Amplinate

Amplinate

Forschung

Seattle, Washington 1,117 followers

Human-First International UX Research

Über uns

Amplinate, a Queer and Latino-owned firm, leads in swift and adaptable research for Big Tech and Pharma. Rooted in industry leadership, we pivot at business speed, excelling in international, cross-cultural qualitative research. Our boutique service offers a single contact for global projects, utilizing top-tier talent for impactful insights. We're expanding our in-house markets to maintain our dedication to excellence. Our methodology combines Silicon Valley agility with pharmaceutical research acumen, crafting custom solutions from inception to execution. The Healthcare division boasts a robust panel and integrated services, ensuring depth in healthcare research. With expertise in complex topics, we offer empathetic, precise insights to navigate brand challenges in tech and healthcare. Our commitment to inclusion, while not our core message, informs our research, enriching our approach and aligning stakeholders for industry innovation.

Website
http://www.amplinate.com
Industrie
Forschung
Größe des Unternehmens
11-50 Mitarbeiter
Hauptsitz
Seattle, Washington
Typ
In Privatbesitz
Gegründet
2019
Spezialitäten
Qualitative Research, User-Centered Design, Design Thinking, Ethnographic Research, Strategic Research, Focus Groups, Interviews, Remote Research, Diary Studies, Design Sprint, Journey Map, Persona, User-Centered Design, and Product Strategy

Standorte

Employees at Amplinate

Aktualisierungen

  • Amplinate reposted this

    View profile for Josh LaMar, graphic

    Co-Founder & CEO @ Amplinate | Chief Strategy Officer @ JoshLaMar Consult

    Have you talked to your customers? Most business problems are really lack of customer understanding problems. Want to get more people to use your product or service? Talk to your customers. Want to figure out if your product is better than your competitors? Talk to your customers. Want to find why you are losing out on customers to your competition? Talk to your customers. Want to charge more for your product or service? Talk to your customers. Want to create the next innovative product or service? Wait for it... Yup, that's right: Talk to your customers. It's the first step to any successful company. You have to deeply understand that pain points that your potential customers have. And then solve them. (That's really what your product or service is the first place: the solution to your customer's problems). The sooner you put customer knowledge at the forefront of everything you do, The sooner you're on the path to a preeminent product or service. And then you can charge whatever you want for your product! #businessstrategy #customerinsight #research #UX

  • Amplinate reposted this

    View profile for Josh LaMar, graphic

    Co-Founder & CEO @ Amplinate | Chief Strategy Officer @ JoshLaMar Consult

    Congratulations Julie Adkins, PhD! We have grown so much with your help and I am so proud to have you as a key part of the future of Amplinate!

    View profile for Julie Adkins, PhD, graphic

    Amplinate's Vice President of Global Client Engagement | Crafting inspired, cross-cultural experiences through UX research.

    I am thrilled to share that I have been appointed as the Vice President of Global Client Engagement at Amplinate, following a year of significant growth and achievements! Since joining Amplinate a year and a half ago, we have expanded our portfolio of UX services, successfully onboarded and partnered on projects with major global companies, and solidified our position as a reputable and trusted international research firm. This milestone wouldn't have been possible without the hard work of our dedicated team of UX Researchers, Research Operations, and my esteemed leadership colleagues. Working alongside such a talented, collaborative, and passionate group of individuals who share the vision of delivering human-first, top-notch, culturally inclusive research to our clients has been truly inspiring. This promotion is a testament to our collective efforts, and I am excited to drive innovation at Amplinate and lead our exceptional team to greater heights in my new role. Here's to the next phase of growth and success! Let's continue to achieve remarkable things together.

  • View organization page for Amplinate, graphic

    1,117 followers

    View profile for Josh LaMar, graphic

    Co-Founder & CEO @ Amplinate | Chief Strategy Officer @ JoshLaMar Consult

    There and Back Again... The typical process is to take a Business Need (e.g. We need more customers) Then turn it into new features in a Product or Service that solve that Business Need. This is typically where UX gets involved. We need to make Feature X more usable to Customers so they do the thing that makes the Business more money. And so, as UX People, we focus on iterating the Product and making Feature X better. And yet, something is wrong. We have missed out on checking whether the Customers want the feature and whether the feature solves a problem they have in the first place! This is what I call "Solutions in search of user needs." Sounds familiar, right? Unfortunately, it's too true. This is why we have the AI-panacea features cropping up everywhere. We have the Solution (AI is the answer to everything!) We have the Business Case (People using our product = $$$) And we have a ton of people (Probably most of us) confused as to why the Search box just turned into an unhelpful AI and you can no longer use the Search box to search for content anymore (Real issue with a super popular App, which shall remain anonymous for the time being) The answer? Keep going down the path to understand your Customers. Figure out what problems or "Needs" they have Then come back to the Product and ensure it does that thing. Then come back to the Business to see how it impacts the goal (get more customers). It's, "There and Back Again," to quote the subtitle of The Hobbit. Business > Product > Customer > Product > Business #uxstrategy #business #ROI #userexperience #utility Image by DALL-E

    • Business product and customer on a signpost in a fantasy setting. Image by DALL-E.
  • Amplinate reposted this

    View profile for Josh LaMar, graphic

    Co-Founder & CEO @ Amplinate | Chief Strategy Officer @ JoshLaMar Consult

    I’m thrilled to announce the launch of my new website, JOSHLAMAR.com! 🚀 After months of dedicated effort, it’s ready to serve as a hub for transformative business strategy and UX consulting. With over 20 years in the industry, I've honed a methodology to elevate your business to preeminence through strategic, human-centered, and innovative approaches. What’s New? - Personalized Consulting Sessions: Dive deep into your business challenges and emerge with clear, actionable insights. - Preeminent Strategy Framework: Learn how different lenses (business-centric, human-centric, product-centric) can dramatically shift your market position. - Special Pilot Offer: I’m offering an exclusive opportunity to be part of a beta group that will redefine how businesses achieve market leadership. “Translating Josh's very sophisticated knowledge to entrepreneurs brings enormous advantage.” - Jay Abraham What's your current business challenge? If you’re ready to explore how strategic UX can catapult your product and market strategy to new heights, let’s connect! #BusinessStrategy #UXConsulting #MarketLeadership #Entrepreneurship #Innovation

    joshlamar

    joshlamar

    joshlamar.com

  • Amplinate reposted this

    View profile for Josh LaMar, graphic

    Co-Founder & CEO @ Amplinate | Chief Strategy Officer @ JoshLaMar Consult

    "You only talked to 10 people, it's not statistically significant, so it doesn't matter!" Infuriating, right? Is it fair to apply quantitative criteria to qualitative data? NOPE! "Cross-system evaluation" is my term for taking data from one system (in this case, qualitative data) and applying the criteria for measuring the veracity of truth from another (quantitative data). Logical empiricism seeks objective truth and uses quantitative data to evaluate it. However, constructivism sees truth as subjective and context-dependent, making it more appropriate for evaluating qualitative data. So, the next time someone dismisses your qualitative findings, elevate the conversation to a broader discussion about what is True for your customers and your product/service. Discuss what you learned from your research and how it relates to creating the best experience for your customers. Let's move away from measuring apples with oranges and embrace the unique insights that qualitative research can provide. #qualitativeresearch #constructivism #logicalpositivism #customerexperience Image by Dall-E

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  • View organization page for Amplinate, graphic

    1,117 followers

    View profile for Josh LaMar, graphic

    Co-Founder & CEO @ Amplinate | Chief Strategy Officer @ JoshLaMar Consult

    The Qualitative Research "Impact Problem:" The current climate in Big Tech is still responding to several factors: The AI explosion, Layoffs in 2023 due to over-hiring during COVID, and a general tightening of budgets, despite record profits. Qualitative Researchers feel we have been hit especially hard with layoffs and coming to terms with a new challenge: How do we demonstrate our Value and "Prove" our Impact to the Business? This article delves into what led up to the Impact Problem and identifies three strategies to approach informing Impact. Most importantly, it's time for a paradigm shift of what Qualitative Impact can and should look like As we translate human insights into Business Impact. #ux #research #impact #businessmetrics #paradigmshift https://lnkd.in/eDJ3ucMU

    The "Impact Problem"

    The "Impact Problem"

    medium.com

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