E.L.F. BEAUTY

We are honored that e.l.f. Cosmetics has been named as one of Newsweek’s America’s Best of the Best for 2024. 🎉   Our mission is to make the best of beauty accessible to every eye, lip, face and skin concern.     This honor recognizes brands that have gone above and beyond in customer experience offering trusted, valued and reliable service - all key pillars to how we serve our community. 💪   We are humbled to be part of this inaugural list among so many other bold disruptors including Apple, Patagonia, Amazon, Ulta Beauty and more.     Our score of 90.84 is a great testament to our organization's commitment to our mission and fuels us to reach for new horizons. We are committed to leading with innovation while staying true to our premium quality at extraordinary prices.     From our growing Beauty Squad (5 million and counting!) to our global community across social media, thank you! You surprise and delight us as much as we surprise and delight you! ❤️   A heartfelt thank you to Newsweek, STATISTA and the 24,000 customers who made this possible. 🤗   Check out the full list here: https://lnkd.in/dWG2TG7j

At e.l.f., we make it our business to disrupt the status quo, break down barriers and champion accessibility. 🚀   84% of sports fans are asking to see more women’s sports but the media is not delivering it. So what the e.l.f. do we do?      We are taking over the mic to change the conversation. 🎤   We teamed up with iHeartMedia as a founding partner of the iHeart Women’s Sports Audio Network, the first audio platform dedicated exclusively to women’s sports designed to amplify well-known and new influential women athletes and relevant programming to listeners nationwide.    Our CMO Kory Marchisotto sat down with NFL linebacker turned audio sportscaster LaVar Arrington, Sports Reporter MJ Acosta-Ruiz and Radio and TV Host Ellen K to dive deeper into how e.l.f. is democratizing the playing field and creating real equality to inspire change and empower others to do the same.    Most recently we joined forces with Billie Jean King to advance women in sports at this year’s Billie Jean King Cup, the first annual global sporting competition to be named after a woman - e.l.f yeah! 🎾   Here’s what Kory had to say:   🌟 “When I think about how we’re paying it forward for the next generations, we [e.l.f.] want to change the landscape so that when little girls look up, they’re not worried that we need more women in the boardroom. They’ll already be there.”    🌟 “The more we use our platform to lift up others who don’t have a voice, the more we use our platform to show everybody that yes you can, the more we use our platform to live our mantra that anything is e.l.f.ing possible, inspires other people to believe in the power of their dreams.”    🌟 “We need to make sure that we’re creating an environment where they see that girls are being celebrated, that girls are being sponsored, that girls are being supported, because that gives them the fuel and the oxygen to want to go on that path, which then gives them the skills to go be the decision makers on the road ahead.”     e.l.f. is fueling the narrative for others to pick up what we put down. Dialogue and discussion lead to action, which can change the world.      With our heads in the stars, feet on the ground and moving at the speed of culture, e.l.f. is committed to driving action that changes the world.     Thank you to iHeartMedia for taking this giant leap with us. We're excited to continue innovating and creating platforms for those who don’t have a voice. 📢    Tune into the full interviews on Up On Game and Women We Love.

Billie Jean King changed the game for women’s sports.   Now, we’re joining her in empowering legendary females on and off the court as the exclusive skin and cosmetic partner of the Billie Jean King Cup in November. 🎾   We’ll co-host the first-ever “Power of Women’s Sports” Summit—where more than 100 of the most influential change makers in sports, business, and entertainment will come together to celebrate and highlight what real equity looks like when women sit in the highest seats of power.   Accessibility means knocking down velvet ropes and removing barriers. e.l.f. is doing just that by showing up in unexpected places and opening them to a wider community. 84% of sports fans are interested in women’s sports – 49% of them are women – and yet only 15% of media coverage is women’s sports. So, we are causing an e.l.f.ing racket to help democratize the playing field.   From our PEOPLE Magazine | PEOPLE.com event celebrating the 50th anniversary of Billie Jean’s iconic Battle of the Sexes match, to launching our “Change the Board Game” initiative, we’re proud to continue to stand alongside Billie Jean King, Billie Jean King Enterprises—and to partner with iHeartRadio, our Women’s Sports Audio Network partner—to break through barriers and empower women everywhere. 💪💖   We know there’s still progress to be made in women’s sports – and we’re committed to changing the game – so let’s cause an e.l.f.ing racket.   Learn more about our partnership: https://lnkd.in/eJGrAU7b

🚀✨“THE INDUSTRY’S BOLDEST DISRUPTOR” 🚀✨ What better way to celebrate our 20th e.l.f.iversary than with WWD’s Beauty Inc?!  “Wall Street and Gen Z don’t often find common ground, but there is one thing they seem to agree on: Both sides love e.l.f. Beauty. The company, which is celebrating its 20th anniversary this year, is the number-one beauty brand among young consumers, according to Piper Sandler... It’s also one of the top-performing companies on the New York Stock Exchange, notching its 21st consecutive quarter of growth and surpassing $1 billion in sales for the first time in its history this year," wrote Jenny B. Fine. Our rocket ship is fueled by our vision to disrupt norms, shape culture and connect with our community, and our e.l.f.ing amazing team who makes it all happen and ALWAYS has fun doing it! 🌟 “You’re going to continue to see us disrupt the marketplace and continue to see very strong growth,” said Tarang Amin. “If I look at what the opportunities and challenges are, we have three massive areas of white space in color cosmetics, skin care and international.” 🌟 “The power of e.l.f. has always been in the hands of the community. We’re here to steward and steer the ship,” said Kory Marchisotto. 🌟 “We start from a common place of, this is a beauty company, a young beauty company,” Scott Milsten said. “It naturally attracts like-minded people.” 🌟“If you think about others in the beauty space, we are amongst the youngest, at 20 years old, versus 100 years old for some brands. There is still a lot more potential ahead for us." Mandy Fields continues, "We are continuing to chip away to become the number-one brand in beauty.” To give a sense of what our inclusive and tight-knit culture looks like to others, Kathryn Hopkins quoted Dr. Marcus Collins “I’ve never seen a CEO, CMO, CPO anywhere know the people who are lower in the social hierarchy of the organization [like they do at e.l.f.],” said Collins, who has worked with Nike, Google, Apple and others. “This idea about a focus on people and democratization — it is real.” We are so excited to go full throttle into the next 20 years, pushing to break barriers and challenge norms, creating a different kind of company that stands for positivity, inclusivity, and accessibility. From a strong U.S. presence to international expansion, we’re poised to take our innovative spirit global.  🌎 🚀 We shout a big e.l.f.ing thank you to our community: You are what makes us shine. ✨ Thank you to the WWD team for showcasing the e.l.f. story of becoming a high-growth leader. 💕 Read more here: https://lnkd.in/e62M9FHD

Spotlighting our last group of e.l.f.terns as the summer is sadly coming to a close! 😢 Your unique perspectives and enthusiasm have been so valuable to our team. Fueling the next generation of leaders is how we shape a brighter future. Our internship program this year has been an amazing celebration of these bold disruptors with kind hearts. 🚀✨ We are so grateful to have had these amazing e.l.f.terns in our orbit. Check out their experience below! ✨ Morgan Shiver  Morgan joins us from Southern Methodist University. She is currently working in the Integrated Marketing Communications department. Morgan plays a key role in increasing e.l.f.'s social media presence and is responsible for communications across a portion of the company's social media channels. Morgan’s favorite thing since starting her internship at e.l.f. has been getting to send "surprise and delight" boxes filled with e.l.f. goodies to our amazing community! ✨ Ruby Offer  Ruby joins us from Tufts University working within Naturium’s brand marketing team. She currently creates competitive research decks, cross-checks data for accuracy, organizes folders, and collects content for new launches. Her favorite part about her internship? Getting to work in such an inclusive and welcoming environment.   ✨ Siena Frolich   Siena joins us from Texas Christian University and is currently working as a Social Shopping Intern. Siena assists with monitoring TikTok Shop for all our brands, reaching out to creators, and sitting on brand team meetings. Her favorite thing about e.l.f. so far is her e.l.f.ing amazing coworkers!    ✨ Jayna Catalina   Jayna joins us from Marist College and is currently working on the Corporate Communications team. Jayna works to support our internal and external communications and helps manage our LinkedIn. Her favorite experience thus far? Being able to play a part in planning our “Show Your(s)e.l.f.” debut at the Tribeca film festival.   ✨ Chloe Jackson   Chloe joins us from Brigham Young University and is on our Digital Design team! As a member of the Digital Design team, Chloe mainly works on all things social, along with emails and website design. My favorite thing about this experience so far? Being surrounded by so many wonderful people who encourage my dreams and being able to see my designs when they launch.   Amazing job this summer and congratulations to all of these e.l.f.z! ❤️   

e.l.f. UP!, our Roblox experience, has just rocketed past 15 MILLION VISITS! 🚀    In less than a year since its launch, our experience has soared beyond expectations.     We embarked on this adventure after learning that e.l.f. was one of the most requested brands on Roblox. At e.l.f., we meet our community where they are and the e.l.f.averse (our e.l.f. twist on the metaverse!) welcomed us with open arms. 🤗    We designed e.l.f. UP! to empower users to become successful entrepreneurs and cultural change makers. Every step of this journey has been intentional.     With an impressive 96% approval rating, we continue to be one of the top branded experiences on the platform. This milestone now places us among the elite 40 brands with over 15 million visits on Roblox, a platform that hosts more than 370 other brand activations. 🤯    From the millions of UGC items to our partnership with Reese’s Book Club, our community keeps returning for those surprise and delight moments, creating a truly unique and invaluable connection.     We’re continuing to fuel e.l.f. UP! with moments that seamlessly blend our virtual and real-life worlds into a creative constellation—and we’re just getting started.     Join us in the game and discover what e.l.f. UP! is all about! 🎮

e.l.f. Beauty is off to a strong start this fiscal year. Our Q1 FY 25 results are a testament of the hard work, dedication and innovative spirit of our entire e.l.f. team and partners. 🚀   Tarang Amin, e.l.f. Beauty’s Chairman and Chief Executive Officer, said, “This quarter marked our 22nd consecutive quarter of both net sales growth and market share gains -- putting e.l.f. Beauty in a rarified group of high growth consumer companies. We continue to make progress across color cosmetics, skin care and international and believe our unique areas of advantage will fuel our ability to win in fiscal 2025 and beyond.” Out of ~800 cosmetics brands tracked by Nielsen, e.l.f. Beauty is the only brand to gain share for 22 consecutive quarters!    ✨Q1 FY25 Key Highlights: 💥Delivered +50% net sales growth 💥Gained 260 basis points of cosmetics category share 💥No. 2 mass color cosmetics brand in the U.S. in $ share and No. 1 mass color cosmetics brand in unit share [Nielsen XAOC latest 12 weeks ending 6/15/24]   This success wouldn't be possible without the dedication and expertise of our e.l.f.z who fuel our rocketship. Together we show how we are a different kind of company where anything is e.l.f.ing possible. ❤️   👀Watch the webcast: https://lnkd.in/ebQExuDN 🗞️Read the press release: https://lnkd.in/eaQc7n4H

Our e.l.f.terns continue to shine at full wattage! 🌟 Fueling the next generation of leaders is how we shape a brighter future. Our internship program is a unique opportunity for us to learn from our e.l.f.terns just as much as they learn from us. Our series continues as we spotlight even more of our talented e.l.f.terns. 🚀 ✨ Annie Fenwick Annie joins us from Bucknell University and is working within our Brand Marketing team. Annie assists with product launches and strategies to help grow our brand awareness. Her favorite thing about e.l.f. so far? Being trusted to take on impactful projects and responsibilities.    ✨ Joshua Perry Joshua joins us from University of Michigan. He is working within our Brand Marketing department where he is developing multiple go-to-market plans and product briefs. Joshua’s highlight of his internship so far has been working in a fast-paced, energetic environment that accelerated his personal growth.   ✨ Tiffany Bennett Tiffany joins us from Rutgers University and is working with our Order Management team. Tiffany has been supporting product requests across various markets and events. Her favorite part of e.l.f. has been seeing the products she managed showcased at Stagecoach this year.     ✨ Esperanza Vaquiz Esperanza joins us from San Francisco State University. She is supporting our Product Marketing Innovation team. Some of her tasks include market research, creating marketing strategies and assisting with product launches. Esperanza’s favorite part of her time at e.l.f. so far? Being part of new product innovations and connecting with her fellow e.l.f.terns.    ✨ Rachel Musman Rachel joins us from Syracuse University and is working within our Corporate Communications Department. She is supporting our internal and external communications and helping us manage our LinkedIn! Rachel is enjoying connecting her professional aspirations with her personal passions and connecting with our e.l.f.z.   We are so lucky to have our largest class of e.l.f.terns to date. Working with these superheroes has been a blast - we don’t want summer to end!   Stay tuned to learn even more about some of our amazing e.l.f.terns. ❤️

“e.l.f. is the cooler, smarter, hotter older sister of beauty brands.” Brandiose said it, not us! 😉 e.l.f. Beauty has recently been highlighted as a standout brand by Brandiose on Substack, diving deep into how e.l.f. Beauty is “20 years old & more relevant than ever.” Just wow. A huge thank you to Brandiose and Sabena Suri for the acknowledgment. Words like this in the article fuel our rocketship to take us to new heights: “If it wasn’t clear, there is very little to critique about e.l.f.’s brand strategy — they truly are firing on all cylinders.” We are so grateful when it is recognized that our unwavering commitment to delivering exceptional value is done in service to our community. 🙏 Read the full article here: https://lnkd.in/eqbpECnT

e.l.f. is making a splash with world champion blind swimmer Anastasia “Tas” Pagonis, a beloved member of our e.l.f. family, as we work to bring accessible beauty to every eye, lip and face.     “Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels and see barriers as steppingstones. She redefines limitless,” says Kory Marchisotto, Chief Marketing Officer, E.L.F. BEAUTY. “We are on a journey to make beauty even more accessible to every eye, lip and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”    As a beauty enthusiast, Tas showed us her “beauty hack,” placing scannable QR codes on her products that link to an audio recording describing what they are. Today – with Tas - we are launching a limited edition “Beauty for Every Eye” bundle to bring this innovative feature to the broader blind and low-vision community.     This bundle features three of Tas' favorite e.l.f. products – e.l.f. Cosmetics Big Mood Waterproof Mascara, e.l.f. Cosmetics Glossy Lip Stain in Power Mauves and e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam – each with a scannable QR code that links to audio commentary by Tas describing the product, including finish and application tips.    Tas reminds us that beauty has no bounds, and we are grateful to be partner with a like-minded bold disruptor with a kind heart. ❤️