmitú and My Code, thank you for supporting our presence in Cannes! Don S., SVP, AI Personalization, Claritas Silke Zetzsche, Commercial Director, AudioStack Alexandra Kennedy, EVP of Commercial Strategy, My Code  Josh Casarona, Customer Success Specialist, Mint AI Michael Roca, Executive Director of ELEVATE, Omnicom Media Group Jessica Ricaurte, Chief Revenue Officer, Adsmovil Nita Song, President & Chief Momentum Officer, IW Group Inc. Aaron Walton, CEO, Walton Isaacson Bob Liodice, CEO, ANA Joe Bernard, Chief Revenue Officer/Partner, nglmitu Scott Reed, Global Industry Lead; DEI, Meta Gisella Fu-Ripp, SVP of Sales & Strategic Partnerships, LatiNation Heidi Arthur, Chief Campaign Development Officer, Ad Council Matt Weisbecker, CRO, My Code Richard Lui, News Anchor, MSNBC and NBC News  Marissa Nance, Founder & CEO, Native Tongue Communications Edgar Hernandez, CSO, My Code Lashawnda G., CEO, Colossus SSP Madeline Di Nonno, President & CEO, Geena Davis Institute Adrianne C. Smith, SVP, Chief Diversity and Inclusion Officer, FleishmanHillard See you in NY in July for the AIMM Member Forum!

It is no secret that at ANA AIMM, we believe that real change happens when a community comes together with a shared vision. Day 2 and Day 3 of The Cannes Lions International Festival of Creativity was a powerful testament to this belief, demonstrating that it truly takes a village to drive transformation and innovation both locally and internationally. On Tuesday, 06/18/2024, Vevo provided a welcoming environment, through their support for AIMM's Belonging Lounge, where underrepresented voices could gather, share, network and thrive. On Wednesday, 06/19/2024, Nielsen continued this legacy, fostering thoughtful conversations through content programming and providing another home for the Belonging Lounge. Wednesday was also graced by the Association of National Advertisers’ GLOBAL CMO GROWTH COUNCIL meeting. Over 100 CMOs convened to dialogue about the most pressing issues of our industry. The wealth of knowledge and expertise present in the room created a rich tapestry of insights and strategies aimed at shaping the future landscape of marketing. We are proud to call everyone friends, colleagues and, ultimately, family. Being able to collaborate with partners that share our vision for a more inclusive future worldwide underscores that our goals and missions are worth the effort we put in everyday, and we look forward to continuing our work together to make a lasting impact. To our panelists, thank you for sharing your insights, expertise, and passion with everyone in attendance! Craig Geller, Co-Founder, ZE3NO Devon Christopher Johnson, Co-Founder BOMESI (Black Owned Media Equity & Sustainability Institute)/CEO, BleuLife Media Damian Benders, GM, B Code Media | My Code Charlene Polite Corley, VP Diverse Insights & Partnerships, Nielsen Brent Miller, Senior Director, Global LGBTQ+ Equality, Procter & Gamble Meghan Bartley, Senior Director of Agencies, Brands, and Engagement, GLAAD Media Institute, GLAAD Lisette Arsuaga, Co-CEO, DMI Consulting, Co-Founder, AIMM Gilbert Dávila Davila, Co-CEO, DMI-Consulting, Co-Founder, AIMM Karla Lucia, Executive Director, AIMM

It is no secret that at ANA AIMM, we believe that real change happens when a community comes together with a shared vision. Day 2 and Day 3 of The Cannes Lions International Festival of Creativity was a powerful testament to this belief, demonstrating that it truly takes a village to drive transformation and innovation both locally and internationally. On Tuesday, 06/18/2024, Vevo provided a welcoming environment, through their support for AIMM's Belonging Lounge, where underrepresented voices could gather, share, network and thrive. On Wednesday, 06/19/2024, Nielsen continued this legacy, fostering thoughtful conversations through content programming and providing another home for the Belonging Lounge. Wednesday was also graced by the Association of National Advertisers’ GLOBAL CMO GROWTH COUNCIL meeting. Over 100 CMOs convened to dialogue about the most pressing issues of our industry. The wealth of knowledge and expertise present in the room created a rich tapestry of insights and strategies aimed at shaping the future landscape of marketing. We are proud to call everyone friends, colleagues and, ultimately, family. Being able to collaborate with partners that share our vision for a more inclusive future worldwide underscores that our goals and missions are worth the effort we put in everyday, and we look forward to continuing our work together to make a lasting impact. To our panelists, thank you for sharing your insights, expertise, and passion with everyone in attendance! Craig Geller, Co-Founder, ZE3NO Devon Christopher Johnson, Co-Founder BOMESI (Black Owned Media Equity & Sustainability Institute)/CEO, BleuLife Media Damian Benders, GM, B Code Media | My Code Charlene Polite Corley, VP Diverse Insights & Partnerships, Nielsen Brent Miller, Senior Director, Global LGBTQ+ Equality, Procter & Gamble Meghan Bartley, Senior Director of Agencies, Brands, and Engagement, GLAAD Media Institute, GLAAD Lisette Arsuaga, Co-CEO, DMI Consulting, Co-Founder, AIMM Gilbert Dávila Davila, Co-CEO, DMI-Consulting, Co-Founder, AIMM Karla Lucia, Executive Director, AIMM

What a week! The AIMM team made their way to the Cannes Lions International Festival of Creativity to partner with our members in the hopes of setting the stage for an impactful series of events! Monday, 06/17, was hosted by ANA AIMM in collaboration with NBCUniversal. To our NBCUniversal partners, thank you for allowing us to program a truly transformative set of sessions. The panels were packed with insights, strategies, and forward-thinking discussions on how top executives play a pivotal role in leading change, decoding Gen Z, and Navigating Latino Audience Engagement. We are particularly proud of the impact made by the first-ever Belonging Lounge at Cannes. This innovative space provided a welcoming environment for underrepresented voices, fostering a sense of community and belonging. It was a powerful testament to the importance of inclusivity in driving creative excellence and business success. Thank you to all attendees for celebrating belonging with us and our special guests: Kenan Thompson, Zuri Hall, Steve Kornacki and Miguel Gurwitz. To our panelists, thank you for being a part of the AIMM family and thank you for your participation! Sherina Smith, Chief Marketing Officer, American Family Insurance Carla Kelly, SVP, Client Advocacy, Advertising & Partnerships, NBCUniversal Tim Wang, Founder & Principal, TDW+Co Alex Lopez Negrete, President & CEO, Lopez Negrete Communications Singleton Beato, Global EVP Chief Diversity Equity and Inclusion Officer, McCann Worldgroup Karla Lucia, Executive Director, ANA AIMM Mari Sanchez, Director of Special Projects, PACO Collective Gilbert Dávila Davila, Co-CEO, DMI Consulting, Co-Founder, ANA AIMM Luis Miguel Messiannu, Board Member, Latino Corporate Directors Association (LCDA) Marco Vega, Co-Founder, President & CSO, Creyentes