Elite Media

The Mosaic Awards honors creative content that aims to amplify underrepresented communities with depth and authenticity. Thank you to the American Advertising Federation for inviting our ECD Jindai Joseph to join this year’s #AAFMosaicAwards Council of Judges!! 🗳️🎥🎨 Final award announcements will be revealed in New York City on September 26th.

Elite Media's founder Christopher Crawford speaks to LBB about the agency’s ‘the Schoolys’ programme and why he believes businesses can have a significant impact on local communities. Read more: https://hubs.la/Q02Jl_ML0

At a time when everyone’s buzzing about the growing demand of small and independent agencies, we were proud to join this blossoming cohort of creators, visionaries and hustlers who are pushing the limits at Ad Age‘s #smallagencyconference this week in Boston. The momentum of the movement can be felt. Small agencies are undoubtedly a force to be reckoned with. Let's keep the energy and continue pushing forward. 👏🏼👏🏽👏🏾👏🏿

Thanks Ad Age & Lindsay Rittenhouse for the opportunity to weigh in on potential trends for the second half of the year. Our president Gati Desai Curtis put it best, we want to see more action from agencies, corporations and business leaders. “There are a lot of discussions around diversity, inclusivity, AI, impact, the death of the agency model, the rebirth of humor … which are great to ground everyone and get us on the same page. But now we need to turn words into action. What are we as agencies, leaders and marketers doing to drive the change or future we want to see? We have the power to shift culture, conversations and perceptions, so let’s get to it.” Visit TheSchoolys.com to learn more about how our team is driving local impact in our own backyard and read the full Ad Age article here: https://lnkd.in/ePYYzTKS

For more than a decade, our creative work has authentically spoken to culturally nuanced audiences while also resonating with broad audiences. Thank you Association of National Advertisers for inviting our Founder and CEO Christopher Crawford to serve as a juror for this year's Multicultural Excellence Awards! Elite Media is excited to join a jury that represents the best-in-class examples of multicultural marketing. #ANAMulti #TheEliteWay #NewGeneralMarket

This week, our agency launched a new initiative entitled the “Schoolys” at Teachers College Community School (TCCS), a local public school just a few blocks away from our offices here in Harlem. We surprised 50 unsuspecting school staff at TCCS – including teachers, teachers’ aids, lunch staff, and bus drivers – with a $150,000 self-care grant: $3,000 for each staff member to spend on self-care and career development. Thank you to Gayle King and CBS for joining us at our kick-off and adoption ceremony. Check out our exclusive on CBS Mornings below and visit TheSchoolys.com to follow our journey: https://lnkd.in/eYpi-vph

Paramount’s Content for Change campaign is a company-wide initiative that tackles media bias and promotes diverse storytelling. Content today must reflect the beautifully diverse world we live in by embracing and displaying the different lived experiences, authentic stories, and cultures of our global society. Tune in from the #EqualityLounge at #CannesLions2024 as the Content for Change team takes to the Croisette to discuss fostering inclusive creativity across TV, print, digital, and beyond. Join us as we break down barriers and open doors for a more representative media landscape. • Melissa C. Potter, Executive Director, Content for Change, Paramount • Crystal Barnes, EVP, Corporate Social Responsibility and Environmental, Social and Governance (ESG), Paramount Global • Gati Desai Curtis, President, Elite Media • Sherina Smith, Enterprise Chief Marketing Officer, American Family Insurance

It's another double-dip of #indiethinking.  First, we catch up with Cactus on why the agency puts huge effort into programs and leadership around mental health. We'll take a look at the shop's outstanding Frame of Mind series and more.  Then, we catch up with Elite Media, coming off a shoot. We spend some time with Gati Desai Curtis, president, and Jindai Joseph, ECD, to talk about their latest and how they use time post-shoot to think about how to keep growing the agency.  #indieswork

As an #independentagency, one of the greatest gifts our clients at American Family Insurance have afforded us over the past 10 years is trust. Not only is trust one of our most treasured values as an agency, but it also gives our team at Elite Media the opportunity to partner with our clients to fully flex our creative and strategic muscles. Great read Jerry Bodrie & Ad Age I couldn't agree more:  https://lnkd.in/d8rQ92Hn

I am excited to join the The Female Quotient #EqualityLounge at #CannesLions2024 to discuss the power of storytelling that reflects the beautifully diverse world we live in by embracing and displaying the different lived experiences, authentic stories, and cultures of our global society. RSVP: https://lnkd.in/eazVdQy5 Wednesday, June 19th, 11am Breaking Ceilings and Barriers of Entry: How Diverse and Inclusive Content Powers Authentic & Equitable Representation with Sherina Smith, Crystal Barnes, and Melissa C. Potter Elite Media American Family Insurance Content For Change Paramount