AnswerLab

The rapid evolution of #AI is not just transforming product development; it’s revolutionizing the way businesses must think about their future. For companies aiming to lead in this dynamic moment of AI, integrating #research into every stage of #ProductDevelopment is not just a best practice—it’s essential. Continue reading in our newsletter for an update from AnswerLab founder, Amy Buckner Chowdhry

There's still time to sign up for our upcoming webinar on 🤖 Shaping the Future of #AI 🤖 on Wednesday, September 18th. For this first session in our AI webinar series, Max Symuleski and Melody Jaros will discuss the #UX challenges of AI-driven products, best practices for integrating chatbots into your digital strategy, and more! Learn more and register now: https://lnkd.in/gQEACit5

Getting your product expansion into new markets, particularly #international ones, requires an intentional and research-backed approach. In this client success story, our financial services client needed to assess #ProductUsability, areas of friction, and opportunities for improvement as they began to expand their financial product globally. Learn more: https://bit.ly/3XuISGB

📣 We're excited to share our upcoming #webinar - Conducting Research on Chatbots and Conversational AI - presented by AnswerLab's AI Product Manager, Max Symuleski, and UX Researcher, Melody Jaros on Wednesday, September 18 at 10am PT. What you'll learn in this webinar: 🤖 Overview of #AI driven products, their challenges, and why #UXresearch is crucial to product success 🤖 Key considerations for conducting research on chatbots and #conversationalAI 🤖 Proven methods for evaluating user satisfaction and engagement, interaction quality, and #chatbot performance 🤖 Tools and methodologies designed specifically for conversational #AIresearch 🔗 Register now: https://lnkd.in/gXuuc7MX

What’s going on in the world of #Quant UX Research at AnswerLab? ➕ Everyone is talking about #AI, and we've been busy conducting a variety of #UXresearch on AI-powered interfaces! We recently helped determine what information users found most useful to know when viewing AI-generated #ads utilizing a #MaxDiff methodology. ➕ Our team also helped a client improve #CustomerSatisfaction and reduce known anxieties for their customers by identifying preferred methods of communication and refining the timing and content of notifications. We did this through a multi-phase #MixedMethods approach to ensure our recommendations were tailored to their customer needs. ➕ We identified the top #UserExperience problems for dating app users in a recent project. The quant team completed a variety of #MaxDiffs - one for each stage of the dating journey. We had a lot of fun with this one! ❓ What types of #QuantUX projects have you recently worked on?

🎤 Are you heading to the Product Marketing Alliance Summit in San Francisco next week? Molly Kessler, Senior UX Research Manager, and Sandra Sweat, MSIS, UX Strategist at AnswerLab, are presenting a workshop for product teams - Capitalize on UX Research. In this session, you'll walk away with strategies to link your research objectives to your business goals, put findings into action, and up-level the #PM and #UXR relationship. 🔗 There's still time to register for the September 4-5th summit. Get your ticket now: https://lnkd.in/eShWdRQ6

A large tech client asked us: How can we improve our #UserJourney to better meet their needs and increase market share? Can AnswerLab help us develop clear personas? AnswerLab designed a mixed-methods, two-phased approach for this research, starting with #qualitative in-depth interviews and culminating in a more extensive #quantitative survey with 700+ users to validate the findings with data. Learn more in our latest #CaseStudy: https://bit.ly/473gf6t

So you've completed your #UXresearch and uncovered a wealth of insights. Now what? Our brand-new guide helps you turn valuable insights into actionable steps, bridging the gap between research and product decisions. ✅ Sort and define your findings based on the type of insight and what you've learned from your user ✅ Categorize your recommendations based on how easily you're able to solve them ✅ Map out your product next steps in order of priority, feed your future research pipeline, and assign owners to keep the ball rolling 🔗 https://lnkd.in/gvuHcbyT

In the world of #hardware, where physical design choices are often difficult and expensive to reverse, #UXresearch becomes a critical asset in your product development toolkit. By involving users early (and often) in the development process, hardware teams can gain invaluable insights into user needs and behaviors. Learn more in our latest Insights Blog: https://lnkd.in/gQwwQVnh

A #healthcare client asked us: Do patients understand how to interact and use our new at-home medical device? Our client was preparing to launch their new medical device in an international market and needed our help during the journey to market approval. Learn more about how #UXresearch helped determine the device was intuitive and easy-to-use among their target customers. #PharmaUX #UserResearch https://bit.ly/42NKhsW