Anthropologist, Arnold Van Gennep, brought a structural explanation to ritual human transformations. Inspired by his findings, we believe user experiences should be designed to be distinct, resonant, and transformative. Discover how well-designed experience models improve your products: https://hubs.ly/Q02jcwP_0 #conifer #marketresearch #mrx #newmr #humancentered
Conifer Research
Market Research
Chicago, IL 2,777 followers
Conifer is a design research consulting firm bringing a ethnographic approach to insights + innovation programs.
Über uns
Conifer is a market research, design and innovation partner to Fortune 1000. Our multidisciplinary teams blend research, strategy and design methods to develop perspective-shifting insights that we use to guide marketing, innovation and insights teams forward. Through an ethnographic approach to research, we help our clients embed their creativity into an understanding of the everyday lives of people they hope to engage – customers, workers, and end-users. Our seasoned team of anthropologists, strategists, and information designers act as consultants, facilitators, and coaches, to help organizations gather deep insight and apply it in a timely manner to reach their goals. Clients come to Conifer for many reasons, but with a common challenge: How do we align business activities better with the real lives and needs of customers? We have experience in retail, consumer goods and lifestyles, financial services, healthcare, and digital products. Some clients include Sonos, Hulu, Cigna, McDonald's, Ferrara, PepsiCo, Google, Amgen, Discover, Samsung, Lowe's and more.
- Website
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http://www.coniferresearch.com
External link for Conifer Research
- Industrie
- Market Research
- Größe des Unternehmens
- 11-50 Mitarbeiter
- Hauptsitz
- Chicago, IL
- Typ
- In Privatbesitz
- Gegründet
- 2001
- Spezialitäten
- user research, global research, innovation, design research, ethnography, insights, design & prototyping, empathy training, qualitative research software, qualitative research, remote research, market research, future trends, prototype testing, customer experience, and corporate ethnography
Standorte
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Primäre
67 E Madison St
Suite 1900
Chicago, IL 60603, US
Employees at Conifer Research
Aktualisierungen
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What happens when a passionate construction worker performs spoken word poetry alongside a jazz band in Chicago? Slam poetry is born. Chicago is credited as the birthplace of slam poetry in the early 1980’s. What other firsts does Chicago claim? #coniferresearch #conifer #chicago #illinois #windycity
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Who’s on first? What’s on second? I Don’t Know’s on….which screen (third)? Are we hearing the famous Abbott and Costello skit or modern-day Zoom meeting fodder? Pre-2020, most ideation sessions were done in person, where the energy of the room helped boost ideas and morale. With all the confusion, how can we host dynamic sessions? Ideation sessions done remotely may need to follow a slightly different formula to deliver! Are you still with us? Is my mic working? We’ve rounded up idea generation tips for the modern age: https://hubs.ly/Q02j173T0 One more time for the people in the back, “Don’t give up on remote ideation sessions. They can work!” #conifer #designresearch #qualitative #efficiency #successdriven #chicago
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Want to know how to get participants to spill the beans? We have 4 strategies to help you disarm respondents and encourage them to engage honestly. 🔔 Don't miss out on these insider tips: https://hubs.ly/Q02dyfyp0 #conifer #marketresearch #mrx #ethnography #designthinking
Getting the Unvarnished Truth
blog.coniferresearch.com
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Director Evan Hanover is headed to EPIC2024!
Who's going to #EPIC2024 next week? Monday at 4:00 pm, I will be doing my Pecha Kucha. I am confident it will be different than most other presentations this year. It'll be part conference history, part EPIC Fringe Festival performance. See you there? #epicpeople #ethnography #epiconference
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Does your brand need to be more innovative? Are you not tapping into markets where there’s potential for business growth? We can help with that. When working with a big tech company that wanted to expand its offerings to create better experiences for gamers, Conifer uncovered insights by utilizing multi-ethnographic research methods. With that, we uncovered 4 key opportunities for a tech company to improve the gaming experience and created a custom design and visual framework to help guide an ideation workshop for brand impact. https://hubs.ly/Q0260YYT0 #conifer #ethnographicresearch #mrx #designthinking #innovation
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What journey do you want to take your customers on? Read our 5E Framework guide to take your user experience to the next level. Learn more: https://hubs.ly/Q02jcJl90 #conifer #marketresearch #mrx #newmr #humancentered
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What do IKEA instructions and Grandma’s favorite muffin recipe have to do with design research? Well, a lot! Design research is best implemented following a set of guidelines and rules. Now, this is where Grandma’s muffins and IKEA instructions differ from design research. It doesn’t have to be prescriptive! It can and should be altered to fit your business. But please, don’t mess with the IKEA instructions. Those are to be followed. See how the 5E Framework can help your business. https://hubs.ly/Q02jH1Zg0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago
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Anyone who is seriously interested in innovation and change knows that ignoring complexity is the fastest route to failure. We’ve spent over 20 years pioneering new ways to generate long-term value from ethnographic research, and in that time, we’ve become very close with complexity. In fact, we’re having complexity over for coffee later today! Learn more about what we do: https://hubs.ly/Q01Q5W3V0 #conifer #successdriven #innovation #qualitativeresearch
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Not all who wander are lost, but as researchers, if we don’t understand what all the wandering is about, it’s tough to build a strategy around it. Getting to the heart of the consumer experience is key to moving a brand forward. Understand your customer’s wandering by breaking down the entire user experience: https://hubs.ly/Q02nBJtm0 #conifer #mrx #innovation #userexperience #collaboration
Customer Journeys — 5 Ways to 5E's
blog.coniferresearch.com