dscout

Say hello to dscout’s AI-powered Analysis! ✨ Looking to speed up the analysis of your research, without making a quality tradeoff? Our AI Analysis generates summaries, identifies themes, and categorizes topics—so you can focus on extracting insights and driving impactful change. Learn more about it here: https://lnkd.in/g5Ped7jn

If you identify with qualies, Nikki Anderson, MA gets it. She came up with the term as someone who used to be one through and through. Until she learned that surveys weren't the only quantitative approach people cared about. Here are five quant practices that leveled up her practice and made her more equipped for mixed methods 👉 https://bit.ly/4gqfZ5N

Survey design is complicated. These 10 quick tips will help make it a little easier: 1️⃣ Don't use UX jargon (ex: ask about frustrations instead of pain points) 2️⃣ Ask one question at a time 3️⃣ Use simple and easy-to-understand language at an eight-year-old reading level 4️⃣ Give the "Other" option whenever possible 5️⃣ Test your survey before giving it to users 6️⃣ When possible, use a progress indicator 7️⃣ Use open-ended questions as much as possible, but not for every single question 8️⃣ Make use of logic functionality 9️⃣ Leave room for feedback by allowing people to comment on the actual survey 🔟 Use prior research to give you multiple-choice options

Some openings in the world of research worth checking out. ⤵️ 🔎 Robinhood 𝐢𝐬 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐒𝐭𝐚𝐟𝐟 𝐔𝐬𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐫. Menlo Park, CA; Bellevue, WA; New York, NY | 🔗 https://bit.ly/47p1QBV 🔎 Kraft Heinz 𝐢𝐬 𝐥𝐨𝐨𝐤ing 𝐟𝐨𝐫 𝐚 𝐒𝐭𝐚𝐟𝐟 𝐔𝐗 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫. Chicago, IL | 🔗 https://bit.ly/3XC5Ons 🔎 lululemon 𝐢𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐡𝐮𝐧𝐭 𝐟𝐨𝐫 𝐚 𝐋𝐞𝐚𝐝 𝐔𝐗 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫. Seattle, WA | 🔗 https://bit.ly/4c3PrEk If you know of any other opportunities, link 'em in the comments.

POV you just wrapped on a great research project and your insights are out in the open...but they're not driving change. The good news: It's possible to turn the ship around. We sat down with Eniola Abioye for some pro tactics that'll ensure your findings don't get shelved.

A great way to get honest and open feedback during a user interview? Downplay your prototype. Constructive feedback feels more appropriate for a design or experience that's in progress—compared to a prototype that's positioned as a finished product. People will be less likely to share their unfiltered opinions on something that's seemingly set in stone.

60 minutes worth of questions successfully asked in 20 minutes. ✔️

The key to making real change happen with your research starts way before the research ever begins. Just ask Eniola Abioye. She's developed a six-point scoping process. 1️⃣ Establish a baseline Ask: • What stage of the product development process is the product in currently? • How are we doing, what's working well? • What's not working well? • What does our overall current state look like? • What are the key metrics that we're most interested in tracking? 2️⃣ Understand your timeline Know what the product timeline looks like, when people are looking to launch, and what the politics are around the timing of your research. 3️⃣ Prepare relevant questions They don't have to be neat, pretty, and in a discussion guide yet—just have the core questions that are going to influence people's work. 4️⃣ Gather hypotheses Map out not just what people are interested in knowing, but what their best guesses are already. If you couldn't do the research, what would the likely answer to the question be? 5️⃣ Establish the intended impact When you do this, you're essentially going into the project with intention. If people have a hard time answering the "what then" questions, it's a big sign that everyone needs to take a step back and have a sprint or meeting to align relevant parties. 6️⃣ Document everything for reference You always want to turn back to those objectives, to the baseline, to those metrics to frame your insights in the context of all those things that you aligned on already. It'll also help you write your research readout as well. For more on the steps you should take before and research for driving impact, tap here 👉 https://lnkd.in/gGKgUtT8

When you heard the word "scared," what comes to mind? How about the phrase, "barking dog"? People have different definitions and memories of being scared. Just like they have varying mental models of barking dogs. When you think about being scared, your memory might go straight to someone breaking into your house at night. You might hear the phrase "barking dog" and think about a cute dog barking while playing. Or you might have a puppy that barks at night while you're trying to sleep, eliciting feelings of annoyance. The point is: It's easy to miss out on golden opportunities during generative research without pushing further. So, the next time participants bring up subjective or vague words or phrases during an interview, ask them what they mean. It'll make you a better interviewer—and lead you to a context-rich understanding of a feeling or reaction.

What do Discovery Education, Aya Healthcare, Vivid Seats, and Dolby Laboratories all have in common? Us. If you're on the hunt for an experience research platform (or plan to be in 2025), join us next week to get your questions answered from people who've been in your shoes. Register to attend live or get the replay sent to your inbox 👉 https://bit.ly/4dNN0r0